Top 20 Indian Beauty Influencers on Instagram

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Bhavika Dhall | Skincare & Makeup

💕 | Luxury & Affordable, sharing best of all 🧚‍♀️ | Filter-free since 2021 🧖‍♀️ | Making Selfcare doable🫶🏻 👩🏻‍💻 – Me [email protected]

Followers

93.6K

0.42%

390

Avg Likes

0.42%

0

Avg Views

64.72%

Audience Types

35.28%

10K+

ad, collaboration, nykaasale, sunscreen, wishcare

benefitindia, reachedmars, lorealparis, faebeautyofficial, mynykaa

Delhi (19.03%), Mumbai (7.39%), Bangalore (3.76%), Kolkata (3.64%), Akola (3.45%)

India (88.79%), United States (2.85%), United Arab Emirates (1.15%), United Kingdom (1.03%), Canada (0.73%)

Ankita ✨ UK Beauty Creator

⇾ Content Creator + Makeup Educator ⇾ Glow-y Makeup ✨ Skincare Reviews 🫧 💌 [email protected]📍UK/India

Followers

368.6K

0.26%

1.2K

Avg Likes

0.26%

0

Avg Views

67.94%

Audience Types

32.06%

100K+

lipstick, makeup, lipstickchallenge, lipstickoftheday, ad

mynykaa, yesstyle, lorealparis, maccosmeticsindia, sephora_india

Kolkata (10.1%), Delhi (8.23%), Mumbai (7.49%), Bangalore (4.7%), Pune (2.68%)

India (80.22%), United States (3.67%), Bangladesh (1.87%), United Arab Emirates (1.7%), United Kingdom (1.17%)

Janika Suresh Parmar ☀️

Nah, I can’t do average🫦 Building @kashastore__

Followers

56.4K

0.36%

235

Avg Likes

0.36%

0

Avg Views

69.85%

Audience Types

30.15%

10K+

ad, crueltyfree, skincare, contentcreator, eyeslipsface

sharma_mukul1990, hudabeauty, ethan_hunt6, anjaliparmarrr, maybelline_ind

Mumbai (10.99%), Delhi (8.07%), Kolkata (4.21%), Bangalore (3.51%), Pune (2.63%)

India (76.43%), United States (3.57%), Pakistan (3.27%), United Arab Emirates (2.46%), United Kingdom (1.29%)

MUSKAN SHARMA

A little of everything ✨ Beauty / travel / food 🇮🇳 🇦🇪 Order skin lightening @glint_you_official products! Results in 7 days!👇🏼

Followers

7.5M

0.3%

50.3K

Avg Likes

0.3%

0

Avg Views

73.97%

Audience Types

26.03%

1M+

ad, samsung, muskansharma, galaxya55, blaban

pastel_pearls_jewellery, muskansharma_5, danishkhanndesigns_, b_laban_uae1, labelsimrankatyal

Mumbai (5.34%), Delhi (4.7%), Thane (3.06%), Kolkata (2.82%), Pune (1.98%)

India (92.93%), Bangladesh (1.33%), Pakistan (1.24%), United Arab Emirates (0.74%), United States (0.54%)

♡♥Doll♡♥

Beauty and Fashion creator ✨ Turning everyday into content 📷 300k + Youtube Fam❤️ 📩 [email protected] Content creater @strawhat_network

Followers

1.2M

1.16%

8K

Avg Likes

1.16%

0

Avg Views

76.25%

Audience Types

23.75%

1M+

makeup, reelsinstagram, ad, reels, trending

vb_bagde_mr_photographer, raj_wadhwani_rw, rarebeauty, savana, hudabeauty

Mumbai (7.73%), Delhi (3.97%), Thane (3.72%), Surat (3.43%), Kolkata (3%)

India (89.6%), Bangladesh (2.71%), Pakistan (2.2%), Saudi Arabia (0.72%), United Arab Emirates (0.51%)

Yashi Tank

Elevating beauty, fashion, and lifestyle🌟 Makeup/Beauty Influencer of the Year 🏆 @exhibitmagazine Biz @monkentertainment Co-Founder @yashnira_

Followers

1.4M

4.83%

72K

Avg Likes

4.83%

0

Avg Views

76.41%

Audience Types

23.59%

1M+

ad, samsung, haircare, hair, lorealparis

yashitank05, kaybykatrina, lorealparis, charlottetilbury, maybelline_ind

Mumbai (3.47%), Delhi (3.27%), Jaipur (2.89%), Pune (2.73%), Kolkata (2.5%)

India (93.95%), Bangladesh (1.73%), Pakistan (0.5%), United States (0.31%), Nepal (0.27%)

Amulya Rattan🤍

Lifestyle Makeup Fashion ( 𝒷𝒶𝓈𝒾𝒸𝒶𝓁𝓁𝓎 𝓌𝒽𝒶𝓉𝑒𝓋𝑒𝓇 𝒾 𝓌𝒶𝓃𝓉 𝓉𝑜 𝒸𝓇𝑒𝒶𝓉𝑒✨) 👶🏻 @_hellowfellow AD/PR @hey.chetna Email for Bussiness associations.

Followers

4.7M

0.72%

47K

Avg Likes

0.72%

0

Avg Views

78.3%

Audience Types

21.7%

1M+

ad, amulyarattan, reelies, amulya, fyp

saetenation, hey_chetna, filmingwithhorsemen, hudabeauty, amulyarattan_

Delhi (4.26%), Mumbai (4.05%), Ahmedabad (2.78%), Surat (2.64%), Kolkata (2.35%)

India (89.04%), Bangladesh (3.1%), Pakistan (2.62%), Saudi Arabia (0.59%), United States (0.54%)

Surbhi Rathore

A little bit of Fashion ,Beauty , Fitness ,Lifestyle✨ 📥 [email protected] Second – @surbhiirathore03 📍 New Delhi

Followers

3.5M

1.04%

42.7K

Avg Likes

1.04%

0

Avg Views

74.35%

Audience Types

25.65%

1M+

travelwithsuru, celebratewithsuru, indonesia, travelling, bali

faces_by_leharrathore_, lacemadeofficial, stylist_ishikaa, leharrrr_rathore, amaltascouture

Delhi (4.82%), Kolkata (2.88%), Ahmedabad (2.72%), Mumbai (2.33%), Jaipur (1.88%)

India (93.4%), Bangladesh (1.66%), Pakistan (0.94%), United States (0.67%), United Arab Emirates (0.55%)

Deeksha Khurana

Beauty & lifestyle Founder: @deeeclothing Podcast: @whatisupsister

Followers

830.5K

1.47%

12.2K

Avg Likes

1.47%

0

Avg Views

51.25%

Audience Types

48.75%

100K+

ad, spain, makeup, grwm, collab

deeeclothing, hudabeauty, charlottetilbury, mynykaa, netflix_in

Delhi (10.96%), Mumbai (6.38%), Kolkata (2.07%), Pune (1.84%), Bangalore (1.8%)

India (70.71%), United States (2.84%), Brazil (2.64%), Pakistan (2.3%), Bangladesh (2.14%)

Parul Gulati 🤍

Actor : Pretending to be someone else. Founder “Malkin” of @nishhair Hair Extensions & @evileyejewel [email protected]

Followers

1.8M

1.11%

19.6K

Avg Likes

1.11%

0

Avg Views

58.46%

Audience Types

41.54%

1M+

parulgulati, nishhair, malkin, malkinsong, nishhairkimalkin

gulati06, nishhair, sausinbis, devs213, mann012

Mumbai (6.18%), Delhi (6.07%), Pune (2.72%), Kolkata (2.59%), Bangalore (1.82%)

India (82.47%), Pakistan (3.2%), Bangladesh (2.64%), United States (1.44%), United Arab Emirates (1.13%)

SANIMAR | Skincare & Makeup

✨ Honest reviews | New launches tested 🎓 Lvl 5 Skin Health Specialist 📧 [email protected] @glowwithsanimar – personalized skincare 📍 Gurgaon

Followers

78K

0.28%

220

Avg Likes

0.28%

0

Avg Views

66.93%

Audience Types

33.07%

10K+

skincare, skin, skincareproducts, skincareroutine, makeup

mywishcare, foxtaleskin, mynykaa, lorealparis, lakmeindia

Delhi (9.18%), Kolkata (5.15%), Mumbai (4.66%), Bangalore (2.78%), Pune (2.02%)

India (70.1%), Brazil (10.08%), Pakistan (3.2%), Bangladesh (2.43%), United States (1.95%)

Nitibha Kaul

Founder @altk_beauty💜 Beauty | Fashion | Travel | Lifestyle Management @cloutpocketaces 📍Delhi [email protected]

Followers

1.1M

0.27%

2.9K

Avg Likes

0.27%

0

Avg Views

57.61%

Audience Types

42.39%

1M+

nitibhakaul, altkbeauty, kaulforfestive, ad, nktravels

amrelijaipur, shivanandnarresh, outhousejewellery, hairofy_, zevar_geeta

Delhi (9.39%), Mumbai (6.06%), Kolkata (3.53%), Jaipur (2.04%), Surat (1.87%)

India (79.98%), Pakistan (3.78%), Bangladesh (2.39%), United States (2.15%), United Arab Emirates (1.49%)

Tarini Peshawaria

A gap-toothed mama who (sometimes) writes, has a strange voice and likes to share her two cents on beauty and wellness. 🎤 @partnersinchaospod

Followers

780.5K

1.03%

7.9K

Avg Likes

1.03%

0

Avg Views

78.31%

Audience Types

21.69%

100K+

wishlinked, lorealparis, ad, theordinary, lorealparismakeup

dotandkey_skincare, theordinary, lorealparis, drsheths, beautyofjoseon_official

Delhi (9.14%), Mumbai (9%), Bangalore (6.58%), Kolkata (3.55%), Pune (3.31%)

India (83.19%), United States (3.65%), United Arab Emirates (1.89%), United Kingdom (1.7%), Canada (1.37%)

Unnati Malharkar

A head full of dreams! Lifestyle | Beauty | Fashion | Dance

Followers

959.1K

2.78%

26.7K

Avg Likes

2.78%

0

Avg Views

67.86%

Audience Types

32.14%

100K+

ad, unnav, hosted, collab, bali

mr_mnv, unnati_m, wimbledon, mercedesbenzind, germanytourism

Mumbai (9.14%), Delhi (6.19%), Kolkata (3.7%), Thane (2.6%), Pune (2.45%)

India (79.22%), Pakistan (3.55%), Bangladesh (3.1%), United States (2.5%), Nepal (0.95%)

Radhika Seth

founder @sipnaked

Followers

1.2M

1.14%

13K

Avg Likes

1.14%

0

Avg Views

59.62%

Audience Types

40.38%

1M+

ad, seeaustralia, revolveme, guccigiglio, newatnykaa

dieppj, sipnaked, radhikasethh, gucci, mynykaa

Mumbai (9.26%), Delhi (8.35%), Pune (3.81%), Bangalore (3.35%), Kolkata (3.02%)

India (81.18%), United States (2.65%), Pakistan (2.53%), Bangladesh (1.58%), United Arab Emirates (1.49%)

Neetu L Bisht

Gamer🕹️ | Beauty💄| Fashion – Lifestyle 🎀 | Travel ✈️ Youtube – 52 M Family Founder @netose_official Managed by @monkentertainment

Followers

5M

2.33%

128.8K

Avg Likes

2.33%

0

Avg Views

70.18%

Audience Types

29.82%

1M+

neetubisht, lakhneet, post, reels, ad

divaartjewellers, lakhan_999, iam_neetubisht_, kostume_county, kleanxbeauty_global

Delhi (4.1%), Mumbai (3.35%), Ahmedabad (2.31%), Pune (1.94%), Surat (1.86%)

India (89.61%), United Arab Emirates (0.93%), Bangladesh (0.78%), United States (0.78%), Pakistan (0.78%)

Sarah Sarosh

Unfiltered Beauty & Experiences 💁🏽‍♀️ #22 on Forbes Top 100 Digital Stars’23 ✨ Crazy Coffee Lady building @impulsecoffees ☕️ 1.5M+ #SarahSquad ✨

Followers

260.9K

3.8%

9.9K

Avg Likes

3.8%

0

Avg Views

74.89%

Audience Types

25.11%

100K+

impulsecoffees, ad, travelwsar, sarahapproved, sarahinlondon

sarahsaroshh, impulsecoffees, airbnb, roamingtreksack, hudabeauty

Mumbai (17.05%), Delhi (6.73%), Kolkata (6.66%), Bangalore (5.18%), Pune (4.06%)

India (89.14%), United States (2.64%), United Arab Emirates (1.19%), United Kingdom (1.09%), Canada (0.62%)

Kritika Khurana

Talking fashion, beauty, and lifestyle the way I see it Times 40 under 40 Podcast @whatisupsister YT: Kritika Khurana Delhi 💌[email protected]

Followers

1.9M

1.2%

27.5K

Avg Likes

1.2%

0

Avg Views

66.47%

Audience Types

33.53%

1M+

ad, collab, changiairport, panteneindia, dutyfreeshopping

hairtales_by_neha, _anushkapuri_, makeupbyriyagandhi, rishiandvibhuti, jigarmaliofficial

Delhi (11.88%), Mumbai (7.76%), Kolkata (3.88%), Bangalore (2.81%), Pune (2.63%)

India (82.35%), United States (2.78%), Bangladesh (1.71%), Pakistan (1.44%), United Arab Emirates (1.1%)

Shauryaa Sanadhya

Fashion | Beauty | Lifestyle | Travel 🧿 Youtube: Shaurya Sanadhya Founder @shauryasanadhyalabel @rerunbyshaurya

Followers

622.8K

0.31%

2K

Avg Likes

0.31%

0

Avg Views

63.33%

Audience Types

36.67%

100K+

shauryafixes, shauryasanadhya, shauryaclosetfinds, adityabirlajewellery, ad

amittulshyan, shauryasanadhyalabel, zara, evoindia, anandmohan2810

Delhi (7.95%), Mumbai (6.36%), Pune (4.09%), Kolkata (3.71%), Bangalore (3.52%)

India (83.27%), Bangladesh (2.27%), Pakistan (1.89%), United States (1.78%), United Arab Emirates (1.48%)

Soumya Daundkar

My life in little boxes 👀 Dance| Beauty| Fashion 700k + YouTube Fam Content creator @strawhat_network

Followers

2.7M

0.97%

23K

Avg Likes

0.97%

0

Avg Views

70.22%

Audience Types

29.78%

1M+

ad, haircare, trendingaudio, glowup, lovebeautyandplanet

vb_bagde_mr_photographer, doll_daundkar, savana, souravsharmaofficial, iremmy31

Mumbai (6.82%), Delhi (4.26%), Kolkata (2.93%), Thane (2.93%), Pune (2.72%)

India (88.49%), Bangladesh (3.57%), Pakistan (1.86%), United States (0.75%), United Arab Emirates (0.59%)

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Unveiling India’s Beauty Icons: Top 20 Indian Beauty Influencers on Instagram

In the vibrant landscape of social media, the beauty industry has blossomed into a powerful force, and Instagram has become its primary stage. Among the myriad of influencers gracing this platform, Indian beauty influencers are making their mark with their unique blend of tradition and trend. This article delves into the top 20 Indian beauty influencers on Instagram, exploring their impact and relevance in today’s beauty discourse.

Category: Beauty, Fashion, Lifestyle

Country: India

India, with its rich cultural heritage and diverse beauty practices, is a hub of innovation and tradition in the beauty industry. The country’s growing affinity for digital platforms, especially Instagram, has provided a launching pad for numerous beauty influencers. With over 200 million Instagram users in India, the potential for influencers to shape trends and drive consumer behavior is immense.

The beauty industry in India is experiencing a renaissance, merging ancient beauty secrets with modern cosmetic advancements. Indian beauty influencers play a pivotal role in this transformation by introducing global trends to their audience while also celebrating indigenous beauty rituals. Their influence extends beyond mere product endorsements; they educate, inspire, and empower their followers to embrace their unique beauty.

The significance of this topic lies in understanding the shift in beauty standards and the growing influence of digital media on consumer choices. Indian beauty influencers are not just trendsetters but also cultural ambassadors, bridging the gap between traditional beauty practices and contemporary aesthetics. Their ability to connect with their audience on a personal level, often in regional languages, makes them highly relatable and trustworthy.

Statistics reveal that the Indian beauty market is projected to reach a staggering $13 billion by 2025, with a significant portion of this growth attributed to the influence of social media. Instagram, in particular, has become a beauty guru’s paradise, offering a visual feast of tutorials, reviews, and real-time interactions with followers. Indian influencers are capitalizing on this trend, creating content that resonates with their audience’s desires and aspirations.

From skincare routines inspired by ancient Ayurvedic practices to the latest makeup trends from Bollywood, Indian beauty influencers offer a diverse range of content. Their success lies in their ability to adapt global trends to suit Indian skin tones and cultural contexts, making beauty more inclusive and accessible.

As we explore the top 20 Indian beauty influencers on Instagram, we will uncover the stories of individuals who have not only built successful careers but have also contributed to redefining beauty standards in India. Their journey is a testament to the power of social media in shaping industries and empowering individuals to embrace their authentic beauty.

Join us as we delve into the world of these influential beauty icons, uncovering their secrets to success and the impact they have on the Indian beauty scene.

FAQ

1. Can I collaborate with influencers featured in India?

Yes, Ainfluencer makes it easy to discover, connect, and collaborate with verified influencers. You can browse influencer profiles, review their audience insights, and launch collaborations directly from the platform.

On Ainfluencer, you can filter influencers by location, niche, engagement rate, follower count, and audience demographics. This helps you find creators who perfectly match your brand’s goals and target audience featured in India.

The most effective collaborations include sponsored posts, story shoutouts, product reviews, unboxing videos, giveaways, and affiliate partnerships. Ainfluencer supports all these collaboration types and provides transparent performance tracking.

You can find and connect with top influencers directly on Ainfluencer, the free influencer marketing platform. Ainfluencer allows brands to post campaigns, receive offers, and manage collaborations in one place — with no subscription fees.

You can find and connect with top influencers directly on Ainfluencer, the free influencer marketing platform. Ainfluencer allows brands to post campaigns, receive offers, and manage collaborations in one place — with no subscription fees.