Ainfluencer
Case Studies→DeFacto
Featured Success StoryApparel · Turkey & MENAMacro-Influencer Strategy

How DeFacto activated 20 creators across Turkey and MENA in a single campaign.

DeFacto runs nearly 500 stores across Turkey and 33 other markets, but creator activations have historically been managed market-by-market through separate local agencies. Ainfluencer ran a single unified campaign that activated 20 macro-creators across Turkey, Egypt, the Levant, and North Africa. Each creator filmed in their native language and personal style, producing 25 Reels and posts that hit 24M+ feeds at a 16% engagement rate. No fragmented agency network, no diluted brand voice.

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20 creators activated · 24M+ combined reach
Campaign Performance

The numbers behind a four-market DeFacto activation.

Every metric tracked inside Ainfluencer's dashboard, with creator-level and market-level reporting.

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Total Creator Reach
24M+
Combined audience across 4 markets
Engagement Rate
16%
~8x fashion-cat. avg.
Creators Activated
20
Across 4 markets & 5 niches
Pieces of Content
25
Reels, OOTDs & styling content
Niches Covered
5
Fashion, Modest, Turkish, MENA, Style
Avg. Followers / Creator
1.2M+
Macro-tier MENA & Turkish audiences
Content Format
Short-Form
Hauls, OOTDs, styling content
Markets Activated
4
Turkey, Egypt, Levant, North Africa
Collaboration Type

Powered by the Fully Managed Package.

DeFacto focused on the brand story across markets. Ainfluencer's strategists handled creator sourcing in Turkey, Egypt, the Levant, and North Africa, multi-language briefing, contracts, content approvals, and reporting. End to end.

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Strategist
Dedicated, in-house
Creators
Vetted & brand-safe
Payments
Escrow-backed
Reporting
Weekly + final wrap
Fashion●OOTD●Modest●Turkish Style●MENA Fashion●Styling●Mediterranean●Fashion●OOTD●Modest●Turkish Style●MENA Fashion●Styling●Mediterranean●
The Playbook

From four agency contracts to one unified wave.

CHALLENGE

A 33-country retailer with fragmented creator activations.

Founded in 2003 by Zeki Cemal Özen, DeFacto is Turkey's second-largest clothing retailer with ~500 stores across 30+ countries. Creator activations had been managed locally in each market, leading to inconsistent brand voice, multiple agency fees, and no central reporting view. The challenge: run one unified campaign that hits Turkey, Egypt, the Levant, and North Africa simultaneously, with each creator producing in their native language while keeping DeFacto's modern Mediterranean look on-brand.

SOLUTION

20 macro-creators. Four markets. One campaign.

Ainfluencer activated 20 macro-creators across DeFacto's priority markets. Turkish creators Ebrar Özkaptan, Özge Demir, Rumeysa Yiğit Akgün, and Aysel Trendstyle covered the home market. Twelve Egyptian creators including Emy Shahine, Amira Elhelw, Mirna Mamdouh, and Dr. Reem Mehany anchored Egypt. Chadia Arsalan, Malak, and Nuha Shukry extended into the broader Levant. Chaimaa Fatih reached North Africa from Morocco. 25 native-language Reels covered DeFacto Modest Collection, denim, seasonal drops, and everyday styling.

RESULT

24M+ reach. One campaign window.

A 16% engagement rate, roughly 8x fashion-category paid social benchmarks, across 24M+ combined feeds. One unified campaign window replaced four separate agency engagements. Library of 25 native creator pieces in Turkish, Arabic, and French dialects DeFacto can repurpose across paid social, in-store digital, market-specific newsletters, and seasonal campaigns.

The Platform

Everything DeFacto didn't have to build.

Ainfluencer's Fully Managed Package wraps the entire creator workflow into one accountable team and one source of truth.

Niche-Matched Discovery

Audience-verified, brand-safety screened, performance benchmarked. We surface macro-creators who already convert in your category.

Escrow Payments

Funds released on approved deliverables. Creators ship faster. You never chase a refund.

Product Fulfillment at Scale

Send products directly to creators. We handle logistics, tracking, and follow-up.

Automated Tracking

Auto-generated UTMs, promo codes, and post-level engagement. See exactly which creators drive traffic and revenue.

Content Rights, Built In

Whitelisting and paid amplification rights are negotiated upfront. You own the content you pay for.

Dedicated Strategist

A real human runs your campaign. Brief, source, contract, approve, report. You stay focused on the product.

Why Macro

Why macro-creators were the right call for DeFacto.

For a multi-market retailer like DeFacto, macro-creators (100K-6M+ followers) in each region deliver something local nano-creators can't: scale combined with cultural fluency. Their feeds are already style diaries in their native language and visual code, the exact context where a DeFacto piece reads as a personal pick rather than imported global brand content. Their audiences trust their style calls. The result: native content that converts cross-border brand recognition into local store and online conversions.

  • Polished video skills, no extra production cost
  • Built-in audiences in specific niches
  • Trust that paid ads can't buy
  • Scale that nano-creators can't match
16%
Engagement
24M+
Total reach
20
Creators
5
Niches

"Ainfluencer let us run one campaign instead of four. Twenty creators across Turkey and MENA, each filming in their own language and style, and we kept the brand voice unified throughout. The reporting view was the first time we'd seen all our markets in one dashboard."

DeFacto Marketing Team
Fashion Retail · Four-Market Macro-Creator Campaign
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