Last Updated: March 29th, 2025
What Is Scrunch?
In 2015, Danielle Lewis founded Scrunch, a data-driven influencer marketing platform that effectively connects brands and agencies with creators across various channels. With a background in fashion design and blogging, Danielle launched her own fashion blog a decade ago while simultaneously building a career in enterprise sales for Australia’s largest telecommunications company. In this Scrunch review, we’ll be looking into the platform’s features, pricing, and the top Scrunch alternatives in the business.
Additionally, Danielle is the founder of SPARK, a platform offering sales courses and coaching for founders. In 2019 she was awarded EY Entrepreneur of the Year. As an influencer marketplace, Scrunch offers a database of 20 million influencers across Instagram, TikTok, FaceBook, Twitter, and YouTube.
Scrunch is also headquartered in New York and their estimated annual revenue is currently $2.2M per year.
But to decide whether it’s worth a try or not, we need to check Scrunch reviews and features. heck Scrunch reviews and features. If the platform isn’t to your liking, you can also take a look into the best Scrunch alternatives as well.
Scrunch Review: Features & Pricing + Best Alternative
Are you thinking about using Scrunch to collaborate with social media influencers? We’re going to dive into the details of this platform, including the pros and cons, and everything that comes with it. We’ll also introduce you to the best Scrunch alternative and let you decide for yourself.
So, let’s delve into it.
Scrunch Features
This platform has the claims of a full-fledged influencer marketing platform, however many users report that it is mainly an influencer discovery tool. Scrunch provides some simple features to only discover creators that match their targeting criteria.
The platform faces many issues such as no tools to contact these creators inside the app, streamline campaigns, and track performance. That being said, let’s see what it offers:
1. Influencer search
Scrunch offers a database of 20 million influencers from various social media platforms, including Instagram, YouTube, Twitter, TikTok, and Facebook. Brands can search through these influencers using different filters, such as location, follower count, engagement rate, and more. However, according to various reports, the search results are not always accurate or easy to sift through. We will elaborate further in our Scrunch review.
2. Influencer lists
Users can create their own personal lists and add their target influencers to them. You can share the list with your team members and add notes about individual creators. This can help you have better synergy with your team.
These lists make sure your approved creators are always neatly catagorized and easily accessible. They also help with the overall quality of work in across your team, regardless of the number of members.
3. Campaign Analytics
While you can’t set up campaigns on Scrunch, you can track the impressions of your social media campaigns on this platform. Just enter your campaign live links to the campaign analytics tool and monitor your growth.
This tool includes graphs and detailed analytics that are made live. This means that as soon as any progress is made, you can make changes without waiting for the results.
4. Automatic alerts
With this feature, brands will get notified every time an influencer that matches their interests joins the platform. The exact algorithm used to determine interest is unclear as the feature is not explained particularly well.
5. Estimated Pricing
Scrunch can also help provide a cost-per-post estimate for each influencer. This educated guess is based on previously gathered data. The accuracy of this guess is not provided.
Now, let’s see how much it costs to be able to use these features.
Scrunch Pricing
As a subscription-based platform, Scrunch offers a 7-day free trial for users who want to test it out. However, there are no free plans, and to access all the features, users need to purchase the Scrunch365 membership, which costs $49/month.
Brands should know that Scrunch is not a free influencer marketing platform, and if you want a solution that offers comprehensive features with zero costs, it’s not your best option. Alternatively, you can opt for a platform such as Ainfluencer, which is 100% free and filled with unique features.
If you are looking for a free influencer marketing platform with a large database of influencers, which allows you to contact as many influencers as you like, Ainfluencer will be the perfect option.
You can easily join Ainfluencer for free, create as many campaigns as you like, and find relevant influencers for collaboration, all with zero charge.
Give Ainfluencer a try now.
Now, let’s see what real users have to say about their experience with Scrunch on reputable platforms such as G2.
Scrunch Review: What Do Customers Say? Scrunch
Unfortunately there are not many Scrunch reviews from their customers since the platform is not submitted on reviewing platforms.
- On G2, Scrunch has a 3.5 rating score among 11 reviews and that’s the only place we can see what their customers say.
- there are many reports that show users are not getting their desired results with Scrunch’s influencer discovery feature. These users state that Scrunch’s algorithm is bugged, and the results don’t match the criteria they’re looking for.
Aside from that, influencers also didn’t have a pleasant experience with this platform. Take a look for yourself:
So, whether you’re an influencer or a brand wondering whether to sign up for this tool, make sure to consider these downsides before making any decisions. And that’s not all.
Here’s another review that highlights users’ difficulties in obtaining refunds, which can be a significant disadvantage, especially for larger deposit amounts.
Now that you’re familiar with every aspect of Scrunch, let us introduce you to the best free and highly effective influencer marketing platform—an all-in-one solution for all your influencer marketing strategies.
Scrunch Pros and Cons
Pros
- Reasonable pricing
- Influencer alerts
- 7 day free trial
Cons
- Limited targeting criteria,
- No in-app communication,
- Lack of campaign creation tools,
- Bugs and glitches,
- Limited features,
- Lack of campaign creation tool,
- Lots of low quality creators
Ainfluencer: Best Scrunch Alternative
If you’re a brand seeking a cost-effective way to enhance your online presence, or an influencer in search of the ideal platform to connect with brands that appreciate your creativity and influence, we’ve got the perfect tool for you!
Ainfluencer is here to revolutionize the influencer marketing landscape, and the best part is that it’s entirely free for both brands and influencers.
At Ainfluencer, we believe in streamlining the influencer marketing process, making it hassle-free for everyone involved. For brands who want to maximize their budget, Ainfluencer is the answer. Say goodbye to platform fees and hello to unlimited, lifelong access to our powerful marketplace.
One of the main values that sets Ainfluencer apart is our commitment to free and unlimited usage. Yes, you heard that right – forever! No hidden costs, and no surprises down the road. This is a game-changer for many brands and businesses, offering you the opportunity to connect with influencers without any fees.
Ainfluencer seamlessly matches your products and services with thousands of influencers on Instagram and TikTok. With transparency, direct communication, a user-friendly DIY approach, an escrow system, ratings and reviews, and comprehensive insights on influencers, Ainfluencer provides you with unparalleled value.
Here are some of the key Ainfluencer features:
- Streamlined influencer discovery with creators coming to you,
- Built-in chat feature for easier communication,
- Easy integration,
- Safe payments with the Escrow system,
- Full platform transparency,
- No hidden costs,
- Global support,
- AI-algorithm for easier searching.
This platform is made to be tailored to the needs of everyone, ranging from small businesses and Shopify merchants to enterprises. This is due to Ainfluencer’s remarkable flexibility.
So why wait? Sign up on Ainfluencer today and start maximizing your revenue without any costs!
| Features | Scrunch | Ainfluencer |
|---|---|---|
| Database of Influencers | 7M | +2M |
| Filtering | Keyword filtering | AI-powered search engine/
More than 20 filters |
| Pricing Options | $49/mo | Free |
| Influencer Search | ✅ | ✅ |
| Platforms | Instagram,TikTok, YouTube, Facebook & Twitter | Instagram & TikTok |
| Number of Invitations | N/A | Unlimited |
| Number of Campaigns | N/A | Unlimited |
| In-app Messaging | ❌ | ✅ |
| Campaign Management | ✅ | ✅ |
| Detailed Insights | ✅ | ✅ |
Other Scrunch Alternatives
1. Inbeat
If you only like to search for creators in your niche and you don’t require additional features to communicate with them within the app or access their engagement metrics, Inbeat is one of the Scrunch alternatives to use.
Let’s take a quick look into this platform’s most important features, and how it can help your business grow:
- Influencer search engine,
- Automatic similar influencer search,
- Bulk contact export,
- Fake follower checker,
- Engagement calculator.
The last two of the mentioned features are part of the Inbeat toolkit. This kit is a set of tools that don’t exactly qualify as a feature, but can still be helpful. This Scrunch alternative’s toolset includes a price calculator, CTR, CPA, and CPM calculators, and TikTok engagement rate calculator.
On Inbeat, you can find thousands of high-quality Instagram and TikTok influencers, ensuring that they possess genuine and organic followers. If you want to learn more about this platform, you can check out our Inbeat review.
2. Linqia
Many influencer marketing tools offer in-app messaging feature to easily contact creators and invite them to your campaigns and Linqia is one of them. As one of the Scrunch alternatives, Linqia offers campaign creation tools and advanced ROI tracking and additional features such as:
- Content Creation: This platform collaborates with creators to share their content creation expertise, making them partners in creation.
- Creator discovery: Linqia helps you find the right creators for your business.
- Paid media: The platform can funnel your content into the right paid media channels to ensure results.
- Tracking and measurement: You can track your performance and get clear numbers for most measurables.
- Insights and campaign management.
Linqia is a less-known but well-loved platform among users. However, it can be way over budget for many users. We always take affordability into consideration in these articles and our Scrunch review is no different. That’s why it needs to be mentioned that Linqia can cost anywhere between $200/month, to more than $1000.
Read Linqia reviews.
3. Brandwatch
If you like to search among a vast network of creators, Brandwatch provides a database of more than 30M influencers across Instagram, TikTok, YouTube, and LinkedIn.
Let’s take a quick look into the top Brandwatch features:
- Consumer intelligence,
- Social media management,
- Influencer marketing,
- Media insights,
- Influencer directory management,
- Success manager.
Brandwatch is a full-fledged digital marketing manager, with services ranging from influencer marketing to social media management. However, this platform’s pricing is not available online. To read more about Brandwatch, check out this review.
Read Brandwatch Reviews.
Conclusion
Scrunch is an influencer marketing platform that offers a range of features such as influencer discovery, campaign management, and analytics. However, there are several drawbacks to consider.
The influencer search functionality is reported to be inaccurate and challenging to sift through. Furthermore, Scrunch is not a free platform, and users must purchase a Scrunch365 membership, which may not be the most cost-effective solution.
For those seeking a free and highly effective alternative to Scrunch, Ainfluencer emerges as a compelling option. Ainfluencer offers an all-in-one solution for influencer marketing strategies, and the best part is that it’s entirely free for both brands and influencers.
FAQs
Scrunch does not offer a free plan. To access all of its features, users need to purchase the Scrunch365 membership, which is priced at $39 USD per month. However, Scrunch does provide a 7-day free trial for users who want to test out the platform.
No, Scrunch does not provide an in-app chat feature for brands and agencies to directly contact influencers. The sole option available is to reach out to influencers via email, which may be inconvenient and could result in your message going unnoticed.
Danielle Lewis is the CEO and co-founder of Scrunch who launched this platform in 2016. She is also the founder of SPARK, a platform that provides sales courses and coaching for founders.
While Scrunch provides a database of more than 7M social media influencers for only $49 per month, it’s not the best option. The platform lacks some basic features such as campaign creation, in app messaging, and influencer insights. Also, there are lots of inactive influencers with low engagement rates.
Ainfluencer is the best Scrunch alternative that provides everything you need to run safe and effective collaborations for free. On Ainfluencer, you can check the creators’ latest insights, past collaborations, and engagement metrics to ensure they have real and organic audience.
