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Turn free product into content you can trust
Send product to creators who actually fit your customer, and run every gift through one pipeline: requested, accepted, shipped, received, posted. No spreadsheets, no guessing who followed through.
What product gifting actually is
You send a creator free product. They make content about it. No fee is paid and no contract changes hands, which is what makes it the cheapest way into influencer marketing and the only one where your downside is a unit of stock.
Gifting against seeding: the difference is volume and intent. A targeted send to a handful of creators is gifting. A coordinated drop to dozens, run every month, is seeding. Both use the same tools here.
Read the full comparisonYour only cost is the product
Unit cost plus shipping. There is no platform fee on a gift because nothing is paid to the creator.
You see the track record first
Ratings, reviews and past collaborations are on every profile before you ship anything.
You control where it ships
Set ship-from and ship-to countries, and only creators in those countries are matched.
Everything a gifting program needs, in one place
Sourcing, terms, outreach, the pipeline and the record of who did what. One tool instead of a spreadsheet and a folder of DMs.
Find creators who fit, not just creators who post
Filter five million creators by niche, audience size, platform, language and location. Every account has proved it is genuinely theirs and passed a review for real engagement before it is listed.
Set the terms before anyone requests
Minimum engagement rate, 18 and over, disclosure, required tags and hashtags, competitor exclusivity, one product per creator per quarter, and your own custom terms.
Your catalog, already connected
Pull products straight from your Shopify store or Amazon account when you build the program, or add one by hand with a name, price and image.
A pipeline, not a spreadsheet
Every creator sits in a stage you can see and move: requested, accepted, shipped, received, creating content, completed. Export the whole board to CSV whenever you need it.
Outreach that does not start cold
Message creators in the Ainfluencer inbox, with templates you can reuse. Both sides are notified at every stage, so nobody has to chase.
One-time drop or a monthly program
Run a single send, or set a monthly cadence with a start date, units per month and an optional end date. Leave the end date blank and it runs until you stop it.
From wizard to first parcel
Six steps to build it, one review, then creators come to you.
Build the program in the wizard
Six short steps: service, products, cadence, recipients, shipping and review. Every step saves as a draft, so you can leave and come back. About fifteen minutes end to end.
Launch it, and we review it
Launching submits the program. An Ainfluencer reviewer checks it before creators see it, which is what keeps the gifting feed worth browsing. You are notified by email, push and in the app when it is approved.
Creators request, or you invite
Once approved, your program appears in the Gifting tab of the app and creators can request it. You can also invite creators directly from search. Invitations can only be sent on an approved program.
Accept, then ship
Accepting a request reveals the creator's shipping address. You ship the product yourself and move the card to Shipped, which freezes the address on the deal as the delivery record.
They confirm, create and post
The creator confirms receipt in the app, which notifies you. When they post, they report it and the card moves to Completed. Share the tracking number in the chat as you go.
You always know where every gift is
Each creator sits in a stage you can see and move. Both sides are notified when the stage changes.
Gifting is included from Starter upward
There is no fee on a gift, because nothing is paid to the creator. What you need is a plan that includes gifting.
| Free | StarterCHEAPEST THAT WORKS | Pro | Ultimate | |
|---|---|---|---|---|
| Price a month | $0 | $49 | $149 | $699 |
| Run a gifting or seeding program | No | Yes | Yes | Yes |
| Campaigns at once | 1 | 2 | 3 | Unlimited |
| Creator invites a month | 5 | 50 | 500 | 50,000 |
| Fee on a gift | None. No money changes hands on a gift | |||
| Fee on a paid collaboration | 25% | 20% | 15% | 3% |
Gifting is not available on the Free plan. Browsing creators, building a program and saving it as a draft are free on every plan; launching one needs Starter or above. Quarterly and yearly billing costs less per month.
If you are on the Free plan
You can create a brand account, search all five million creators and build your whole program as a draft without paying anything. Launching it is what needs Starter or above, so you can see exactly what you are buying before you buy it.
Gifting with a platform, and without
The work does not disappear, it just stops being manual.
Gifting without a platform
- Finding creators through hashtags and guesswork
- Cold DMs that mostly go unanswered
- Addresses collected in DMs and a spreadsheet
- No way to tell who actually posted
- No record of what you asked for
- No idea whether the creator is real
Gifting on Ainfluencer
- Filter 5M+ verified creators by audience, not hashtags
- Creators request your gift, or you invite them
- Addresses captured in the pipeline and frozen at dispatch
- A stage per creator, and a CSV export of the lot
- Requirements and terms written into the program
- Ratings, reviews and collaboration history on every profile
Product gifting, answered honestly
Including the parts that are not automated yet.
Do I need a paid plan to run a gifting program?
Yes. Gifting is included on Starter, Pro and Ultimate. On the Free plan you can browse creators and build a program, but launching it needs Starter or above. Each live program also uses one of your campaign slots.
Is there a fee on the gift itself?
No. Nothing is paid to the creator on a gift, so there is no platform fee and no escrow. The platform fee you may have read about applies to paid collaborations, where money moves.
Does Ainfluencer ship the product for me?
No. You ship it. Your products are pulled from your Shopify or Amazon catalog when you build the program, and the creator's address appears once you accept them, but the parcel is yours to send. Share the tracking number with the creator in the chat.
How long before my program is live?
The wizard takes about fifteen minutes. After you launch it, an Ainfluencer reviewer approves it before creators can see it, so allow for that if you have a launch date.
Can I require a post in return?
You can set the terms, including disclosure, required tags and hashtags, and custom terms, and creators see them before they request. A gift is still an exchange of goodwill rather than a paid contract. If you need a guaranteed deliverable, run a paid collaboration, where the money sits in escrow until you approve the post.
Can I pause a program?
There is no pause button for gifting programs yet. You can set an end date under Cadence, or ask support to pause it for you. Changing the products of a live program sends it back for a quick re-review, so creators always see what you will really send.
What happens if a creator never posts?
You have lost a unit of stock and nothing else, which is the trade gifting makes. Their collaboration history stays on their profile, so the next brand sees it too. If guaranteed delivery matters more than cost, use a paid collaboration.
Can I add a commission on top of the gift?
Yes, through an affiliate programme on Shopify or Amazon, which runs alongside gifting and pays per tracked sale. It is a separate system from the gift itself.
Put product in the right hands
Build your program free, see which creators request it, and launch when you are ready. Gifting is included on Starter and above.
Running higher volume? Product seeding uses the same tools at scale. Not sure which you need? Read the comparison.