Last Updated: September 9th, 2024
What is Promoty?
In 2017, Promoty was founded by Aleks Koha and Leonardo Romanello as an influencer management tool that connects brands to influencers. Leks Koha, the current CEO, holds a master’s degree in computer science from Tallinn University of Technology. Before Promoty, he founded TitanGrid, a cyber security platform that operated from 2014 to 2019.
Promoty is headquartered in Tallinn, Harjumaa, Estonia, with 5 main investors and 11-50 employees. Till today, the platform has helped over 10,000 brands and agencies worldwide to run influencer-based campaigns. However, to ensure that the platform is working the same way as it claims, it’s essential to check Promoty reviews, features, and pricing.
Promoty Review: Pricing & Features + Best Alternative
In this comprehensive Promoty review, we’ll delve into different aspects of this platform, go over its features and pricing, and hear about real users’ experiences with it. In the end, we’ll introduce you to the best alternative that will blow your mind!
Promoty Features
One of the main aspects you need to consider when choosing the right influencer marketing platform for your business is its features. The perfect influencer marketing tool should be reliable, have an extensive database, and meet all your needs so that you don’t have to turn to another third-party app.
So, does Promoty include all these features? Let’s see.
#1 Influencer Discovery
Promoty claims to have a database of over 250 million influencers from YouTube, TikTok and Instagram. Brands can search for influencers using filters such as age, follower count, location, interests, engagement metrics, etc.
On each creator’s profile, you can view detailed analytics about their audience and account performance. By downloading these reports in a PDF file, you can share it with other team members.
#2 Influencer Management
As a CRM tool, Promoty offers an influencer management service. By using it, brands and agencies can create boards, add labels and notes, attach contracts and files, and chat with influencers through an in-app chat box or email. You can add your founded influencers to your CRM board with a click and organize your boards.
In addition to that, Promoty provides a campaign management feature that allows brands to take control of their campaigns and keep track of their progress.
#3 Analytics
Brands can access reports on influencers about their engagement rate, audience demographics, follower credibility, etc. Brands can also track their ROI so that they know whether their efforts are paying off.
As you can see, the features of this platform are relatively limited for brands, and there are far better options with more features and less costs. But we’ll get to that later!
For now, let’s see how much Promoty costs for brands and influencers.
Promoty Pricing
Just like most influencer marketing platforms, Promoty is free for influencers to sign up and apply for campaigns. But that’s not the case for brands.Even though they offer a demo, there are no free plans for brands and agencies. Let’s check Promoty pricing and packages together:
- Basic: $87.08/mo – Using this plan, you can search and discover 100 influencer profiles and add up to 100 influencers to your CRM boards. Monitor 10 influencers.
- Professional: $181.50/mo – Using this plan, you can search and discover 150 influencer profiles and add up to 150 influencers to your CRM boards. Monitor 25 influencers and download influencer reports in PDF files.
- Expert: $272.25/mo – Using this plan, you can search and discover 300 influencer profiles and add up to 300 influencers to your CRM boards. Monitor 50 influencers and download influencer reports in PDF files.
- Enterprise: $990/mo – Using this plan, you can search and discover 1000 influencer profiles and add up to 1000 influencers to your CRM boards. Monitor 150 influencers and download influencer reports in PDF files.
As you can see, the number of influencer discovery searches on each plan is limited. But you can use the pay-as-you-go option and search for more profiles on each plan which costs $1 per influencer profile in addition to the above packages.
As you can see, the cost of service can increase as you search for more influencers to find your best match. As an alternative, you can consider using Ainfluencer for free unlimited influencer search and discovery. This influencer marketing tool provides a database of more than 2M active influencers across Instagram and TikTok.
You can use more than 20 filtering criteria, such as age, gender, location, follower count, engagement rate, and more, to find creators in your niche. This platform is completely free, and you can perform unlimited searches and view each creator’s performance.
Promoty Review: What Do Customers Say?
If you have any doubts about whether to use Promoty for your influencer marketing campaigns, here are some reviews left by real users who have used Promoty themselves.
As you can see, this unsatisfied user states that they had a hard time trying to figure out how this platform works. This issue arises from poor UX design and the absence of comprehensive guides.
Here’s another review left on the Play Store website:
According to this review, Promoty asks users to mention a code in their stories in order to give them access to the app. Aside from being troublesome, it can lead to potential viruses and threats.
Update 2024: Currently, Promoty app has been removed from Google Play, which is a huge drawback for this platform. Not having a reliable app for users is an obstacle between businesses and influencers.
Considering that Promoty started in 2017, there aren’t many reviews about this platform on reliable websites, which can be a huge red flag. So, make sure to consider these details when choosing this tool.
Now, as promised, we’re gonna introduce you to the best Promoty alternative with various features and zero costs!
Promoty Pros And Cons
Now that you know everything about Promoty and its features, let’s sum up the benefits and drawbacks of this tool.
Pros
- Free signup for influencers
- User-friendly interface
Cons
- No free plan or free trial
- High pricing
The Best Promoty Alternative: Ainfluencer
While Promoty provides a massive database of YouTube, Instagram, and TikTok creators, the cost of service can be high for many brands. The number of influencer searches on each plan is limited, forcing you to buy more. But what if we tell you there is an alternative that provides the same features but for free?
Ainfluencer is a free and end-to-end influencer marketing platform that provides a database of over 2M active creators across Instagram and TikTok. Using an AI-powered search engine and more than 20 advanced filters, you can discover influencers that fit your business needs in a few minutes.
Next, you can view each influencer’s profile on Ainfluencer to check their latest account insights, past collaborations, engagement metrics, influencer score, etc. Using the in-app messaging feature; you can chat with influencers, invite them to your campaign, ask for data you need, and talk about the collaboration cost.
As a brand, you won’t face any limitations when using influencer discovery, campaign creation, or management tools. You can create and manage as many campaigns as you need and invite unlimited influencers to join your campaign. So, if you are looking for a safe and free tool to run influencer marketing campaigns, give Ainfluencer a try now!
| Features | Promoty | Ainfluencer |
|---|---|---|
| Database of Influencers | 7M | +2M |
| Filtering | Keyword filtering | AI-powered search engine/
More than 20 filters |
| Pricing Options | $87-$990 | Free |
| Influencer Search | ✅ | ✅ |
| Platforms | Instagram, TikTok, YouTube | Instagram & TikTok |
| Number of Invitation | Limited | Unlimited |
| Number of Campaigns | Limited | Unlimited |
| Campaign Management | ✅ | ✅ |
| Detailed Insights | ✅ | ✅ |
Other Promoty Alternatives
Are you looking for other Promoty alternatives to try? Here are some of the available options.
1. Afluencer
If you are looking for affordable Promoty alternatives to discover Instagram and TikTok influencers, Afluencer is an available choice. Using this tool, you can create campaigns, invite influencer partners, and analyze the results in one dashboard. Their packages cost $49 to $199 per month.
Read Afluencer Review.
2. CreatorIQ
If you like to connect with YouTube, Pinterest, and Facebook creators as well as Instagram and TikTok influencers, CreatorIQ can help you. This Promoty alternative provides a database of over 22M influencers across different channels to search and work for. To know about their pricing, you need to request a demo through their website.
Read CreatorIQ Reviews.
3. Inbeat
Are you looking for a tool that provides influencers’ contact information? Inbeat is one of the Promoty alternatives that can help you. Using this tool, you can search for influencers and find their email addresses and contact information. Their packages cost from $200 to $1000 per month.
Read Inbeat Reviews.
Conclusion
While Promoty provides a safe interface that connects brands and influencers, there cost of service can be high for many brands. There are also no free trials or even customer reviews to find out how this platform is working. If you are looking for an alternative to manage your campaigns and connect with the best Instagram and TikTok creators, you can consider using Ainfluencer.
Using this free tool, you can search for influencers without any limits, invite them to your campaigns, and manage your relationships. The best part is it’s completely free.
FAQs
An influencer marketing software allows brands and influencers to connect and collaborate. Using this software, brands can find influencers in their niche, contact them, form partnerships, and manage their campaigns.
Influencers can also use influencer marketing platforms to create content that resonates with their audience and make money doing what they love.
To find influencers to collaborate with for free, brands can use a free influencer marketing platform. One of the best free tools is Ainfluencer. Using this platform, brands and agencies can find their target influencers by searching through a vast database of micro and macro influencers.
Users can apply various filters offered by Ainfluencer to find the perfect influencers in their niche in no time, without spending a penny.
If you sign up as an influencer, you can create your account for free. But for brands, there are no free trials and plans to use. Their packaging can cost from $87 to $990 per month.
If Promoty’s cost of service is high for you but you like the features, Influencer provides the same ones plus more tools for free. With Ainfluencer, you can discover Instagram and TikTok influencers using an AI-powered search tool and lots of advanced filters, check their latest insights, invite them to your campaigns, and monitor the results.