Last Updated: June 24th , 2024

What Is Upfluence?

Upfluence is an influencer marketing platform that helps businesses find and collaborate with influencers on various platforms, such as Amazon, Instagram, Twitter, TikTok, Pinterest, YouTube, Twitch, and WordPress.

Founded in 2013, Upfluence is a New York based company that originally started as a blog focused on influencer marketing. After a few years, Upfluence evolved from a blog into a comprehensive influencer marketing platform.

Up until 2023, this platform grew to over 1,000 customers and $11.8 million in annual revenue. That’s why it is among the top influencer marketing platforms in the world.
Additionally, it offers tools for influencer discovery, campaign management, and analytics and performance tracking for campaigns.

Apart from all the useful features this platform offers to its customers, it doesn’t come without any downsides. That’s why we will explore more about this platform in this article to help you decide whether it’s the best option for your business.

Meanwhile, if you look for a free influencer marketing platform to use instead of Upfluence, you can always count on Ainfluencer as it’s completely free to join and has a large database of influencers who are active on different platforms.

Upfluence review

Upfluence Review: Pricing & Features + Best Alternative

The main focus of Upfluence is helping brands and influencers find each other collaborations. In this review, we’re going to discuss its features, pricing, and what people say about it, then introduce you to the best alternative in the market.

Upfluence Features

This platform offers the following features:

1. Influencer Marketplace

This service allows you to find creators to collaborate with using search filters such as platform, niche, gender, location, audience, etc. The automated budget management tool helps you set your budget and find the best match based on it. 

If you work with multiple creators at once, you can manage them all in a single dashboard and keep track of each influencer, such as how many creators have been invited to collaborate, which ones replied yes, and where your price negotiations stand.

 To reach out to influencers, you can use the Upfluence email and contract templates to save time while looking professional. 

After the product launches, you can automatically measure the ROI of your influencer marketing through links and sales tracking. 

Upfluence Influencer Search

2. Campaign Management and Analytics

After finding the influencers, you can use the campaign management tools to run social media campaigns. 

With this service, you can organize influencers into campaigns, scale your initial outreach, negotiate compensation, automate product seeding, track influencer content, and keep a ledger of influencer payments.

Upfluence Campaign Management

3. Workflow and Outreach with ChatGPT

With the integrated ChatGPT, you can effortlessly automate tasks like writing social media captions, brainstorming posting ideas, and sending emails and messages. 

Additionally, this feature makes it easier for advertisers to manage their budget for each campaign, and track their ROI. 

Upfluence offers one dashboard for all your workflows, from reviewing the creator’s content to payments. You can also send influencers gifts or products with one click. Consequently, there will be no need to send them emails or direct messages on different social media platforms. 

4. Affiliate Management Software 

Most advertisers find managing affiliate campaigns challenging. Upfluence offers a feature for Amazon affiliate influencer marketing that allows its clients to manage every step of this type of campaign. 

Furthermore, the platform provides rewards for creators to motivate them to enhance their engagement.  

Upfluence Pricing

One of the main cons of Upfluence is that it doesn’t provide any visible prices or trials. To know about the cost of their plans, you need to set a time and talk with one of their team members. However, we know they offer three different plans: 

  • Growth: Manage influencer campaigns – 1 Seat: Influencer Search
  • Scale: Boost your sales with affiliates – 5 Seats: Influencer Matching
  • Enterprise: Unlock brand ambassadors’ full potential – 25 Seats: Tech Dedicated Set up

In addition, only the influencers search tool is free on this platform, which allows businesses to search for specific person or niche.

Other than these plans, Upfluence offers a free Chrome extension that allows you to access influencer profile analytics & contact them directly from your browser.

Upfluence Reviews

The best way to find how Upfluence is performing is by checking and reading Upfluence reviews. Here is a summary of what their customers say:

In a recent review on G2, we can see that Chris, a small business owner, says Upfluence hasn’t done anything! Even though he has been using this service for over three months, the tool didn’t help him find the right influencer for collaboration!

Upfluence review

David also says this tool hasn’t helped his small business, but that’s only part of the story! He says the Upfluence team has tricked him into signing a yearly contract without telling him!


Another unsatisfied client mentioned the same thing about her small business. She claims that after using Upfluence for six months, they didn’t see any growth in their business or ROI. This suggests that the effectiveness of this platform is being doubted.

Checking the Upfluence reviews, we can see people are not happy with the price of plans and say it’s not worth the money! 

Upfluence review2

With all the pros and cons that Upfluence has, it depends on your preferences whether to use this platform or not. Meanwhile, we have listed some Upfluence alternatives to give you more options.

Ainfluncer: Best Free Influencer Marketing Platform

Let’s meet the best alternative to Upfluence, Ainfluencer. 

One of the main challenges that we checked on Upfluence reviews was its pricing plans, which is not clear. Furthermore, the platform didn’t provide what it promised, as some small businesses didn’t change their growth and ROI. 

Ainfluencer is a better tool that is perfect for businesses of all sizes. 

It is a 100% free end-to-end influencer marketing platform focused on Instagram and TikTok. It has a large database of over 500K active influencers on these platforms, ready to collaborate with different businesses. 

Both businesses and influencers can send invitations to each other. Therefore, as a brand, you can create a campaign and wait for influencers to send their invitations or search for influencers based on various criteria, such as niche, country, gender, audience type, and more, to invite them to collaborate.  

Ainfluencer does not limit the number of influencers or campaigns for both businesses and influencers sides. 

As a brand, you can manage unlimited campaigns, receive requests and proposals from an unlimited number of influencers, and get access to all the platform’s features and benefits for free, without any hidden costs.

Ainfluencer Features 

  • Influencers List: With Ainfluencer, you can access more than 2 million influencers ranging from 5,000 to 10 million followers across Instagram and TikTok. With the help of powerful targeting tools, you can find your best influencer match in a few minutes. 
  • Campaigns: Brands can effortlessly create campaigns, defining their influencer criteria and niche preferences. The platform’s matching algorithm connects them with the most suitable influencers, streamlining the quest for the perfect partnership.
  • Content Creation: Ainfluencer offers brands four distinct avenues for collaboration with influencers. They can engage influencers for content creation, utilizing their creativity to craft captivating videos and images. 
  • No Limits: Ainfluencer places no limits on offers, campaign creation, or invitations to influencers. Also, you can use all these tools without paying a penny.
  • End-to-End Communication: Built-in chat features allow seamless communication between brands and influencers. Everything happens within this well-designed inbox, from receiving offers and evaluating past work to making payments and leaving reviews.
  • Influencer Insights: Brands gain access to influencers’ past collaborations, reviews, and audience insights. This option can help businesses discover influencers who are more effective in specific campaigns.

So, if you want to collaborate effectively with creators in your niche, sign up on Ainfluencer for free now and have access to a vast network of more than 500,000 creators.

Upfluence vs. Ainfluencer

Features Upfluence Ainfluencer
Database of Influencers +3 M +2 M
Pricing Options N/A - No Free Trial Free
Influencer Search Yes Yes
Number of Invitations 1 on Basic Plan Unlimited
Number of Campaigns 1 on Basic Plan Unlimited
Campaign Management Yes Yes
Detailed Insights Yes Yes

Other Upfluence Alternatives

There are other options you can use instead of Upfluence. Check out other Upfluence alternatives: 

1. Grin 

In the case of managing influencer marketing campaigns, Grin can be one of Upfluence competitors. It focuses on influencer relationships and campaign management for e-commerce brands. Is Grin your best option?

Read Grin Review to find the answer. 

2. AspireIQ 

Aspire positions itself as an end-to-end solution with services and platform integrations, while Upfluence focuses on providing software tools for influencer discovery and management driven by data and analytics. 

Read AspireIQ review to discover if it’s the best option. 

3. Traackr

Traackr’s AI capabilities and global reach make it a good option for enterprise brands. It offers Influencer relationship management and campaign tracking tools. 

Check out Traackr review to see if it’s your best option.


Different platforms are helping you connect with your niche influencers and grow your audience through collaborations, and Upfluence is one of them. In this article, we reviewed at Upfluence features, pricing, and customer reviews. Also, we introduced you to a better tool that is free, and everyone can use it. 

Ainfluencer is a free end-to-end marketplace that connects you directly with over 2 million influencers and simplifies creating content for products, raising Brand awareness, and driving sales. It is 100% free and does not charge subscription fees. Want to test this platform?


If you want to collaborate with social media influencers or run influencer-based campaigns, Upfluence can help you. Upfluence uses AI to help you find creators in your niche, collaborate, make payments, and analyze the results in the app. 

This platform doesn’t provide any free plans (However there is a free extension that helps you view the profile details of influencers). Based on your needs, you can talk with their team and choose a plan. These plans differ in the number of active influencers in a campaign. 

There are over 3 million influencer profiles on Upfluence with a collective reach of 82 billion followers. However, not all of these creators are active and you might find many accounts that you can’t reach out to.

No, Upfluence is not a free influencer marketing platform. It is a paid influencer marketing software that offers various pricing plans depending on the services and features you require. It also doesn’t offer any free trial. Instead, it has a demo for its customers to check out its features before purchasing it.