A German sports nutrition retailer that needs IFBB and national fitness creator credibility across multiple European and Asian markets.
SCITEC PRO is the German online retail destination for SCITEC sports nutrition, one of Europe's established supplement brands. The category challenge: sports nutrition is a credentialed-trust market. Athletes buy what other athletes use, especially competing IFBB pros and serious training creators. National markets reinforce this, a German shopper trusts a German-speaking athlete differently than an English-only voice, and the same applies in Poland, Hungary, Sweden, and beyond. Generic global lifestyle content underperforms compared to targeted national fitness creators. The challenge: run a single campaign that activates IFBB credibility, lifestyle training volume, and national-language fitness creators across multiple markets in parallel.