Ainfluencer
Featured Success StoryBeauty & CosmeticsMacro-Influencer Strategy

How Kaja Beauty reached 12M+ beauty feeds with 22 macro-creators.

Kaja Beauty wanted to amplify its K-Beauty makeup line across the U.S. beauty community without burning paid social budget. Ainfluencer activated 22 macro-creators across makeup artistry, K-beauty, lifestyle, and UGC niches, generating an 18% engagement rate and a wave of authentic, scroll-stopping demos.

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22 macro-creators activated · 12M+ combined reach
Campaign Performance

The numbers behind a viral-grade K-Beauty moment.

Every metric tracked inside Ainfluencer's dashboard, with creator-level reporting.

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Total Creator Reach
12M+
Combined audience
Engagement Rate
18%
~10x industry avg.
Creators Activated
22
Across 4 niches
Pieces of Content
22
Reels & product demos
Niches Covered
4
Makeup artistry, K-beauty, lifestyle, UGC
Avg. Followers / Creator
550K+
Macro + mid-tier beauty audiences
Content Format
Short-Form
Reels, GRWMs, swatches
Site Visits Driven
Hundreds
Direct + Sephora-driven
Collaboration Type

Powered by the Fully Managed Package.

Kaja Beauty focused on the creative. Ainfluencer's strategists handled creator sourcing, K-Beauty niche segmentation, briefing, contracts, content approvals, and reporting. End to end.

Explore Fully Managed
Strategist
Dedicated, in-house
Creators
Vetted & brand-safe
Payments
Escrow-backed
Reporting
Weekly + final wrap
K-BeautyMakeup ArtistryGRWMUGC CreatorsLifestyleMacro CreatorsShort-Form VideoK-BeautyMakeup ArtistryGRWMUGC CreatorsLifestyleMacro CreatorsShort-Form Video
The Playbook

From silent launch to scroll-stopping demos.

CHALLENGE

A K-Beauty challenger in a crowded Sephora aisle.

Kaja Beauty needed to break through in a noisy beauty market, reaching makeup artistry, K-beauty enthusiast, lifestyle, and UGC audiences with authentic content that earned attention instead of buying it.

SOLUTION

22 macro-creators. Hands-on, honest demos.

Ainfluencer matched Kaja Beauty with 22 macro- and mid-tier creators across beauty niches. Creators received Kaja products to test, swatch, and review on camera, then shared authentic Reels showing real application and finish.

RESULT

12M+ reach. 18% engagement.

An 18% engagement rate, roughly 10x beauty-industry paid social benchmarks. Direct traffic to kajabeauty.com plus Sephora-driven discovery. Measurable brand lift in the K-Beauty conversation.

The Platform

Everything Kaja Beauty didn't have to build.

Ainfluencer's Fully Managed Package wraps the entire creator workflow into one accountable team and one source of truth.

Niche-Matched Discovery

Audience-verified, brand-safety screened, performance benchmarked. We surface macro-creators who already convert in your category.

Escrow Payments

Funds released on approved deliverables. Creators ship faster. You never chase a refund.

Product Fulfillment at Scale

Send products directly to creators. We handle logistics, tracking, and follow-up.

Automated Tracking

Auto-generated UTMs, promo codes, and post-level engagement. See exactly which creators drive traffic and revenue.

Content Rights, Built In

Whitelisting and paid amplification rights are negotiated upfront. You own the content you pay for.

Dedicated Strategist

A real human runs your campaign. Brief, source, contract, approve, report. You stay focused on the product.

Why Macro

Why macro-creators were the right call for Kaja Beauty.

Macro-influencers (100K–1M followers) sit between celebrity reach and nano authenticity. In beauty, they own product trust, drive search and Sephora discovery, and produce polished short-form that converts.

  • Polished video skills, no extra production cost
  • Built-in audiences in specific niches
  • Trust that paid ads can't buy
  • Scale that nano-creators can't match
18%
Engagement
12M+
Total reach
22
Creators
4
Niches

"Ainfluencer didn't just deliver creators, they delivered a K-Beauty moment. Our products went from Sephora shelves to viral demo content, and the engagement numbers backed it up."

Kaja Beauty Marketing Team
Beauty & Cosmetics · Macro-Influencer Campaign
Your turn

Ready to launch your next category moment?

Tell us about your product. A senior strategist will walk you through Fully Managed pricing, creator availability in your niche, and projected reach for your category.

Trusted by Kaja Beauty and thousands of growing brands · No long-term contracts · Performance-backed