Oakley wanted to show what Be Who You Are looks like in the wild, from cricket pitches and NFL fields to gaming chairs and city streets. Ainfluencer activated 11 partners spanning global sport icons, elite athletes, esports creators, and lifestyle macros, anchored by Virat Kohli and Diana Flores, producing a 12% engagement rate and 75M+ in combined reach.
Every metric tracked inside Ainfluencer's dashboard, with creator-level reporting.
Oakley focused on the product story. Ainfluencer's strategists handled creator sourcing, athlete coordination, multi-niche segmentation, briefing, contracts, content approvals, and reporting. End to end.
Every post created, approved, and tracked inside Ainfluencer. Oakley owned the relationships, the data, and the rights.
Oakley has anchored elite sport for 50 years, with 850+ patents and PRIZM lens tech. The challenge: extend that performance halo into newer cultural moments, like cricket, flag football, esports, and global lifestyle, without losing the brand's competitive edge.
Ainfluencer coordinated 11 partners around Oakley's brand pillars: global sport icons like Virat Kohli, breakout athletes like flag football star Diana Flores and elite marathoner Emily Sisson, esports voices, regional brand amplification through Oakley Brasil, and lifestyle macros. Each piece shot in-context, on-field, on-stream, or on the road.
A 12% engagement rate, roughly 7x sport-category paid social benchmarks. Anchored by celebrity sport audiences and amplified by niche credibility. Content Oakley can repurpose across product pages, paid social, regional campaigns, and retail partner co-marketing.
Ainfluencer's Fully Managed Package wraps the entire creator workflow into one accountable team and one source of truth.
Audience-verified, brand-safety screened, performance benchmarked. We surface macro-creators who already convert in your category.
Funds released on approved deliverables. Creators ship faster. You never chase a refund.
Send products directly to creators. We handle logistics, tracking, and follow-up.
Auto-generated UTMs, promo codes, and post-level engagement. See exactly which creators drive traffic and revenue.
Whitelisting and paid amplification rights are negotiated upfront. You own the content you pay for.
A real human runs your campaign. Brief, source, contract, approve, report. You stay focused on the product.
For a heritage performance brand like Oakley, macro-creators and global athletes pair celebrity-scale reach with sport-specific credibility. The mix delivers the product proof, cultural cachet, and audience scale required to move both performance buyers and lifestyle consumers.
"Ainfluencer didn't just coordinate creators, they coordinated a Be Who You Are moment across every sport we care about. Our eyewear showed up in cricket pitches, NFL fields, and gaming chairs, and the engagement backed it up."
Tell us about your product. A senior strategist will walk you through Fully Managed pricing, creator availability in your niche, and projected reach for your category.
Trusted by Oakley and thousands of growing brands · No long-term contracts · Performance-backed
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