Top 20 American Makeup Influencers on Instagram

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Rachel Goodwin

Make up artist, wife, mother, beauty seeker, creative thinker. Partnerships:[email protected] Bookings: [email protected]

Followers

165.7K

0.51%

199

Avg Likes

0.51%

0

Avg Views

63.44%

Audience Types

36.56%

100K+

rachelgoodwinmakeup, emmastone, poorthings, bestactress, charlottetilbury

mararoszak, petraflannery, louisvuitton, renatocampora, rachelgoodwinmakeup

Los Angeles (6.81%), New York City (4.21%), Greater London (2.66%), Mexico City (1.11%), Melbourne (0.91%)

United States (34.94%), United Kingdom (6.87%), Brazil (4.64%), Italy (4.53%), Mexico (4.32%)

Ash Walker

Beauty Creative ✨No photoshopping my skin/body! Queen of outside tutorials ✨ Contact: theashwalker.com

Followers

99.5K

0%

0

Avg Likes

0%

0

Avg Views

73.52%

Audience Types

26.48%

10K+

makeuplooks, makeuplover, makeupideas, makeuplife, makeupgoals

merit, makeupforever, patmcgrathreal, coreytenold, iliabeauty

New York City (8.89%), Greater London (4.91%), Los Angeles (4.66%), Minneapolis (1.62%), Chicago (1.22%)

United States (45.78%), United Kingdom (10.6%), Australia (4.1%), Canada (4.03%), Brazil (3.15%)

pati dubroff

*aka PREMA* Globetrotting Beauty Enhancer and Enthusiast. Illusionist. Light Seeker & CHANEL makeup artist 💋 Agent – @forwardartists

Followers

371.9K

0.82%

4.7K

Avg Likes

0.82%

0

Avg Views

62.56%

Audience Types

37.44%

100K+

makeupbypati, margotrobbie, welovecoco, chanelpartner, kirstendunst

welovecoco, chanel_beauty, brycescarlett, andrewmukamal, patidubroff

Los Angeles (5.33%), New York City (4.58%), Greater London (2.77%), Moscow (0.98%), São Paulo (0.96%)

United States (29.91%), India (7.59%), United Kingdom (6.61%), Italy (5.93%), Brazil (5.14%)

ashley nicole quiroz

makeup mama | lifestyle |📍 AZ ✨ ashleynicolequiroz on TT ✨ 💌 [email protected] NEW YT VIDEO:

Followers

280.6K

0.38%

1.1K

Avg Likes

0.38%

0

Avg Views

74.85%

Audience Types

25.15%

100K+

trendingmakeup, lipcombo, shorthair, lipliner, shorthairinspo

makeupforever, maccosmetics, sephora, fentybeauty, neutrogena

Los Angeles (4.91%), New York City (2.98%), Phoenix (1.35%), Houston (1.29%), Chicago (1.14%)

United States (60.81%), Brazil (4.7%), United Kingdom (4.58%), Mexico (3.21%), Canada (2.61%)

Trevor Barrett

Your Makeup Teacher🎓😊🎨 🤍TikTok 1M @trevorbarrett NYC📍PA MGMT – [email protected]

Followers

1.4M

1.64%

21.9K

Avg Likes

1.64%

0

Avg Views

76.97%

Audience Types

23.03%

1M+

makeuphacks, makeuptutorial, eyeliner, makeup, eyeshadow

hudabeauty, nyxcosmetics, maybelline, elfcosmetics, hauslabs

São Paulo (1.46%), Los Angeles (1.46%), Rio de Janeiro (1.44%), New York City (1.29%), Greater London (0.94%)

United States (29.38%), Brazil (17.21%), United Kingdom (4.8%), Mexico (4.51%), Russia (2.84%)

Violette

Makeup Artist Founder & CEO of #VIOLETTEFR.

Followers

681.5K

0.14%

938

Avg Likes

0.14%

0

Avg Views

74.34%

Audience Types

25.66%

100K+

liberty

sephora, pascalemonvoisin, mariatash, meadowlarkjewellery, anitakojewelry

New York City (6.37%), Greater London (4.03%), Paris (3.96%), Los Angeles (3.5%), Moscow (1.43%)

United States (28.89%), France (7.44%), United Kingdom (7.32%), Italy (4.03%), Australia (3.76%)

Danessa Myricks

• Founder/CEO @danessamyricksbeauty • Makeup Artist/ 📸Photographer /🌍 Educator • Reimagining beauty through a wider lense. Discover us @sephora

Followers

1.1M

0.29%

3.3K

Avg Likes

0.29%

0

Avg Views

75.28%

Audience Types

24.72%

1M+

neutrogenapartner, sephoraatkohls, danessamyricks, afrotech25, makeup

danessamyricksbeauty, danessa_myricks, sephora, iamolga, neutrogena

New York City (4.44%), Los Angeles (3.22%), Greater London (1.9%), Atlanta (1.63%), Moscow (1.37%)

United States (39.34%), Brazil (6.36%), Russia (6.22%), Mexico (4.71%), United Kingdom (4.65%)

Priscilla Ono

Now enrolling for my 3-day Make-up course @priscillaonomakeupcourse 📧- [email protected]

Followers

890.2K

0.69%

5.2K

Avg Likes

0.69%

0

Avg Views

68.14%

Audience Types

31.86%

100K+

makeupbypriscillaono, pfw, pondspartner, priscillaonomasterclass, impressfalsies

badgalriri, fentybeauty, mkupbyyevra, onomakeupcourse, theestallion

Los Angeles (5.55%), New York City (4.39%), Greater London (2.11%), Chicago (1.51%), Atlanta (1.37%)

United States (52.28%), United Kingdom (5.24%), Italy (4.47%), Canada (2.96%), Mexico (2.86%)

Lindsey Rowley

i’m a fun lady!! minimum effort, maximum slay 📍rochester ny [email protected]

Followers

1.2M

2.42%

31K

Avg Likes

2.42%

0

Avg Views

87.92%

Audience Types

12.08%

1M+

cppartner, grwm, makeuptutorial, ootd, thinlips

caudalie, danessamyricksbeauty, colourpopcosmetics, lillylashes, onesize

New York City (2.27%), Los Angeles (2.21%), Greater London (1.18%), Chicago (0.82%), Phoenix (0.67%)

United States (66.76%), United Kingdom (6.99%), Canada (4.12%), Australia (2.57%), Brazil (1.7%)

Meredith Duxbury

nyc don’t yuck my yum !! @creativeartistsagency

Followers

1.8M

0.58%

1.8K

Avg Likes

0.58%

0

Avg Views

78.37%

Audience Types

21.63%

1M+

neutrogenapartner, bankwithneutrogena, milliongoldforher, ad, lvmhprize

ysl, chloe, dougiejoseph, rabanne, lucamornet

São Paulo (1.37%), Los Angeles (1.37%), New York City (1.15%), Greater London (0.85%), Istanbul (0.82%)

United States (24.15%), Brazil (9.73%), Italy (6.83%), Mexico (5.82%), Argentina (3.5%)

Freddie ⋆˙⟡ 🌻

⁺˚⊹ Chinese mother of four cats ⋆˙⟡ ୨୧ co-host of @officialt4tpodcast ✉️: [email protected] ↓ links to everything I mention ↓

Followers

712.4K

4.49%

32K

Avg Likes

4.49%

0

Avg Views

83.75%

Audience Types

16.25%

100K+

makeup, makeuptutorial, trans, lgbtq, lgbt

colourpopcosmetics, studiocult_co, milkmakeup, trixiecosmetics, blendbunnycosmetics

Los Angeles (4%), New York City (3.86%), Greater London (1.13%), Chicago (1.01%), Houston (0.96%)

United States (66.31%), United Kingdom (4.94%), Canada (3.31%), Australia (2.48%), Germany (1.1%)

Erin Parsons

Makeup Artist / Vintage Collector 💋

Followers

1.2M

1.85%

23K

Avg Likes

1.85%

0

Avg Views

66.59%

Audience Types

33.41%

1M+

90s, vintagemakeup, marilynmonroe, 1920s, diormakeup

maccosmetics, diorbeauty, kevynaucoin, vintage_dusties, maybelline

New York City (5.76%), Los Angeles (3.48%), Greater London (3.1%), Paris (1.73%), Milan (1.58%)

United States (24.73%), United Kingdom (6.36%), Italy (5.98%), Brazil (4.14%), Russia (3.84%)

Jadé Marie

Founder @jadecomplexions Professional Esthetician & MUA

Followers

1.1M

0.58%

3.3K

Avg Likes

0.58%

0

Avg Views

61.37%

Audience Types

38.63%

1M+

skincare, makeup, mua, esthetician, cymbiotikapartner

jadecomplexions, jadeywadey180, rhode, michael_alliol4, gisou

Los Angeles (3.73%), New York City (2.58%), Greater London (1.91%), Dubai (1.15%), San Diego (0.94%)

United States (38.91%), United Kingdom (6.87%), Brazil (4.67%), Australia (3.63%), Canada (3.01%)
🎨👨🏻‍🎨 🇩🇴🇩🇴🇩🇴🇩🇴 Los Angeles 🌴☀️ Represented by PRTNRS For Bookings Email: [email protected]

Followers

2.7M

2.95%

121.5K

Avg Likes

2.95%

0

Avg Views

67.7%

Audience Types

32.3%

1M+

lancomepartner, makeupbyariel, glowup, ceasefire, glowyskin

kyliejenner, kimkardashian, lalalalisa_m, jesushair, azramian

Los Angeles (3.3%), New York City (2.13%), Greater London (2.03%), Melbourne (1.05%), Chicago (1%)

United States (38.12%), United Kingdom (7.86%), Mexico (4.06%), Australia (3.89%), Brazil (3.85%)

Diana Boscan

📌 1.8M+ tiktok- 820k+ YouTube -facebook 351k+ Contact 📩: [email protected] @areniacollection

Followers

1.1M

0.32%

4K

Avg Likes

0.32%

0

Avg Views

75.05%

Audience Types

24.95%

1M+

koreanskincare, amazonmusthaves, bloompartner, viaje, pielgrasa

areniacollection, fentybeauty, desousaphoto, lorealparis, aprilskin_global

Santiago (4%), Miami (2.9%), Buenos Aires (2.66%), Guayaquil (1.7%), Bogotá (1.56%)

Venezuela (19.8%), United States (15.31%), Colombia (10.73%), Argentina (9.36%), Chile (9.04%)

Demi Ngai

🤍 nyc 🍒 more feral on TikTok 3M+ / YouTube @demingai 📧 [email protected]

Followers

340.9K

0.82%

2.8K

Avg Likes

0.82%

0

Avg Views

74.14%

Audience Types

25.86%

100K+

makeupreview, honestreview, makeup, unboxing, makeupchallenge

lorealparis, charlottetilbury, elfcosmetics, hudabeauty, makeupforever

Los Angeles (2.1%), New York City (2.01%), São Paulo (1%), Chicago (0.81%), Greater London (0.77%)

United States (48.16%), Brazil (7.75%), United Kingdom (3.92%), Canada (3.78%), Mexico (3.01%)
📍LA TikTok – valeriya.eros (7M) 🥰 PR/promo: [email protected]

Followers

444.3K

2.11%

3.1K

Avg Likes

2.11%

0

Avg Views

81.84%

Audience Types

18.16%

100K+

makeup, reels, sfx, trend, vlog

mehronmakeup, hudabeauty, nettielombardimua, chappellroan, pippambarnes

New York City (1.9%), Los Angeles (1.85%), San Jose (0.99%), Moscow (0.7%), São Paulo (0.66%)

United States (50.1%), Brazil (4.57%), United Kingdom (3.83%), Canada (2.55%), Australia (2.06%)

Kayla Ryan

beauty & lifestyle 🫧💆🏼‍♀️🌸✨ 💌partnerships: [email protected] 📍east coast 🙂‍↔️💋🫶🏼 find everything in my Ltk! ⬇️🔗

Followers

475.4K

2.86%

13.4K

Avg Likes

2.86%

0

Avg Views

85.96%

Audience Types

14.04%

100K+

trending, makeupinspo, summermakeup, relatable, girls

kosas, refybeauty, saiebeauty, hudabeauty, kyliecosmetics

Raleigh (12.08%), Frisco (8.92%), Plano (2.71%), Austin (2.37%), Lubbock (2.37%)

United States (95.82%), Spain (0.9%), Mexico (0.79%), Canada (0.56%), France (0.23%)

CARLI BYBEL

𝒶𝓈𝓅𝒾𝓇ℯ 𝓉ℴ 𝒾𝓃𝓈𝓅𝒾𝓇ℯ✨ youtube 14+ years 🎥 👦🏻🐱🐱🐱🐱🐶🐶🐷 @sippikids | @thebeautybybel @carliszoo | @thefashionbybel 📧[email protected]

Followers

4.8M

0.98%

50.2K

Avg Likes

0.98%

0

Avg Views

64.94%

Audience Types

35.06%

1M+

ootd, grwm, macyspartner, nashville, photodump

joyfullbitez, thebeautybybel, jodirae_bybel, bettydupe, innerbeautybybel

Los Angeles (2.93%), New York City (2.26%), Greater London (1.38%), Toronto (0.91%), Chicago (0.91%)

United States (41.08%), United Kingdom (5.83%), Brazil (3.57%), Canada (3.19%), Australia (2.88%)

Morgan⭐️

ATX📍 [email protected] 💌 My links!⤵️

Followers

233.7K

2.16%

5K

Avg Likes

2.16%

0

Avg Views

82.64%

Audience Types

17.36%

100K+

makeup, grwm, highschool, mascara, class

siennaabrooks, haileyleandra, pinkpalmpuff, sloanealex_, olivia_kelley_

Austin (7.17%), Cedar Park (4.22%), New York City (1.41%), Chicago (1.27%), Los Angeles (1.13%)

United States (76.23%), Canada (2.53%), United Kingdom (1.69%), Mexico (1.55%), Australia (1.41%)

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Unveiling the Powerhouse: Top 20 American Makeup Influencers on Instagram

In the vibrant landscape of social media, the beauty industry has blossomed into a powerhouse, with makeup influencers leading the charge. Today, we delve into the Top 20 American Makeup Influencers on Instagram, a category that falls squarely within the beauty and lifestyle spheres. This list is particularly relevant for the United States, a country renowned for its trendsetting makeup artists and beauty enthusiasts.

The U.S. beauty industry is a multi-billion-dollar juggernaut, with makeup alone accounting for a significant portion. According to recent statistics, the American makeup market is projected to reach a value of $10.7 billion by 2025, reflecting a compound annual growth rate (CAGR) of 4.2% from 2020 to 2025. This growth is largely driven by the influence of social media, where platforms like Instagram have transformed the way consumers discover and engage with beauty products.

Instagram, with its visually-driven format, has become a launching pad for countless makeup artists and influencers. These creators not only showcase the latest trends and products but also offer tutorials, reviews, and personal stories that resonate with their followers. Their influence extends beyond mere product endorsements; they shape cultural narratives around beauty, inclusivity, and self-expression.

For the beauty industry, this topic is paramount. It highlights the individuals who are driving innovation, setting trends, and influencing consumer behavior. Brands invest heavily in collaborations with these influencers, recognizing the powerful connection they have with their audiences. From small-town beauty enthusiasts to seasoned makeup artists, each influencer on our list has carved out a unique niche, inspiring millions to experiment, innovate, and embrace their individuality.

Moreover, this exploration is not just about vanity. The beauty industry has evolved to encompass a holistic approach to well-being, with many influencers advocating for self-care, mental health, and body positivity. They use their platforms to educate, empower, and foster a sense of community among their followers.

As we embark on this journey through the Top 20 American Makeup Influencers on Instagram, we’ll uncover the stories behind these influential figures, their unique styles, and the impact they have on the beauty industry and beyond. Get ready to dive into a world of vibrant colors, innovative techniques, and inspiring narratives that are redefining beauty standards one post at a time.

FAQ

1. Can I collaborate with influencers featured in United States?

Yes, Ainfluencer makes it easy to discover, connect, and collaborate with verified influencers. You can browse influencer profiles, review their audience insights, and launch collaborations directly from the platform.

On Ainfluencer, you can filter influencers by location, niche, engagement rate, follower count, and audience demographics. This helps you find creators who perfectly match your brand’s goals and target audience featured in United States.

The most effective collaborations include sponsored posts, story shoutouts, product reviews, unboxing videos, giveaways, and affiliate partnerships. Ainfluencer supports all these collaboration types and provides transparent performance tracking.

You can find and connect with top influencers directly on Ainfluencer, the free influencer marketing platform. Ainfluencer allows brands to post campaigns, receive offers, and manage collaborations in one place — with no subscription fees.

You can find and connect with top influencers directly on Ainfluencer, the free influencer marketing platform. Ainfluencer allows brands to post campaigns, receive offers, and manage collaborations in one place — with no subscription fees.