BPerfect Cosmetics wanted to deepen its connection to its UK and Irish home market, the customers who built the brand from Belfast outward. Ainfluencer activated 18 creators across beauty, mum lifestyle, tanning, wellness, and home, generating a 18% engagement rate and 23 Reels of real routines, real getting-ready moments, and real BPerfect products in real bathrooms.
Every metric tracked inside Ainfluencer's dashboard, with creator-level reporting.
BPerfect focused on the product launches and the formulas. Ainfluencer's strategists handled creator sourcing, multi-niche segmentation, briefing, contracts, content approvals, and reporting. End to end.
Every post created, approved, and tracked inside Ainfluencer. BPerfect owned the relationships, the data, and the rights.
BPerfect was founded in 2012 in Belfast and now ships to 2,000+ stockists worldwide, but its loudest community remains UK and Irish. The challenge: keep that hometown community feeling personal as the brand scales, with content that sounds like a mate showing you her routine, not a polished beauty ad.
Ainfluencer matched BPerfect with 18 creators rooted in the brand's core UK and Irish community: Scottish mum-of-four Lynsey, beauty creators Britney Nolan and Olivia Purcell, Northern Irish lifestyle macros, food and home creators, and a wellness coach. Each shot BPerfect products in their real routine, producing 23 native Reels of GRWMs, tan tutorials, and everyday lifestyle moments.
A 18% engagement rate, roughly 9x beauty-category paid social benchmarks. Direct traffic to bperfectcosmetics.com plus lift across stockist search. Library of 23 native creator pieces BPerfect can repurpose across product pages, paid social, retail partner co-marketing, and email.
Ainfluencer's Fully Managed Package wraps the entire creator workflow into one accountable team and one source of truth.
Audience-verified, brand-safety screened, performance benchmarked. We surface macro-creators who already convert in your category.
Funds released on approved deliverables. Creators ship faster. You never chase a refund.
Send products directly to creators. We handle logistics, tracking, and follow-up.
Auto-generated UTMs, promo codes, and post-level engagement. See exactly which creators drive traffic and revenue.
Whitelisting and paid amplification rights are negotiated upfront. You own the content you pay for.
A real human runs your campaign. Brief, source, contract, approve, report. You stay focused on the product.
For a Belfast-born beauty brand like BPerfect, regional macro-creators are the sweet spot. They speak with the same accent as the customer base, share the same Saturday-night routines, and shop at the same stockists. Their engagement rates outperform celebrity tiers because audiences trust someone who feels like a neighbour, not a billboard.
"Ainfluencer didn't just hand us a creator list, they handed us 23 home videos from our own community. Our products showed up in real bathrooms, on real Saturday nights, and the engagement told us we landed."
Tell us about your product. A senior strategist will walk you through Fully Managed pricing, creator availability in your niche, and projected reach for your category.
Trusted by BPerfect Cosmetics and thousands of growing brands · No long-term contracts · Performance-backed
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