ِِDiel Friends Case Study
Diel Friends is a brand offering makeup products for kids and moms. Here’s how Diel Friends used Ainfluencer to collaborate with influencers in their niche.
How Ainfluencer Helped Inkling Scents Partner with Influencers to Increase Sales
Inkling Scents is a Micro-sized company that offers luxurious, elegant oil perfumes made with clean, pure ingredients, including some from their on-site organic garden. Their cruelty-free products have been featured in top publications like Forbes, Women’s Health, and InStyle.
7
Creator Partnerships
233k
Creator Followings
7
Pieces of Content
Industry
Perfume
Company Size
Micro
Plan
Influencer Partnership
Strategy
Micro-Influencer Marketing
Solutions Used
Connect
Collaborate
Challenge
Inkling Scents wished to promote its fall perfumes for its holiday sales. Also, the brand wished to increase engagement and reach a wider audience on social media platforms like Instagram, TikTok, and Facebook.
Solution
To achieve its goals, Inkling Scents chose Ainfluencer to carry out its influencer marketing campaign. Using Ainfluecer, the brand found US-based micro and nano influencers who shared sponsored and unboxing videos on their accounts showcasing Inkling Scents’ clean perfume products. Each Ainfluecer used the brand’s desired hashtags as well as a link to their website. Each creator used a discount code for their followers too.
Result
Inkling Scents' influencer marketing campaign helped the brand reach to a wider audience.
The sponsored posts creators shared helped the brand introduce its fall perfume and increase sales.
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