Last Updated: November 12th, 2023


Scrunch is an influencer marketplace that offers features such as campaign management, influencer search, automated alerts, and more. Its goal is to connect brands and agencies with influencers who match their interests. scrunch was founded in 2015, and has a database of over 20 million influencers from different social media platforms. According to real users’ reviews, the functionality of Scrunch’s influencer discovery feature is questionable, as many users reported that the results of their search don’t match their criteria. Other than that, the only way to contact influencers is through email, and there are no in-app solutions available. Aside from that, Scrunch doesn’t offer a free plan, and their membership can be expensive, especially for smaller businesses.

Scrunch overview

Scrunch Review 2023: Features & Pricing + Best Alternative

Scrunch is an influencer marketing platform founded in 2015 with the goal of helping brands connect with influencers and creators to promote their business and grow their reach and revenue. 

As an influencer marketplace, Scrunch offers a database of 20 million influencers across Instagram, TikTok, FaceBook, Twitter, and YouTube. Users can also make their own influencers lists and manage their marketing campaigns. So, should brands and influencers use Scrunch? The short answer is: probably not.

In this article, we’re going to dive into the details of this platform, its features and pricing, and the disadvantages that come with it. We’ll also introduce you to the best Scrunch alternative and let you decide for yourself. 

So, let’s delve into it.


Scrunch Features

Almost every influencer marketing platform offers features such as influencer discovery, campaign management, and analytics. The thing that sets them apart is these feature’s functionality.

When choosing an influencer marketing tool, it’s important to know whether these features work the way you want them to. So, let’s take a closer look at Scrunch’s features:

  • Influencer search: As mentioned earlier, Scrunch offers a database of 20 million influencers from various social media platforms. Brands can search through these influencers using different filters, such as location, follower count, engagement rate, and more. However, according to various reports, the search results are not always accurate or easy to sift through. We will elaborate further later.
  • Influencer lists: users can create their own personal lists and add their target influencers to them. 
  • Campaign management: brands and agencies can manage their campaigns, add notes to influencer’s profiles, and get campaign reports to keep track of their progress.
  • Automatic alerts: with this feature, brands will get notified every time an influencer that matches their interests joins the platform.

Now, let’s see how much it costs to be able to use these features.

Scrunch Pricing

As a subscription-based platform, Scrunch offers a 7-day free trial for users who want to test it out. However, there are no free plans, and to access all the features, users need to purchase the Scrunch365 membership, which costs $39 USD per month.

Brands should know that Scrunch is not a free influencer marketing platform, and if you want a solution that offers comprehensive features with zero costs, it’s not your best option.

Now, let’s see what real users have to say about their experience with Scrunch on reputable platforms such as G2.

What Real Users Say About Scrunch

As we said earlier, there are many reports that show users are not getting their desired results with Scrunch’s influencer discovery feature. These users state that Scrunch’s algorithm is bugged, and the results don’t match the criteria they’re looking for.

Aside from that, influencers also didn’t have a pleasant experience with this platform. Take a look for yourself:

Scrunch review 2

So, whether you’re an influencer or a brand wondering whether to sign up for this tool, make sure to consider these downsides before making any decisions. And that’s not all. 

Here’s another review that highlights users’ difficulties in obtaining refunds, which can be a significant disadvantage, especially for larger deposit amounts.

Scrunch review 3

Now that you’re familiar with every aspect of Scrunch, let us introduce you to the best free and highly effective influencer marketing platform—an all-in-one solution for all your influencer marketing strategies.

Ainfluencer: Best Scrunch Alternative

If you’re a brand seeking a cost-effective way to enhance your online presence, or an influencer in search of the ideal platform to connect with brands that appreciate your creativity and influence, we’ve got the perfect tool for you!

Ainfluencer is here to revolutionize the influencer marketing landscape, and the best part is that it’s entirely free for both brands and influencers.


At Ainfluencer, we believe in streamlining the influencer marketing process, making it hassle-free for everyone involved. For brands who want to maximize their budget, Ainfluencer is the answer. Say goodbye to platform fees and hello to unlimited, lifelong access to our powerful marketplace.

One of the main values that sets Ainfluencer apart is our commitment to free and unlimited usage. Yes, you heard that right – forever! No hidden costs, and no surprises down the road. This is a game-changer for many brands and businesses, offering you the opportunity to connect with influencers without any fees.

Ainfluencer seamlessly matches your products and services with thousands of influencers on Instagram and TikTok. With transparency, direct communication, a user-friendly DIY approach, an escrow system, ratings and reviews, and comprehensive insights on influencers, Ainfluencer provides you with unparalleled value.

So why wait? Sign up on Ainfluencer today and start maximizing your revenue without any costs!


Scrunch is an influencer marketing platform that offers a range of features such as influencer discovery, campaign management, and analytics. However, there are several drawbacks to consider. 

The influencer search functionality is reported to be inaccurate and challenging to sift through. Furthermore, Scrunch is not a free platform, and users must purchase a Scrunch365 membership, which may not be the most cost-effective solution.

For those seeking a free and highly effective alternative to Scrunch, Ainfluencer emerges as a compelling option. Ainfluencer offers an all-in-one solution for influencer marketing strategies, and the best part is that it’s entirely free for both brands and influencers.


Scrunch does not offer a free plan. To access all of its features, users need to purchase the Scrunch365 membership, which is priced at $39 USD per month. However, Scrunch does provide a 7-day free trial for users who want to test out the platform.

No, Scrunch does not provide an in-app chat feature for brands and agencies to directly contact influencers. The sole option available is to reach out to influencers via email, which may be inconvenient and could result in your message going unnoticed.