A fashion brand fighting for sustained share of feed.
EGO competes in a fashion landscape where one-shot creator placements deliver a single spike of awareness and then fade. The brand wanted sustained share of feed, not just a launch-day burst. The challenge: build a multi-post creator wave where the same trusted faces would return with EGO pieces across multiple Reels, so the brand became a recurring fixture in their followers' feeds rather than a one-off mention.