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Case Studies→White Castle
Featured Success StoryFood & BeverageMacro-Influencer Strategy

How White Castle reached 10M+ feeds with 15 creators across food, family, and regional America.

White Castle wanted creator content that felt as American-Midwestern as the sliders themselves, real-life kitchen moments, regional location tags, family hangouts, late-night cravings. Ainfluencer activated 15 creators across food, lifestyle, family, regional Americana, and comedy, with repeat anchors Brandon Baker and Mitchell Bienvenue returning for second pieces. The result: 17 native Reels, a 15% engagement rate, and 10M+ combined reach with creators spread from Columbus to Michigan to Arizona to NYC.

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15 creators · 5 niches · 17 Reels · 10M+ combined reach
Campaign Performance

The numbers behind a 15-creator, 5-niche White Castle activation.

Every metric tracked inside Ainfluencer's dashboard, with creator-level and regional reporting.

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Total Creator Reach
10M+
Combined audience
Engagement Rate
15%
~8x fashion-cat. avg.
Creators Activated
15
Across 5 niches, multi-region
Pieces of Content
17
Reels across food, lifestyle, family, regional
Niches Covered
5
Food, lifestyle, family, regional Americana, comedy
Avg. Followers / Creator
5+
US regions reached (OH, MI, AZ, NY, more)
Content Format
Short-Form
Slider moments, family meals, late-night cravings
Repeat Anchors
2
Brandon Baker & Mitchell Bienvenue, 2 posts each
Collaboration Type

Powered by the Fully Managed Package.

White Castle focused on the brand story and product hero moments. Ainfluencer's strategists handled creator sourcing across food, lifestyle, family, and regional creators, briefing, contracts, content approvals, and unified campaign reporting. End to end.

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Strategist
Dedicated, in-house
Creators
Vetted & brand-safe
Payments
Escrow-backed
Reporting
Weekly + final wrap
Sliders●Food●Family●Late-Night●Midwest●Comfort●Americana●Sliders●Food●Family●Late-Night●Midwest●Comfort●Americana●
The Playbook

From generic celebrity placements to real American Reels.

CHALLENGE

An iconic slider chain that needs to feel local in every market it serves.

White Castle is a hometown brand for millions of Americans, with category-leading loyalty in Ohio, Michigan, Illinois, New York, and the Midwest more broadly. The challenge: generic national creator placements feel imported. The slider hits differently when it shows up in a real Columbus kitchen, a Michigan road-trip stop, an Arizona mom's family moment, or a NYC late-night craving. Find creators whose feeds already feel like the brand's actual customer base.

SOLUTION

15 creators. 5 niches. Regionally grounded. 17 Reels.

Ainfluencer activated 15 creators across 5 niches and multiple US regions: food creators Brandon Baker (2 pieces) and Daniela Mora; Columbus-Ohio regional creator Mitchell Bienvenue (2 pieces); Arizona mom and lifestyle blogger Anika Leyba Castillo; Michigan local That Michigan Guy (Ryan Redoute); NYC creator Annmarie Katherine; family creator Candi (Girl Mom); plus comedy and lifestyle creators VIC, Kwame Appiah, Jennah Martinez, Rheanna, James Alvarez, Manny Moon, Riley Simmons, and Chris C Mathew. 17 native Reels spanning kitchen moments, regional callouts, family meals, and late-night cravings.

RESULT

10M+ reach. 15% engagement. 17 Reels. 5+ US regions represented.

A 15% engagement rate, well above QSR-category paid social benchmarks. Native presence in five distinct creator worlds, food, lifestyle, family, regional Americana, and comedy, with creators spread across at least five US regions. Library of 17 native creator Reels White Castle can repurpose across paid social, regional retargeting, local-market activations, and co-marketing with delivery partners.

The Platform

Everything White Castle didn't have to build.

Ainfluencer's Fully Managed Package wraps the entire creator workflow into one accountable team and one source of truth.

Niche-Matched Discovery

Audience-verified, brand-safety screened, performance benchmarked. We surface macro-creators who already convert in your category.

Escrow Payments

Funds released on approved deliverables. Creators ship faster. You never chase a refund.

Product Fulfillment at Scale

Send products directly to creators. We handle logistics, tracking, and follow-up.

Automated Tracking

Auto-generated UTMs, promo codes, and post-level engagement. See exactly which creators drive traffic and revenue.

Content Rights, Built In

Whitelisting and paid amplification rights are negotiated upfront. You own the content you pay for.

Dedicated Strategist

A real human runs your campaign. Brief, source, contract, approve, report. You stay focused on the product.

Why Macro

Why creator selection was the whole story for White Castle.

For a brand as regionally rooted as White Castle, who you pick is more important than how many you pick. Creators whose feeds already feel like Columbus, Michigan, Arizona, or NYC carry built-in geographic credibility that imported national talent can't fake. A slider in a real Columbus kitchen reads as a real Columbus craving. The result: native content that doubles as regional brand reinforcement, with engagement that runs well above generic QSR placements.

  • Polished video skills, no extra production cost
  • Built-in audiences in specific niches
  • Trust that paid ads can't buy
  • Scale that nano-creators can't match
15%
Engagement
10M+
Total reach
9
Creators
5
Niches

"Ainfluencer handed us 17 Reels from creators whose feeds already felt like our actual customers, Columbus regulars, Michigan road-trippers, Arizona moms, NYC late-nighters. Every piece felt local to its city. That regional fit is the trick we'd been missing with bigger generic placements."

White Castle Marketing Team
Food & Beverage · Multi-Region Creator Activation
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