
Last Updated: September 15th, 2024
What is Captiv8?
In 2015, Krishna Subramanian, Sunil Verma, Taz Patel, and Vishal Gurbuxani founded Captiv8 as an influencer marketing tool that connects brands and influencers across various channels.
Its parent company, Halo, provides different solutions for brands such as branded merchandise, custom kitting, etc. Krishna Subramanian, a University of California graduate, currently serves as the CEO of the company.
Captiv8 is headquartered in the San Francisco Bay Area on the West Coast of the US and has over 200 employees across North America, Asia, and Europe. This company claims to be the leading tool in influencer marketing. To validate this claim, it’s essential to check Captiv8 reviews, features, and pricing.
In the end, we’ll introduce you to the best alternatives of Captive8 in case you didn’t recognize it as the best available option. Among its alternatives, Ainfluencer is one of the most popular options. The platform is free to use, has more than 2M influencers in its database, has a escrow system for payments, and covers both Instagram and TikTok.

Captiv8 Review: Pricing & Features + Best Alternative
As new marketing methods continue to evolve, staying on top of the latest trends and tools is essential for success. Captiv8, a popular influencer marketing platform, has been making waves in the industry.
However, as with any tool or service, it’s crucial to separate the hype from the reality. That’s why in this honest Captiv8 review, we’ll take a closer look at its features, performance, and users’ experiences and let you decide whether it’s the right choice for your business.
Captiv8 Features
Captiv8 provides various tools for influencer marketing, including:
1. Influencer Marketing Suite
Captiv8 provides a database of over 30M influencers across Instagram, Twitter, YouTube, TikTok, Pinterest, Twitch, and Facebook. You can use more than 500 filters to match your ideal creators and sort them by engagement, personal details, previous brand collaborations, and audience demographics.

Furthermore, you can compare creators using your preferred metrics in a customizable dashboard before inviting them to participate in your campaigns. As a brand, you can create your custom dashboard with the data that matters most to you. After inviting creators, you can manage all the requests and their status in a single dashboard.
Next, you can build your partnership terms and contracts and send them to the creators who accepted your campaign. Schedule posts, manage influencer product deliveries, and track your affiliate links in the Captiv8 influencer marketing suite. You can use the in-app payment solution to pay customers in any currency.
2. Creator Collective
If you like to run affiliate programs to increase your product sales, you can use Captiv8’s creator collective tools. This platform offers a variety of tools to guide you through every stage of your affiliate campaign, from planning to optimization. By connecting your dashboard to your online storefront (TikTok shop, Amazon, or Shopify store), you can optimize your paid media strategy to maximize conversions.

3. Campaign Tracking and Insights
After running a campaign, it’s important to track the results and performance. With Captiv8’s campaign tracking tool, you can visualize the performance of your content across all your social channels in one dashboard and access analytics and insights for each post.

Captiv8 Pricing
Captiv8’s pricing structure is customizable, and clients can add their desired features to their plans. This platform doesn’t provide visible pricing on its website, and you need to request a demo for your customized package. Based on various sources and customer reviews, Captiv8’s pricing usually begins at approximately $2,000 per month for basic packages.
Many brands may find the pricing to be on the higher side. If you are looking for a free alternative that provides the same features to run, manage, and track social media campaigns, Ainfluencer is what you need. This free influencer marketing platform offers access to a database of over 2 million active Instagram and TikTok creators for collaboration.
Captiv8 Reviews: What Do Customers Say?
The best way to evaluate a service is by checking customer feedback on trusted review websites. So, let’s check captiv8 reviews over the internet.
- On G2, Captiv8 has a 4.6 rating score across over 400 reviews.
- Most users are happy with the influencer discovery feature and how it allows them to check their engagement metrics before inviting them to campaigns.
- However, this information is not available for all creators. You might need to talk with each creator and ask for their engagement metrics.

- In-app payments have made it easier for brands to compensate creators in various currencies.
- However, the main drawback of this service is its high pricing, which is high for many brands.

Micro-influencers play a crucial role in influencer marketing by connecting brands with highly engaged, niche audiences, allowing for more authentic and relatable content that often leads to higher conversion rates.
Unfortunately, many users have reported that Captiv8 fails to connect them with micro-influencers. Here’s the statement:

In addition to that, some have reported that the influencer discovery feature doesn’t meet the necessary requirements, and might become time consuming to find the influencers in specific niches:

Now that you’re familiar with Captiv8’s features, pricing structure, and authentic user feedback, you can make an informed decision regarding the suitability of this tool for your specific requirements. First, let’s summerize its pros and cons.
Captiv8 Pros and Cons
Now let’s summarize the benefits and drawbacks of this service to help you decide better.
Pros
- Supporting multiple social media platforms
- Massive database of creators
Cons
- High pricing
- Lack of free plan or free trial
- In-app bugs and glitches
- Lack of campaign creation tool
The Best Captiv8 Alternative: Ainfluencer
While Captiv8 is a helpful tool for running and managing influencer-based campaigns across different channels, the cost of the service can be high for many brands. Additionally, the lack of campaign creation makes it difficult for brands to search for creators one by one and add them to their campaigns. But what if we tell you there is a better alternative that is completely free?
Ainfluencer is a free and end-to-end influencer marketing platform that connects brands and influencers in a safe interface. This platform provides a database of over 2M active Instagram and TikTok creators. With the help of an AI-powered search tool and more than 20 advanced filters, you can find the best collaboration match in a few minutes.
On each creator’s profile on Ainfluencer, you can view their past collaborations, engagement metrics, and collaboration costs. As a brand, you don’t need to pay any additional fee to the platform, and you can set and manage unlimited campaigns for free. To ensure your money is safe, Ainfluencer will keep it in its trusted escrow system before delivering it to influencers.
After monitoring your campaign results, influencers will receive their money in their wallet. So if you are looking for free Captiv8 alternatives to manage social media campaigns, Ainfluencer can help you.
Features | Captiv8 | Ainfluencer |
---|---|---|
Database of Influencers | 30M | +2M |
Filtering | Keyword filtering | AI-powered search engine/
More than 20 filters |
Pricing Options | $2000/mo | Free |
Influencer Search | ✅ | ✅ |
Platforms | Instagram, Twitter, YouTube, TikTok, Pinterest, Twitch, and Facebook |
Instagram & TikTok |
Number of Invitation | Limited | Unlimited |
Number of Campaigns | Limited | Unlimited |
Campaign Management | ✅ | ✅ |
Detailed Insights | ✅ | ✅ |
Other Captiv8 Alternatives
Are you looking for similar tools to run and manage your campaigns? Here are some available options. However, none of them is free.
1. Grin
If you like to check the number of fake and organic followers of each influencer before collaborating with them, Grin is one of the Captiv8 alternatives that can help you. This tool provides a database of over 38M creators across different channels to work with. Its main features are influencer discovery, fake follower checker and influencer analysis, relationship management, etc.
Read Grin Reviews.
2. Upfluence
If you are looking for Captiv8 alternatives that connect you with creators across all major channels, Upfluence is what you need. On Upfluence, you can discover over 4M creators across Amazon, Instagram, Twitter, TikTok, Pinterest, YouTube, Twitch, and WordPress to promote your online shop or blog.
Read Upfluence Reviews.
3. CreatorIQ
Want to know the latest trends in your industry to join it with your influencer partner? CreatorsIQ is an influencer marketing tool with a trend analysis feature that allows you to hop on the latest trends on different social media channels and run effective campaigns.
Read CreatorIQ Reviews.
Conclusion
Captiv8 is an influencer marketing platform that offers various tools for businesses seeking to engage with social media influencers. It provides a comprehensive set of resources for influencer marketing campaigns. However, to check their efficiency, we’ve provided a Captiv8 review to check its features, pricing, and customers’ feedbacks.
Some users have reported issues with its complex interface, glitches, and difficulties in connecting with micro-influencers. Additionally, the lack of transparency in pricing may deter smaller businesses from utilizing the platform.
FAQs
Yes, Captiv8 is a legitimate influencer marketing platform that allows brands and influencers to connect and collaborate. Yet, there are some disadvantages to this tool that users need to know of in order to make the best decision for their business.
Krishna Subramanian, the Co-Founder and CEO of Captiv8, previously held positions such as Chief Marketing Officer at Velti and was also a former Co-Founder of Burrp! and Mobclix.
If you are looking for safe options with reasonable pricing to run social media campaigns, Influencer is what you are looking for. This free tool provides a database of over 2 million active creators across Instagram and TikTok and is the best Captiv8 alternative.
Unfortunately, this platform doesn’t provide visible pricing on their website and you need to request a demo for your customized package. However, according to different sources and customers’ reviews, their basic packages start from $2000 per month.