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CHALLENGE
One brand. Six audiences.
CHEFMAN needed to reach wellness fans, food creators, lifestyle audiences, fitness pros, home cooks, and busy moms at once, in a format that earned attention rather than bought it.
Featured Success StoryHome AppliancesMacro-Influencer Strategy
How CHEFMAN reached 15M+ feeds with 49 macro-creators.
CHEFMAN didn't run paid ads. They ran Ainfluencer. A coordinated wave of 49 macro-creators across health, fitness, lifestyle, food, cooking, and mom communities turned a single quarter into a 20% engagement rate and a substantial brand lift, all in short-form.
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Campaign Performance
Run this for my brand The numbers that turned a product launch into a category moment.
Every metric tracked inside Ainfluencer's dashboard, with creator-level reporting.
Total Creator Reach
15M+
Combined audience
Engagement Rate
20%
~11x industry avg.
Creators Activated
49
Across 6 niches
Pieces of Content
49
Reels, TikToks & more
Niches Covered
6
Health, fitness, lifestyle, food, cooking, moms
Avg. Followers / Creator
300K+
True macro-tier audiences
Content Format
Short-Form
Reels, TikToks, demos
Site Visits Driven
Hundreds
With brand lift
Collaboration Type
Explore Fully Managed Powered by the Fully Managed Package.
CHEFMAN focused on product. Ainfluencer's strategists handled sourcing, segmentation, briefing, contracts, content review, and reporting. End to end.
Strategist
Dedicated, in-house
Creators
Vetted & brand-safe
Payments
Escrow-backed
Reporting
Weekly + final wrap
Home Appliances●Food Creators●Fitness●Mom Kitchens●Lifestyle●Macro Creators●Short-Form Video●Home Appliances●Food Creators●Fitness●Mom Kitchens●Lifestyle●Macro Creators●Short-Form Video●
Creator Content Library
Native short-form from CHEFMAN's creator wave.
Every post created, approved, and tracked inside Ainfluencer. CHEFMAN owned the relationships, the data, and the rights.
The Playbook
From silent launch to scroll-stopping demos.
SOLUTION
49 macro-creators. Authentic short-form.
Ainfluencer matched CHEFMAN with 49 macro-influencers, one per niche. Creators tested CHEFMAN appliances in their own kitchens and shared honest demos in Reels and TikToks.
RESULT
15M+ reach. 20% engagement.
A 20% engagement rate, far above what paid social delivers. Hundreds of qualified site visits. A measurable lift in brand awareness and product authority.
The Platform
Everything CHEFMAN didn't have to build.
Ainfluencer's Fully Managed Package wraps the entire creator workflow into one accountable team and one source of truth.
Niche-Matched Discovery
Audience-verified, brand-safety screened, performance benchmarked. We surface macro-creators who already convert in your category.
Escrow Payments
Funds released on approved deliverables. Creators ship faster. You never chase a refund.
Product Fulfillment at Scale
Send products directly to creators. We handle logistics, tracking, and follow-up.
Automated Tracking
Auto-generated UTMs, promo codes, and post-level engagement. See exactly which creators drive traffic and revenue.
Content Rights, Built In
Whitelisting and paid amplification rights are negotiated upfront. You own the content you pay for.
Dedicated Strategist
A real human runs your campaign. Brief, source, contract, approve, report. You stay focused on the product.
Why Macro
Why macro-creators were the right call for CHEFMAN.
Macro-influencers (100K–1M followers) sit between celebrity reach and nano authenticity. Polished short-form, niche trust, and scale that makes a launch feel like a movement, not an ad.
- Polished video skills, no extra production cost
- Built-in audiences in specific niches
- Trust that paid ads can't buy
- Scale that nano-creators can't match
20%
Engagement
15M+
Total reach
49
Creators
6
Niches
"Ainfluencer didn't just hand us creators. They built a category moment. Our products went from product pages to products people talked about, and the numbers backed it up."
CHEFMAN
Your turn
Ready to launch your next category moment?
Tell us about your product. A senior strategist will walk you through Fully Managed pricing, creator availability in your niche, and projected reach for your category.
Trusted by CHEFMAN and thousands of growing brands · No long-term contracts · Performance-backed