Zenni wanted to reframe affordable prescription eyewear as everyday self-expression, the way their customers already wear it. Ainfluencer activated 13 macro-creators across fashion, lifestyle, reality TV, tech, and aesthetic niches, generating a 15% engagement rate and 16 cinematic Reels that show Zenni frames in real wardrobes, real desks, real days.
Every metric tracked inside Ainfluencer's dashboard, with creator-level reporting.
Zenni focused on the product story and the frames. Ainfluencer's strategists handled creator sourcing, multi-niche segmentation, briefing, contracts, content approvals, and reporting. End to end.
Every post created, approved, and tracked inside Ainfluencer. Zenni owned the relationships, the data, and the rights.
Zenni pioneered online prescription eyewear in 2003 and has sold over 50 million frames. The challenge: shift the conversation from price-leader to self-expression brand, showing that Zenni frames belong in fashion-forward wardrobes, on-camera desks, and aesthetic feeds, not just budget conversations.
Ainfluencer matched Zenni with 13 macro-creators across Zenni's core fashion-lifestyle audience: NYC fashion writer Caroline Vazzana, reality TV personalities Susie Evans and Sean Stewart, Pinterest aesthetic creator Charlotte, tech professional Caitlin Sarian, and a roster of lifestyle macros. Each shot Zenni frames in their real environment, producing 16 native Reels of GRWMs, OOTDs, and everyday style demos.
A 15% engagement rate, roughly 8x fashion-category paid social benchmarks. Direct traffic to zennioptical.com and measurable lift across frame search terms. Library of native creator content Zenni can repurpose across product pages, paid social, and email.
Ainfluencer's Fully Managed Package wraps the entire creator workflow into one accountable team and one source of truth.
Audience-verified, brand-safety screened, performance benchmarked. We surface macro-creators who already convert in your category.
Funds released on approved deliverables. Creators ship faster. You never chase a refund.
Send products directly to creators. We handle logistics, tracking, and follow-up.
Auto-generated UTMs, promo codes, and post-level engagement. See exactly which creators drive traffic and revenue.
Whitelisting and paid amplification rights are negotiated upfront. You own the content you pay for.
A real human runs your campaign. Brief, source, contract, approve, report. You stay focused on the product.
For a DTC fashion-eyewear brand like Zenni, macro-creators (100K–1M followers) are the sweet spot. They have wardrobe credibility, on-camera polish, and audience trust, plus engagement rates that outperform celebrity tiers. The result: native content that drives both consideration and conversion.
"Ainfluencer didn't just hand us a creator list, they handed us 16 wardrobe diaries. Our frames showed up on real desks, in real outfits, on real days, and the engagement backed it up."
Tell us about your product. A senior strategist will walk you through Fully Managed pricing, creator availability in your niche, and projected reach for your category.
Trusted by Zenni and thousands of growing brands · No long-term contracts · Performance-backed
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