Music influencers can sway their audience’s purchasing choices due to their power, expertise, position, or connection with their audience.
They’re generally well-established artists who brands reach out to and collaborate with.
There’s been a big shift in this influencer category with Tik Tok now becoming heavily prevalent and influential.
In this post, you will find a list of the top 15 music influencers on Instagram.
15. Baby Ariel – @babyariel
Ariel Rebecca Martin is an 18 years old American singer. She is also a social media personality, singer, and actress and is known as Baby Ariel in the online world. Ariel is well-known for her videos on the Tiktok platform and because of this popularity, she can be one of our top music influencers.
14. Jannat Zubair Rahmani – @jannatzubair29
Jannat Zubair Rahmani is only 17 years old and it is hard to consider her as one of the top music influencers in the world, but with 10 million followers no one can ignore her and she caters to her niche. She is a rising star from India and is growing very fast.
13. Chance the Rapper – @chancetherapper
Chance the Rapper (real name Chancelor Jonathan Bennett) is one of the unique American rappers, singers, songwriters, and music influencers. He gained his popularity on the internet and published his earliest mixtapes on streaming services; using social media to create brand awareness and create a reputation.
12. Loren Gray – @loren
In the world of music influencers Loren Gray is another one who received her big boost thanks to TikTok. Her success in making videos in TikTok led to the creation of a social media popularity with 17.7 million Instagram followers and 3.5 million subscribers on YouTube.
11. Dove Cameron – @dovecameron
Dove Cameron is one of the young music influencers who have almost 31 million followers on Instagram. In addition to being a popular singer, Dove is a famous actress. She is well-known in the Disney Channel adolescent sitcom, Liv and Maddie, for playing a dual role as the eponymous protagonists and playing Mal in the Descendants film series.
10. Snoop Dogg – @snoopdogg
Snoop Dogg (real name Calvin Cordozar Broadus Jr.) is a 47 years old rapper and social media personality. He is also a songwriter and producer. He has 35.7 million followers on Instagram and more than 5 million subscribers on YouTube. Cannabis brands love Snoop Dogg for his advocacy on smoking weed. He’s one of the biggest weed marketing tools on the planet.
9. Camila Cabello – @camila_cabello
Camila Cabello has 40.3 million followers on Instagram. She is a Cuban-American singer and songwriter. In 2016, Cabello declared that it had partnered with Save the Children to develop a limited-edition “Love Only” T-shirt to increase consciousness of the problems on equal rights for women to schooling, health care and possibilities for success.
8. Cardi B – @iamcardib
Cardi B (full name Belcalis Marlenis Almanzar) is an American 26 years old rapper. She is also a television personality. She is well known for her breakout single, “Bodak Yellow”, which reached number one on the Billboard Hot 100 in the United States in 2017.
7. Shawn Mendes – @shawnmendes
Shawn is a 21 years old Canadian singer and model. He has 52 million followers on Instagram. Mendes learned how to play guitar by exploring videos tutorial from YouTube at the age of 14. Less than one year later he started posting videos on YouTube and it was his start to become a famous influencer.
6. Demi Lovato – @ddlovato
Demi Lovato is one of the biggest names in the world of music influencers on social media with 74.3 million followers on Instagram. She published her first single from her upcoming album Tell Me You Love Me in July 2017, which immediately went into the Top 5 on the iTunes lists.
5. Rihanna – @badgalriri
Pop superstar Rihanna has an Instagram account with over 75 million followers. She is known throughout her career for adopting different musical styles and reinventing her picture. She uses her Instagram account to promote her own brand of beauty, Fenty. Utilizing her music influence, Fenty is now one of the most world-renowned beauty and clothing brands.
4. Katy Perry – @katyperry
One of the most popular music influencers is Katy Perry with the full name Katheryn Elizabeth Hudson. She was born in Santa Barbara, California in 1984 and born in a religious family, Katy Perry first tried to break with a gospel album into the music business.
Perry began singing lessons around the age of 9 and when she was 13, she learned how to play guitar. Now she has more than 85 million followers on Instagram.
3. Taylor Swift – @taylorswift
With over 122 million followers, Taylor Swift is one of the most followed persons on Instagram. She is famous for her private life narrative songs that have gained extensive media coverage. She is 29 years old and from the age of 14, she started working in music.
2. Beyonce – @beyonce
Beyonce is an American pop star with no need for more introduction. She shares pictures frequently to her Instagram feed, which has more than 133 million followers but rarely provides any text captions.
1. Selena Gomez – @selenagomez
Selena Gomez is the second one in the list of most followed on Instagram. Although many music influencers are using their popularity to feature their recent album or promoted products, many are also using social media to do well.
Selena Gomez is doing a lot of job with A21, an anti-human trafficking organization, and she is using her Instagram status to encourage that cause. She has major collab deals with brands like PUMA and COACH and regularly promotes her collaborated high-end fashion gear under branding COACH x Selena Gomez & PUMA x Selena Gomez.