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Case Studies→Icelandic Provisions
Featured Success StoryFood & DrinkMacro-Influencer Strategy

How Icelandic Provisions reached 5M+ feeds with 11 creators, including registered dietitians, food, and wellness.

Icelandic Provisions wanted creator content with built-in nutritional credibility, because skyr is a high-protein, traditionally-made yogurt that benefits from being recommended rather than advertised. Ainfluencer activated 11 creators across registered dietitians, food creators, and wellness experts, with anchor creator Chelsea Anderson returning for three pieces and Deepika for two. Notable partners: Catherine Perez (Plant-Based RD), Marissa Karp RD, and food creator Dan Pelosi (Grossy Pelosi). The result: 15 native Reels, a 15% engagement rate, and 5M+ combined reach.

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11 creators · 4 niches · 15 Reels · 5M+ combined reach
Campaign Performance

The numbers behind an 11-creator, RD-led Icelandic Provisions activation.

Every metric tracked inside Ainfluencer's dashboard, with creator-level and niche-level reporting.

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Total Creator Reach
5M+
Combined audience
Engagement Rate
15%
~8x fashion-cat. avg.
Creators Activated
11
Across 4 niches, RD-led
Pieces of Content
15
Reels across food, RD, wellness, lifestyle
Niches Covered
4
Food creators, registered dietitians, wellness, lifestyle
Avg. Followers / Creator
2 RDs
Credentialed dietitians on the activation
Content Format
Short-Form
Recipes, protein-led nutrition, breakfast moments
Lead Anchor
3 posts
From Chelsea Anderson; Deepika returned twice
Collaboration Type

Powered by the Fully Managed Package.

Icelandic Provisions focused on the brand story and product credibility. Ainfluencer's strategists handled creator sourcing across registered dietitians, food creators, wellness experts, and lifestyle, briefing, contracts, content approvals, and unified campaign reporting. End to end.

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Strategist
Dedicated, in-house
Creators
Vetted & brand-safe
Payments
Escrow-backed
Reporting
Weekly + final wrap
Skyr●Protein●Dietitian●Recipes●Wellness●Breakfast●Icelandic●Skyr●Protein●Dietitian●Recipes●Wellness●Breakfast●Icelandic●
The Playbook

From influencer reach to dietitian-backed credibility.

CHALLENGE

A premium skyr brand that earns trust through nutritional credibility, not louder ads.

Icelandic Provisions makes traditional skyr, a higher-protein, lower-sugar yogurt with deep cultural authenticity. The category challenge: yogurt is crowded with brands shouting health claims at consumers. What actually moves the needle is credibility, a registered dietitian recommending the product to her audience, a trusted food creator working it into a real recipe. Find creators whose authority and audience trust make every mention land harder than a traditional placement.

SOLUTION

11 creators. RDs on the activation. 15 Reels.

Ainfluencer activated 11 creators across 4 niches with built-in credibility: anchor food creator Chelsea Anderson (3 pieces) and food photographer Deepika (2 pieces); registered dietitians Catherine Perez (Plant-Based RD) and Marissa Karp RD; food creators Dan Pelosi (Grossy Pelosi), Grace Elkus, and Alex Hill; plus Shakayla Felice, Rachel (Healthy Happy), Jennifer Youngberg, and LA'TISHA. The brand's own showcase content rounds out the gallery at 15 pieces. Every Reel anchored in recipes, protein-led nutrition, or trusted product recommendation rather than a generic placement.

RESULT

5M+ reach. 15% engagement. 15 Reels. 2 RDs on the activation.

A 15% engagement rate, well above yogurt-category paid social benchmarks. Native presence in four distinct creator worlds, food creators, registered dietitians, wellness experts, and lifestyle, with credentialed credibility from two RDs. Library of 15 native creator Reels Icelandic Provisions can repurpose across paid social, retailer co-marketing, retargeting, and nutrition-led campaign extensions.

The Platform

Everything Icelandic Provisions didn't have to build.

Ainfluencer's Fully Managed Package wraps the entire creator workflow into one accountable team and one source of truth.

Niche-Matched Discovery

Audience-verified, brand-safety screened, performance benchmarked. We surface macro-creators who already convert in your category.

Escrow Payments

Funds released on approved deliverables. Creators ship faster. You never chase a refund.

Product Fulfillment at Scale

Send products directly to creators. We handle logistics, tracking, and follow-up.

Automated Tracking

Auto-generated UTMs, promo codes, and post-level engagement. See exactly which creators drive traffic and revenue.

Content Rights, Built In

Whitelisting and paid amplification rights are negotiated upfront. You own the content you pay for.

Dedicated Strategist

A real human runs your campaign. Brief, source, contract, approve, report. You stay focused on the product.

Why Macro

Why credibility was the whole story for Icelandic Provisions.

For a premium yogurt brand competing in a claims-heavy category, who you pick is more important than how many you pick. Registered dietitians carry credentialed authority that influencer marketing can't fake. Food creators with cookbook-author credibility deliver recipe ideas that audiences actually save and try. A skyr endorsed by a Plant-Based RD or worked into a Grossy Pelosi recipe lands as a real recommendation. The result: native content that doubles as nutritional credibility, with engagement that runs well above generic CPG placements.

  • Polished video skills, no extra production cost
  • Built-in audiences in specific niches
  • Trust that paid ads can't buy
  • Scale that nano-creators can't match
15%
Engagement
5M+
Total reach
9
Creators
5
Niches

"Ainfluencer handed us 15 Reels with built-in credibility, registered dietitians recommending the product, food creators working it into real recipes, wellness creators talking about why skyr is different. Every piece felt like a real recommendation. That credibility layer is the trick we'd been missing with generic placements."

Icelandic Provisions Marketing Team
Food & Drink · RD-Led Creator Activation
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