Top 20 American Perfume Influencers on Instagram

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Christine Ndolo | Dallas Influencer

Sephora Squad 2025 Fragrance & Beauty Expert✨ 💌: [email protected] TikTok: bydazzlinchristine (32k) Proverbs 91

Followers

92.1K

0.24%

223

Avg Likes

0.24%

0

Avg Views

72.54%

Audience Types

27.46%

10K+

fragrancelayering, perfumelayering, fragrancereview, perfumereview, dallasinfluencer

kayali, yslbeauty, rarebeauty, sephora, kilianparis

New York City (3.41%), Los Angeles (2%), Lagos (1.72%), Atlanta (1.65%), Chicago (1.48%)

United States (42.14%), Brazil (3.96%), Nigeria (3.72%), South Africa (3.48%), United Kingdom (2.79%)

Sol Pacheco

Fragrance Collector & Reviewer | 245k+ on TikTok PR & Collaborations: [email protected]

Followers

124.1K

0.79%

847

Avg Likes

0.79%

0

Avg Views

76.22%

Audience Types

23.78%

100K+

perfumeforwomen, perfumereviewer, perfumelover, nichefragrance, perfumecollection

kayali, lattafa_perfumes, boadiceathevictorious, fugazzifragrances, maisonfranciskurkdjian

Los Angeles (3.08%), Providence (2.5%), Greater London (2.5%), New York City (1.93%), Miami (1.73%)

United States (46.82%), United Kingdom (4.82%), India (3.08%), Canada (3.08%), Italy (2.89%)

Steven Gavrielatos

Fragrance | Lifestyle | Creative Direction TikTok: 853K | YouTube: 357K @navitusparfums Creative director Inquiries: [email protected]

Followers

190.3K

0.36%

664

Avg Likes

0.36%

0

Avg Views

73.61%

Audience Types

26.39%

100K+

redolessence, fragrance, perfume, cologne, 1

ahsandesigns_1, hideki_aono_media, danielrenemusic, tiktok, neimanmarcus

New York City (5.58%), Greater London (2.2%), Los Angeles (2.04%), Dubai (1.42%), Paris (1.26%)

United States (40.6%), United Kingdom (5.85%), Italy (3.16%), Canada (2.84%), India (2.57%)

Fragrance Expert~18yrs+ Exp

Do you know what your BIRTHDAY smells like? Go to @FragranceAstrology DISCOVER your scent & Text us your Bday so we can show you NOW! 👉🏽929-523-3287

Followers

30K

0.04%

66

Avg Likes

0.04%

737

Avg Views

65.43%

Audience Types

34.57%

10K+

dreamawake, ipledgeallegiancetomyheart, infinite, intune, intimacy

fragranceastrology, ipledgeallegiancetomyheart, immortal_babaji, bobbyattiko, ipledgeaallegiancetomyheart

Philadelphia (4.25%), New York City (3.36%), Los Angeles (2.01%), Port-au-Prince (1.68%), Atlanta (1.08%)

United States (71.88%), Brazil (6.19%), Turkey (3.06%), Haiti (2.42%), Indonesia (1.94%)

Cheraye Lewis

Los Angeles 📍 Luxury, Fragrance, Beauty & Lifestyle 📧 Partnerships: [email protected] Inspiring confidence through scent & style

Followers

29.5K

0%

0

Avg Likes

0%

0

Avg Views

74.21%

Audience Types

25.79%

10K+

cherayeslifestyle, smellgoodfeelgood, fragrancecommunity, fragrance, perfumeforwomen

kayali, parfumsdemarly, sephora, phlur, yslbeauty

Los Angeles (6.83%), New York City (5.54%), Atlanta (2.97%), Chicago (2.46%), Greater London (1.96%)

United States (74.27%), United Kingdom (3.92%), Canada (2.6%), Australia (1.12%), France (1.01%)

Maria Carattini

📍New York 🩷 Luxury perfume connoisseur Fashion & Decor 🥂 ✉MARIACARATTINI1@GMAIL. COM “Perfume is my favorite vitamin”-Maria Carattini

Followers

12.8K

0.6%

169

Avg Likes

0.6%

0

Avg Views

76.41%

Audience Types

23.59%

10K+

like4likes, ootd, luxuryperfume, perfume, nicheperfume

maxaroma, houseofsillage, sheinofficial, twistedlily360, express

New York City (2.85%), Santiago (2.07%), Mexico City (1.89%), Buenos Aires (1.82%), Paris (1.67%)

United States (20.87%), Mexico (13.35%), Spain (7.8%), Chile (7.59%), Argentina (6.48%)
Fragrance enthusiast | UGC 📸Video creator /photographer. 🎥 >41,000 on YouTube ✨Discount Codes & Social Media Links ⬇️

Followers

90.3K

0.19%

169

Avg Likes

0.19%

0

Avg Views

69.43%

Audience Types

30.57%

10K+

perfume, perfumereels, perfumecollection, perfumelovers, sotd💈

navitusparfums, ormondejayne, kayali, houseofsillage, initioparfumsprives

New York City (3.26%), Greater London (2.2%), Dubai (1.94%), Los Angeles (1.75%), Lagos (1.71%)

United States (33.62%), United Kingdom (4.74%), Nigeria (3.53%), Brazil (2.96%), Philippines (2.88%)

Erin Nicole TV | Luxury Beauty & Fragrance

Curated Luxury Beauty Reviews 💄 Life goal: pet all the dogs. 🐩 Vintage Home Decor Addict 🏡 Miami, FL 🌴 Subscribe ⬇️

Followers

39.3K

2.19%

778

Avg Likes

2.19%

0

Avg Views

72.03%

Audience Types

27.97%

10K+

luxurymakeup, luxurybeauty, ad, sephorasquad, chanelbeauty

sephora, diorbeauty, welovecoco, chanel_beauty, diorbeautylovers

Miami (7.09%), New York City (3.16%), Los Angeles (2.71%), Greater London (1.5%), Miami Beach (1.47%)

United States (55.75%), United Kingdom (5.27%), Canada (3.23%), Brazil (3.18%), Italy (2.36%)

Denise Adore

MAKEUP | SKINCARE | WIGS | PERFUME 📧Email: [email protected] 📸 YT & TT: Denise.Adore 📫PR: 634 W. Exchange St, PO Box 22482, Akron, OH 44302

Followers

23.3K

0.48%

170

Avg Likes

0.48%

0

Avg Views

68.98%

Audience Types

31.02%

10K+

perfumereels, perfumecollection, skincaretips, koreanskincare, perfumelovers

skinpotionus, elemis, ai_thegreat, twistedlily360, hudabeauty

New York City (4.15%), Atlanta (3.87%), Akron (2.77%), Los Angeles (2.61%), Houston (2.39%)

United States (83.85%), Nigeria (1.7%), South Africa (1.67%), United Kingdom (1.35%), Jamaica (1.26%)

SAH Fragrance Mama

TikTok:32.7K PR:[email protected] Fragrance,Beauty, Life 💜 SC based 📍 ⬇️DISCOUNTS⬇️ 42.3k Lemon8

Followers

25.9K

0.2%

51

Avg Likes

0.2%

0

Avg Views

69.96%

Audience Types

30.04%

10K+

perfumereels, perfumeobsessed, perfume, fragrance, perfumeforwomen

maxaroma, brwnsugarbabe, uncoveredbeauty__, michaelmalullondon, chanceuxparfum

New York City (5.57%), Atlanta (4.21%), Los Angeles (3.87%), Houston (2.16%), Philadelphia (1.93%)

United States (77.13%), United Kingdom (2.16%), Nigeria (2.05%), France (1.25%), Canada (1.14%)

Stephanie Geismar

[email protected] Tik Tok 145k+ SHOP NEARLY NUDE & NEARLY NOON ⬇️

Followers

96.2K

0.53%

509

Avg Likes

0.53%

0

Avg Views

70.68%

Audience Types

29.32%

10K+

fragrance, perfumetiktok, perfume, arabperfume, affordableperfume

definemefragrance, phlur, pariscornerperfumes, lattafa_perfumes, maisonasrar_fragrances

New York City (3.39%), Greater London (3.28%), Los Angeles (2.59%), Chicago (1.07%), Paris (0.96%)

United States (40.04%), United Kingdom (7.68%), India (4.93%), Canada (4.35%), Australia (3.17%)

Funmi Monet | Dallas Blogger

✨ @Sephora Accelerate 2025⁣ 📌 Founder of @influxious.co 💎 Well mannered, well moisturized, & well dressed. ⁣⁣⁣⁣⁣ 💌 [email protected]

Followers

315.1K

1.67%

5.3K

Avg Likes

1.67%

0

Avg Views

77.12%

Audience Types

22.88%

100K+

perfumecollection, perfumelovers, perfumeaddict, fragranceaddict, fragrancelover

brwnsugarbabe, kayali, sephora, funmimonet, houseofbo_co

New York City (7.59%), Greater London (4.87%), Los Angeles (4.41%), Lagos (3.35%), Atlanta (2.06%)

United States (61.12%), United Kingdom (8.5%), Nigeria (6.07%), Canada (5.33%), Australia (1.83%)

Roxy | The Vintage Muse ✨

Sephora Squad 2025🧚🏾 Just a Girl who Loves to Inspire through : Scent, Style, & Self-Love 🇭🇹 |📍NYC ✨Keep Being You, Somebody Gon Feel It✨

Followers

392.1K

0.23%

909

Avg Likes

0.23%

0

Avg Views

71.11%

Audience Types

28.89%

100K+

perfumelovers, perfumereview, perfumeaddict, reelsoftheday, perfume

kayali, houseofbo_co, monakattan, amouageofficial, skinpotionus

New York City (4.88%), Los Angeles (2.55%), Atlanta (2.3%), Houston (2.18%), Chicago (1.56%)

United States (81.93%), Canada (2.23%), United Kingdom (2.01%), Nigeria (1.71%), South Africa (1.49%)

ScentTakes | Perfume Content

TikTok 330K+ 🔻ScentSplit Bundle🔻

Followers

221K

1.01%

2.2K

Avg Likes

1.01%

0

Avg Views

0%

Audience Types

0%

100K+

perfume, perfumecollection, perfumereview, fragrance, scentoftheday

scentsplit, exnihiloparis, phlur, maisonmataha, initioparfumsprives

New York City (10.45%), Dubai (5.97%), Miami (4.48%), Rio de Janeiro (4.48%), Jakarta (2.99%)

United States (23.88%), Brazil (11.94%), United Arab Emirates (5.97%), India (5.97%), Egypt (4.48%)

Karina waldron

Femininity🎀 | Hygiene Tips🛁 | Fragrance 🌸 @shopiluminar @thebloomingeffectpod [email protected]

Followers

146.9K

0.18%

398

Avg Likes

0.18%

0

Avg Views

62.98%

Audience Types

37.02%

100K+

perfumelovers, fragrancelover, femininehygiene, perfumecollection, perfumereview

loccitane, brwnsugarbabe, josiemaran, sephoracanada, lancomeofficial

New York City (2.95%), Toronto (2.66%), Los Angeles (2.57%), Ottawa (2.05%), Greater London (1.16%)

United States (46.56%), Canada (9.05%), Brazil (7.4%), United Kingdom (4.21%), Mexico (2.14%)

Paul Fino

King Of Gourmands [email protected] | @nightingalemgmt 🧿

Followers

515.4K

1.09%

5K

Avg Likes

1.09%

0

Avg Views

83.52%

Audience Types

16.48%

100K+

perfume, perfumecollection, bathandbodyworks, fragrance, bodycare

ultabeauty, oakcha, noyz_official, welovecoco, sttes_us

Los Angeles (9.86%), New York City (4.81%), Greater London (1.68%), Las Vegas (1.68%), Atlanta (1.44%)

United States (77.4%), United Kingdom (3.25%), Australia (2.16%), Canada (2.16%), Mexico (1.08%)

Jackie Aina

by @jackieaina I am the niche 💁🏾‍♀️💆🏾‍♀️ lifestyle, luxury, visual storytelling💎🍾 co-founder: @forvrmood

Followers

1.1M

2.22%

14.5K

Avg Likes

2.22%

0

Avg Views

82.27%

Audience Types

17.73%

1M+

forvrmood, grwm, perfumetok, loveletterstoher, longvlog

forvrmood, lavishlyjackie, sephora, jackieaina, touchedbytj_

New York City (4.96%), Los Angeles (3.08%), Atlanta (2.78%), Greater London (2.64%), Lagos (2.38%)

United States (57.21%), South Africa (5.7%), United Kingdom (5.2%), Nigeria (4.62%), Canada (3.33%)

Abigaille C.

📍Creator in MIA & ORL FL 🇭🇹 Sephora Squad Alumni 📧 [email protected]

Followers

428.8K

0.25%

1.1K

Avg Likes

0.25%

0

Avg Views

75.39%

Audience Types

24.61%

100K+

perfume, fragrancelover, smellgood, perfumecollection, fragrance

sephora, kayali, lattafa_perfumes, brwnsugarbabe, yslbeauty

Lagos (4.07%), New York City (3.76%), Atlanta (3.04%), Los Angeles (2.42%), Houston (1.74%)

United States (59.17%), Nigeria (8.07%), United Kingdom (3.2%), Ghana (3.17%), South Africa (2.98%)

Ijé Simonn | Houston Influencer

fragrance, style & intentional living thru the lens of a 🇳🇬 eldest daughter in Texas Founder @shoprouzie [email protected] 👇 my recs

Followers

140.4K

0.08%

110

Avg Likes

0.08%

0

Avg Views

71.17%

Audience Types

28.83%

100K+

perfumecollection, perfume, perfumeoftheday, perfumeaddicts, perfumereels

ultabeauty, shoprouzie, amouageofficial, shopkhoi, brinkerandeliza

Lagos (4.27%), New York City (3.14%), Greater London (2.78%), Los Angeles (1.73%), Abuja (1.49%)

United States (31.14%), Nigeria (8.28%), United Kingdom (7.26%), South Africa (4.79%), Italy (3.77%)

Sebastian Jara

🧢 Fragrance Reviews #️⃣ Hashtag #theperfumeguy 📸 Personal IG @jaraseb 👃🏼 ScentClub @scentclub_official Link to YouTube👇🏼

Followers

128.3K

0.43%

549

Avg Likes

0.43%

0

Avg Views

66.26%

Audience Types

33.74%

100K+

theperfumeguy, pittifragranze2024, pittifragranze, nicheperfume, jusboxperfumes

esxenceofficial, tfwanews, pittifragranze, scentclub_official, jusboxperfumes

New York City (3.26%), Greater London (2.81%), Paris (2.31%), Dubai (1.86%), Los Angeles (1.58%)

United States (22.51%), United Kingdom (5.77%), Italy (5.7%), France (4.14%), Brazil (3.73%)

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Unveiling the Scent Trail: Top 20 American Perfume Influencers on Instagram

In the realm of beauty and lifestyle, the allure of perfumes has captivated hearts and noses alike. As the fragrance industry continues to evolve, so does the influence of digital creators. Today, we embark on a journey to explore the Top 20 American Perfume Influencers on Instagram, a platform that has become a powerhouse for beauty trends and inspiration.

Category Analysis: This topic seamlessly blends within the beauty and lifestyle categories, with a strong emphasis on personal grooming, luxury, and self-expression. The United States, being a global leader in the beauty industry, sets the stage for our exploration.

Country Focus: USA
America’s fragrance market is a multi-billion-dollar industry, with consumers embracing both classic and niche perfumes. The country’s diverse population and thriving online community make it an ideal hub for perfume influencers. By showcasing American influencers, we aim to highlight the unique fragrance preferences and trends within this vibrant market.

In recent years, Instagram has become a go-to platform for beauty enthusiasts seeking inspiration and product reviews. With over 1 billion monthly active users, the platform offers a vast audience for influencers to connect with their followers. Among beauty-related content, perfume reviews, unboxings, and scent recommendations have gained immense popularity, making perfume influencers a sought-after commodity.

The importance of this topic lies in its ability to:

  • Empower consumers to make informed purchases by providing honest reviews and recommendations.
  • Introduce emerging perfume brands and niche fragrances to a wider audience.
  • Inspire creativity and self-expression through the art of perfumery.
  • Highlight the business opportunities within the influencer marketing space for beauty brands.

As we navigate through this curated list, we’ll uncover a diverse range of influencers, from seasoned beauty gurus to niche fragrance enthusiasts. Each brings their unique style, expertise, and passion for perfumes, contributing to the vibrant community of fragrance lovers on Instagram. From classic scents to experimental blends, these influencers are shaping the way Americans perceive and appreciate the world of perfumery.

Join us as we delve into the captivating world of American perfume influencers, where every post is a whiff of inspiration and every story a journey through scents. Below, you’ll find the top 20 influencers who are making waves in the industry, one fragrance at a time.

FAQ

1. Can I collaborate with influencers featured in US?

Yes, Ainfluencer makes it easy to discover, connect, and collaborate with verified influencers. You can browse influencer profiles, review their audience insights, and launch collaborations directly from the platform.

On Ainfluencer, you can filter influencers by location, niche, engagement rate, follower count, and audience demographics. This helps you find creators who perfectly match your brand’s goals and target audience featured in US.

The most effective collaborations include sponsored posts, story shoutouts, product reviews, unboxing videos, giveaways, and affiliate partnerships. Ainfluencer supports all these collaboration types and provides transparent performance tracking.

You can find and connect with top influencers directly on Ainfluencer, the free influencer marketing platform. Ainfluencer allows brands to post campaigns, receive offers, and manage collaborations in one place — with no subscription fees.

You can find and connect with top influencers directly on Ainfluencer, the free influencer marketing platform. Ainfluencer allows brands to post campaigns, receive offers, and manage collaborations in one place — with no subscription fees.