What is an Influencer Marketing Platform?
An influencer marketing platform is a space for brands to find Instagram influencers, reach out to them, offer them a chance to be apart of their digital marketing campaigns, and pay them, all in one area. They make influencer marketing easier as everything you need is in one easy to access and easy to use location.
Influencer Marketing Platform to Find Instagram Influencers #1 – Ainfluencer
Of course, we are going to include our own software, which is cutting edge by the way!
With Ainfluencer, receive AI-powered recommendations for your brand matching the most relevant digital influencers which will bring you the best results. Whether that be brand awareness or sales, we have the solution!
It’s very easy to use! Just set up your brand profile as seen below.
Once you create a brand profile, your dashboard will give you access to many things!
Look at pending offers, outstanding and paid invoices, scheduled content via the publish schedule calendar, messages from influencers. Also, the left-hand pane gives you access to many other options!
Easily filter and find the right influencers for your brand! Our InfluSense AI suggestions feature pairs your brand with the right influencers with one click of a button!
Next, create a campaign so influencers can apply to it via our mobile app! Our campaign management tool below allows you to message influencers, post new ads, explore influencers, pay invoices, view campaign reports, and schedule content!
It’s an easy setup process and we’ve made it simple enough for anyone to get the hang of. Many of these other influencer marketing places can be a lot to tackle and get the hang of. We wanted to make it easy for brands and influencers!
Ainfluencer is set to be launched January 2020, so if you want to get exclusive offers and updates for the platform, sign up for the VIP access below!
Influencer Marketing Platform to Find Instagram Influencers #2 – Discover.Ainfluencer
Discover.Ainfluencer is a freemium influencer marketing program powered by Ainfluencer offering influencer reports on many of the top influencers on Instagram.
The platform is clean and simplistic offering everything you’d need to understand how well these influencers are performing on a total basis and also on a week by week basis.
You can filter influencers via text in bio, follower and engagement ranges, and sort by various parameters also.
It is the best way to find various Instagram accounts by different criteria. Discover.Ainfluencer’s influencer marketing reports show an influencer’s engagement rate, average likes, average comments, statistic charts, and much more!
See account statistics from the last 15 days showing an influencers follower growth and the total number of account posts!
View the last 15 Instagram posts statistics easily painting you with the picture to view what types of content they are posting, what is working for them, and what isn’t.
View the 3 top-performing Instagram posts from the last 15 recent ones right on the page!
Discover.ainfluencer is a free and easy to use tool! Download influencer reports with the click of a button at the top of the page if you are happy with the influencer’s stats and reach out!
Influencer Marketing Platform to Find Instagram Influencers #3 – Discover.ly
Discover.ly is a Chrome plugin that assists you with your networking. You can use it to view your email recipients, LinkedIn and Facebook contacts’ social stories and updates in a sidebar.
Indeed you likewise also see your links’ social media accounts on a wide range of other popular media channels and platforms.
One use toward Discover.ly is if any of your current connections have connections among influencers in your niche. If you see any links you could then leverage your contacts to introduce you to the influencers.
Influencer Marketing Platform to Find Instagram Influencers #4 – Social Crawlytics
Social Crawlytics enables you to follow content and opponents. You can use this to determine which posts are the most common and shared on particular websites. Unlike any other social monitoring sites, you run reports on Social Crawlytics by particular domains. So, for instance, you can analyze your opponents to learn what has happened to several of their most successful content and how people have shared it.
The Social Crawlytics description is pretty specific concerning the social performance of the site. This covers the details of the designer’s shoes and their whole number of pieces. This could give you possible influencers to work with.
Influencer Marketing Platform to Find Instagram Influencers #5 – Alltop
If you are looking for famous blogs, a Google exploration can be something of a hit or miss affair. It designates different websites in its results, and blogs are mixed in by everything else, from selling sides over forums. Alltop can help you here as it easily aggregates blog posts.
It is curated by marks, not with an algorithm, though seek these top blog posts each day in a particular workspace.
You can use it to find the job posts in your niche, which should help give you think of the greatest influential blogs and Instagram users on your subject.
Influencer Marketing Platform to Find Instagram Influencers #6 – Podbay.fm
When we do talk regarding influencer shopping we rarely think about podcasting. Although podcasting must be increased dramatically across the last few years, including quite some influencers soon receive their own regular podcast show.
But, those apps are not very good at assisting you to obtain the various influential podcasters in your niche. Podbay.fm is helpful because it ranks podcasts inside different genres.
If it is not clear from the information on Podbay.fm whether a particular podcast does a report format about not you can try the podcast on iTunes or Stitcher. You can later review its work and fitness for your purposes.
Influencer Marketing Platform to Find Instagram Influencers #7 – HypeAuditor
HypeAuditor is one of the most in-depth Instagram influencer discovery and ranking tools you can find for free. The platform show users the top 1000 Instagram influencers that can be filtered through via categories like Beauty & Fashion, Music & TV, and much more.
The free report for each influencer highlights global rank, country rank, category rank, authentic engagement per post, and much more. Additionally, users can search for any username outside of the 1000 influencers list but given one free report.
Interestingly, the platform includes an award system for each influencer showcasing further how they rank amongst others.
HypeAuditor offers an array of audience insights including demographics, type, reachability (follows less than 1500 accounts), and authenticity.
In conclusion, this platform is one of the best around, considering what it offers for free; there is so much insight users can gain on the top 1000 Instagram accounts, it provides a clean and colourful layout, and the platform is extremely responsive with no performance issues.
Influencer Marketing Platform to Find Instagram Influencers #8 – Heepsy
Heepsy is perfect for those in search of macro and micro-influencers on Instagram. The platform offers a free membership where users can only use up to 3 tags per search, scanning just the bio of a profile. Users can only unlock five accounts per month to get contact information, so choose wisely!
Profile cards are displayed showing highly valuable information such as follower count and engagement rate.
Once the platform users select a profile card, given is information such as the cost for average posts and the latest videos and contact information.
All in all, this platform is excellent if you own a business in search of a hand-full of influencers for a campaign. For small and large companies, micro-influencers are of the most value due to their high engagement rate and low costs per post. Heepsy is one worth checking out.
Influencer Marketing Platform to Find Instagram Influencers #9 – Searchmybio
Searchmybio is another amazing Instagram bio search tool. It connects it’s users with thousands of micro and macro influencers very easily. Users can filter results using follower count ranges and hashtags.
The search results page shows a lot of relevant information like follower count, engagement rate, posts per week, influencer’s webpage, and the option to view their Instagram profile.
The search is top to bottom, but I’d prefer a streamlined results page considering the search I did for ‘fitness’ had over 7000 influencers. Also, there was no next page selection but an endless scrolling functionality – I want to see more results in a shorter time frame.
Another strong feature is that users can create lists and then export them into CSV files.
The CSV file has everything needed like username, full name, follower count, website link, and Instagram URL.
Overall this tool works great. It populates a bunch of influencers that users can easily contact very quickly. A streamlined search results page would be better but other than that; it’s damn near everything you’d want in a free influencer discovery tool.
Influencer Marketing Platform to Find Instagram Influencers #10 – InfluencerDB
InfluencerDB is a powerful tool with many features. The level of data it provides for a free service is one of the best, if not the best, around.
The search results page provides users with user name, follower account, full name, Instagram bio, and buttons to navigate to Instagram and the influencer’s website.
When users select statistics, they have a wide selection of goodies to look through. The overview landing page is the first section that will pop up with the follower, following, and post counts. Also, the profile category, language, and location are available to see.
Users can view profile rankings which include global ranking, language ranking, and profile category ranking – see how an influencer profile ranks among the rest.
A statistics chart is an excellent feature as users can see followers change over 30 days as well as day by day changes.
The best InfluencerDB feature is the ability to compare your selected influencer with other influencers just by typing in their username. This tool is beneficial when marketers want an organized layout of how one influencer could be better than another.
InflunecerDB is much to offer, and I recommend using this.
Influencer Marketing Platform to Find Instagram Influencers #11 – TRIBE
Tribe is a bit more direct than many other influencer search platforms. Marketers and brands create brief campaigns then invite influencers to participate. If an influencer is interested, they develop a piece of content, and the brand buys it if they like it.
Tribe is a great platform for marketers and brands as they can easily create campaigns and search for influencers who submit content proposals.
Influencer Marketing Platform to Find Instagram Influencers #12 – Influence.co
Influence.co blew me away immediately. The search functionality was strong, and many of the features it had were incredible for a free platform. Enter the influencer categories and locations targeted as well as the preferable Instagram follower count. BOOM! Influencer members populated with ease.
The platform includes an advanced search function where users can apply more filters. Filters include Influencer total reach, Instagram followers, Instagram engagement rate, the starting rate for posts, and so much more.
With even more filtration, users can organize their searches based on total reach, Instagram followers, engagement rate, starting rate in both descending and ascending order.
Influence.co includes the ability to search for influencers who have worked with a particular brand. Search Nike and users will find a host of influencers who have worked with the brand as well as the content used.
Once users go to the profile page, they will be able to see Instagram reach, engagement rate, likes per post, comments per post, audience demographics, and much more.
The platform offers an internal messaging platform where influencers and marketers can interact and build relationships, pitch campaign ideas, negotiate rates and much more.
All in all, this platform for free is one of the best offering a bunch of features other free platforms do not. Definite recommendation.