Ainfluencer
Featured Success StoryDrones & Cinematic TechMacro-Influencer Strategy

How DJI reached 18M+ feeds with 20 cinematic creators.

DJI wanted to show the world what its drones, gimbals, and Osmo cameras unlock in the hands of real creators. Ainfluencer activated 20 macro-creators across travel cinematography, outdoor adventure, lifestyle vlogging, tech reviews, and action sports, generating a 14% engagement rate and a sweep of cinematic short-form that doubled as creative proof.

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20 macro-creators activated · 18M+ combined reach
Campaign Performance

The numbers behind a cinematic creator wave.

Every metric tracked inside Ainfluencer's dashboard, with creator-level reporting.

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Total Creator Reach
18M+
Combined audience
Engagement Rate
14%
~8x industry avg.
Creators Activated
20
Across 5 niches
Pieces of Content
20
Cinematic Reels & demos
Niches Covered
5
Travel, outdoor, vlog, tech, action sports
Avg. Followers / Creator
900K+
Macro-tier travel & creator audiences
Content Format
Short-Form
Cinematic Reels, aerials, B-roll
Site Visits Driven
Hundreds
Direct + retailer-driven
Collaboration Type

Powered by the Fully Managed Package.

DJI focused on the gear. Ainfluencer's strategists handled creator sourcing, multi-niche segmentation, briefing, contracts, content approvals, and reporting. End to end.

Explore Fully Managed
Strategist
Dedicated, in-house
Creators
Vetted & brand-safe
Payments
Escrow-backed
Reporting
Weekly + final wrap
Travel CinematographyOutdoor AdventureAerialTech ReviewsVlogAction SportsMacro CreatorsTravel CinematographyOutdoor AdventureAerialTech ReviewsVlogAction SportsMacro Creators
The Playbook

From silent launch to scroll-stopping demos.

CHALLENGE

A category leader needing fresh proof.

DJI dominates the consumer drone and gimbal market, but commodity sponsored content blends in. They needed real creators across travel, outdoor, vlog, tech, and action sports producing footage that proves what the gear actually does, not another studio-lit unboxing.

SOLUTION

20 cinematic creators. Gear in the wild.

Ainfluencer matched DJI with 20 macro-creators spanning Japanese travel cinematographers, vanlife filmmakers, outdoor adventurers, tech reviewers, and action-sports vloggers. Each creator shot with DJI gear in their actual environment, producing Reels that doubled as authentic product reviews and aspirational cinematography.

RESULT

18M+ reach. 14% engagement.

A 14% engagement rate, roughly 8x tech-category paid social benchmarks. Direct traffic to dji.com plus measurable lift across retailer search terms. Cinematic content that DJI can repurpose for product pages, paid social, and retail partner co-marketing.

The Platform

Everything DJI didn't have to build.

Ainfluencer's Fully Managed Package wraps the entire creator workflow into one accountable team and one source of truth.

Niche-Matched Discovery

Audience-verified, brand-safety screened, performance benchmarked. We surface macro-creators who already convert in your category.

Escrow Payments

Funds released on approved deliverables. Creators ship faster. You never chase a refund.

Product Fulfillment at Scale

Send products directly to creators. We handle logistics, tracking, and follow-up.

Automated Tracking

Auto-generated UTMs, promo codes, and post-level engagement. See exactly which creators drive traffic and revenue.

Content Rights, Built In

Whitelisting and paid amplification rights are negotiated upfront. You own the content you pay for.

Dedicated Strategist

A real human runs your campaign. Brief, source, contract, approve, report. You stay focused on the product.

Why Macro

Why macro-creators were the right call for DJI.

Macro-influencers (100K–1M followers) sit between celebrity reach and nano authenticity. For premium gear like DJI, they bring the production quality buyers expect, the niche credibility that drives consideration, and the audience scale to move category awareness.

  • Polished video skills, no extra production cost
  • Built-in audiences in specific niches
  • Trust that paid ads can't buy
  • Scale that nano-creators can't match
14%
Engagement
18M+
Total reach
20
Creators
5
Niches

"Ainfluencer didn't just hand us a creator list, they delivered cinematic proof. Our gear went from spec sheets to real-world footage we now repurpose everywhere, and the engagement numbers backed it up."

DJI Marketing Team
Drones & Cinematic Tech · Macro-Influencer Campaign
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