Diel Friends is a South Korean brand that offers safe and fun makeup products for kids. Based in Los Angeles now, Diel Friends is becoming popular among moms and kids with the help of influencer marketing.
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To promote and sell its new Judy Heart Cheek Stamp product, Diel Friends was looking for US-based female influencers across Instagram and TikTok. To truly show how fun and safe the product is, the brand was having a hard time finding the right influencers in their niche.
To find and collaborate with the best influencers in their niche, Diel Friends utilized Ainfluencer to run their influencer marketing campaign. They created a free campaign on the platform specifying their requirements and closed deals with 3 female mom influencers. These influencers shared videos on Instagram and TikTok showcasing Diel Friends’ cheek stamps.
Using the power of micro-influencers, Diel Friends got a higher engagement rate on their Instagram account.
Diel Friends managed to receive more website visits, created desirability around their products in the United States, and made more sales.
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