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Case Studies→Dr Pepper
Featured Success StoryFood & BeverageMacro-Influencer Strategy

How Dr Pepper reached 18M+ feeds with 14 creators across 6 niches.

Dr Pepper wanted to plant the brand in genuinely different cultural pockets, comedy feeds, NFL game-day content, family moments, food creators, fashion lifestyle, and crafting. Ainfluencer activated 14 macro-creators across 6 niches, producing 17 native Reels with anchor creators including comedian Trey Kennedy, the Chicago Bears, ESPN reporter Molly McGrath, and food creator Tabitha Blue (with three pieces). The result: 18M+ combined reach, a 13% engagement rate, and a content library that hit a half-dozen different audience pockets at once.

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14 macro-creators · 6 niches · 18M+ combined reach
Campaign Performance

The numbers behind a 14-creator, 6-niche Dr Pepper push.

Every metric tracked inside Ainfluencer's dashboard, with creator-level and niche-level reporting.

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Total Creator Reach
18M+
Combined audience
Engagement Rate
13%
~8x fashion-cat. avg.
Creators Activated
14
Across 6 niches
Pieces of Content
17
Reels across comedy, sports, food, family
Niches Covered
6
Comedy, NFL, sports media, food, family, lifestyle
Avg. Followers / Creator
4M+
Anchor creator (Trey Kennedy)
Content Format
Short-Form
Comedy bits, game-day, food, family, lifestyle
Anchor Creator
3 posts
From Tabitha Blue (food/travel)
Collaboration Type

Powered by the Fully Managed Package.

Dr Pepper focused on the brand story and creative direction. Ainfluencer's strategists handled cross-niche creator sourcing (from comedy talent to NFL team accounts to sports reporters to food creators), briefing, contracts, content approvals, and unified campaign reporting. End to end.

Explore Fully Managed
Strategist
Dedicated, in-house
Creators
Vetted & brand-safe
Payments
Escrow-backed
Reporting
Weekly + final wrap
Comedy●NFL●Food●Family●Sports●Lifestyle●Crafting●Comedy●NFL●Food●Family●Sports●Lifestyle●Crafting●
The Playbook

From single-niche placements to a 6-niche push.

CHALLENGE

A beverage brand competing for cultural relevance across niches.

Dr Pepper competes in a beverage category where single-niche creator deals leave half the brand's natural audience untouched. Comedy fans, sports fans, family viewers, food obsessives, and lifestyle audiences all drink soda, but each lives in a different content world. The challenge: run one integrated campaign that plants Dr Pepper natively in six different cultural pockets at once, with creator selections that actually fit each pocket rather than a generic catch-all script.

SOLUTION

14 macro-creators. 6 niches. 17 Reels.

Ainfluencer activated 14 macro-creators across 6 niches: comedy with Trey Kennedy (4M+ followers); NFL with the Chicago Bears official account; sports media with ESPN reporter Molly McGrath; food with Tabitha Blue (3 pieces), Lawrence Kim (AsianChowDown), and Morgan Chomps; family and parenting with Maya + Hunter, Madeline Lloyd (2 pieces), Survival of the SAHM, and Gabrielle Kelley; lifestyle and fashion with Philippine Boudes, ezra sosa, and daneeyelle; plus crochet creator maxine for the crafting community. 17 native Reels across six audience worlds.

RESULT

18M+ reach. 13% engagement. 17 Reels across 6 niches.

A 13% engagement rate, well above beverage-category paid social benchmarks. Native presence in six distinct cultural pockets, comedy, NFL game-day, sports media, food, family, and lifestyle, in a single campaign window. Library of 17 native creator Reels Dr Pepper can repurpose across paid social, retargeting, seasonal pushes, and retail co-marketing.

The Platform

Everything Dr Pepper didn't have to build.

Ainfluencer's Fully Managed Package wraps the entire creator workflow into one accountable team and one source of truth.

Niche-Matched Discovery

Audience-verified, brand-safety screened, performance benchmarked. We surface macro-creators who already convert in your category.

Escrow Payments

Funds released on approved deliverables. Creators ship faster. You never chase a refund.

Product Fulfillment at Scale

Send products directly to creators. We handle logistics, tracking, and follow-up.

Automated Tracking

Auto-generated UTMs, promo codes, and post-level engagement. See exactly which creators drive traffic and revenue.

Content Rights, Built In

Whitelisting and paid amplification rights are negotiated upfront. You own the content you pay for.

Dedicated Strategist

A real human runs your campaign. Brief, source, contract, approve, report. You stay focused on the product.

Why Macro

Why macro-creators were the right call for Dr Pepper.

For a beverage brand fighting for cultural relevance across niches, macro-creators (100K-6M+ followers) deliver the trust-plus-reach combination that single-niche micro deals can't match. Their feeds are already authoritative in their lane: comedy, sports, food, family. When Dr Pepper shows up natively in a Trey Kennedy bit or a Chicago Bears game-day post or a Tabitha Blue family moment, it reads as a real cultural choice rather than a generic ad placement. The result: native content that converts cultural relevance into top-of-mind preference at the cooler.

  • Polished video skills, no extra production cost
  • Built-in audiences in specific niches
  • Trust that paid ads can't buy
  • Scale that nano-creators can't match
13%
Engagement
18M+
Total reach
9
Creators
5
Niches

"Ainfluencer handed us 17 Reels that hit six different audience pockets in the same window: comedy, NFL, sports media, food, family, lifestyle. The reach was strong, but what really worked was that each piece felt native to its niche. Trey Kennedy fans got a Trey Kennedy bit. Bears fans got a Bears post. That's the trick we'd been missing."

Dr Pepper Marketing Team
Food & Beverage · Multi-Niche Macro-Creator Activation
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