Ainfluencer
Case Studies→Nuuly
Featured Success StoryFashion Rental & SubscriptionMacro-Influencer Strategy

How Nuuly reached 12M+ feeds with 9 personal-style creators.

Nuuly wanted to scale a category-defining message: buying is normal, renting is Nuuly. Ainfluencer activated 9 macro-creators whose feeds are already personal-style diaries, generating a 16% engagement rate and 13 native Reels of wardrobe rotations, outfit-of-the-day reveals, and the rental subscription showing up in everyday life. The kind of content that turns Nuuly into something people talk about with their friends.

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9 macro-creators activated · 12M+ combined reach
Campaign Performance

The numbers behind a Nuuly category-expansion play.

Every metric tracked inside Ainfluencer's dashboard, with creator-level reporting.

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Total Creator Reach
12M+
Combined audience
Engagement Rate
16%
~8x fashion-cat. avg.
Creators Activated
9
Across 5 niches
Pieces of Content
13
Reels, OOTDs & wardrobe rotations
Niches Covered
5
Fashion, aesthetic, mom, beauty, NYC
Avg. Followers / Creator
900K+
Macro-tier fashion & lifestyle audiences
Content Format
Short-Form
Wardrobe rotations, OOTDs, hauls
Site Visits Driven
Hundreds
Direct + nuuly.com-driven
Collaboration Type

Powered by the Fully Managed Package.

Nuuly focused on the brand story and the category mission. Ainfluencer's strategists handled creator sourcing, multi-niche segmentation, briefing, contracts, content approvals, and reporting. End to end.

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Strategist
Dedicated, in-house
Creators
Vetted & brand-safe
Payments
Escrow-backed
Reporting
Weekly + final wrap
Fashion●OOTD●Rental●Wardrobe Rotation●Aesthetic●Mom Style●Circular Fashion●Fashion●OOTD●Rental●Wardrobe Rotation●Aesthetic●Mom Style●Circular Fashion●
The Playbook

From silent launch to scroll-stopping demos.

CHALLENGE

A category-defining brand teaching America to rent.

Nuuly launched inside URBN in 2019 and just delivered its first profitable year, with revenue surpassing $500M and active subscribers approaching 400,000. The real story: 70% of those subscribers have never rented from any platform before. Nuuly isn't fighting other rental brands, it's growing the category. The challenge: keep teaching America that renting is just another way to get dressed, in language as casual as the sentence creators use when a friend asks where their outfit's from.

SOLUTION

9 macro-creators. Wardrobes as content.

Ainfluencer matched Nuuly with 9 macro-creators whose feeds already function as personal-style diaries: anchor creator Meg DeAngelis (megandeangelis), NYC photographer-director Tiana (bytianamichele), sisters Sophia & Noelle (soellegirls), aesthetic lifestyle creator Abby Bible, mom-of-two Avery Adrien, beauty creator Brittney Jones, and others. Each shot Nuuly arrivals as natural wardrobe events, producing 13 native Reels of unboxings, outfit rotations, and the bag-as-it-arrives moments customers actually have.

RESULT

12M+ reach. 16% engagement.

A 16% engagement rate, roughly 8x fashion-category paid social benchmarks. Direct traffic to nuuly.com and measurable lift across rental-category search terms. Library of 13 native creator pieces Nuuly can repurpose across category-education campaigns, paid social, partner co-marketing, and email.

The Platform

Everything Nuuly didn't have to build.

Ainfluencer's Fully Managed Package wraps the entire creator workflow into one accountable team and one source of truth.

Niche-Matched Discovery

Audience-verified, brand-safety screened, performance benchmarked. We surface macro-creators who already convert in your category.

Escrow Payments

Funds released on approved deliverables. Creators ship faster. You never chase a refund.

Product Fulfillment at Scale

Send products directly to creators. We handle logistics, tracking, and follow-up.

Automated Tracking

Auto-generated UTMs, promo codes, and post-level engagement. See exactly which creators drive traffic and revenue.

Content Rights, Built In

Whitelisting and paid amplification rights are negotiated upfront. You own the content you pay for.

Dedicated Strategist

A real human runs your campaign. Brief, source, contract, approve, report. You stay focused on the product.

Why Macro

Why macro-creators were the right call for Nuuly.

For a category-expanding rental brand like Nuuly, macro-creators (100K-6M+ followers) are the sweet spot. Their feeds are already personal-style diaries, the exact context where wardrobe rotation reads as a lifestyle choice rather than a paid placement. Their audiences trust their style picks the way friends trust each other's recommendations. The result: native content that converts category curiosity into subscription sign-ups.

  • Polished video skills, no extra production cost
  • Built-in audiences in specific niches
  • Trust that paid ads can't buy
  • Scale that nano-creators can't match
16%
Engagement
12M+
Total reach
9
Creators
5
Niches

"Ainfluencer didn't just hand us a creator list, they handed us 13 wardrobe rotations from creators our customers already follow. Our bag showed up in real entryways and our clothes in real outfit posts, and the engagement told us the category-expansion message is landing."

Nuuly Marketing Team
Fashion Rental · Macro-Creator Category Campaign
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