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Seeding at volume, without the spreadsheet
Run a monthly product seeding program across hundreds of creators: set the terms once, let creators come to you, and track every parcel and every post through one pipeline.
What product seeding is
Seeding is gifting run as a program rather than a favour. You send product to a lot of creators on a repeating cadence, set the terms once, and let the volume do the work. Nothing is paid, so your floor is unit cost plus shipping.
Seeding against gifting: volume and repetition. A targeted send to a few creators is gifting. A monthly drop to dozens, with cadence, caps and a pipeline, is seeding. The tooling is the same.
Read the full comparisonBuilt for repeating, not one-off
Set a monthly cadence with units per month, a start date and an optional end date. Leave the end date blank to run ongoing.
Matched only where you ship
Set ship-from and ship-to countries. Only creators in those countries are matched to your program.
One product per creator per quarter
Switch it on and the same creator cannot keep requesting, so your stock spreads across new audiences.
Everything a seeding program needs, in one place
Sourcing, terms, cadence, outreach and a board that tells you where every parcel is. The parts that break seeding programs are the manual ones.
Reach the right half of five million
Filter by niche, audience size, platform, language and location. Every creator has proved they own the account and passed a review for genuine engagement before being listed.
Cadence, caps and roll-over in the wizard
One-time or monthly, units per month, a monthly value cap, roll-over of unused units and a monthly summary. Set it once and the program keeps running.
Terms set once, applied to everyone
Minimum engagement rate, 18 and over, disclosure, required tags and hashtags, competitor exclusivity, one product per creator per quarter, plus your own custom terms.
A board for hundreds of parcels
Every creator sits in a visible stage from requested to completed. Move cards forward or back, archive what is done, and export the whole board to CSV.
Outreach templates that scale
Message creators from the Ainfluencer inbox with saved templates. Both sides get notified at every stage, so a program of two hundred does not become two hundred follow-ups.
Self-serve or run for you
Choose self-serve and approve creators yourself, or Managed and our team runs the program from a single brief call.
From wizard to a program that runs monthly
Six steps to build, one review, then it keeps going.
Build the program
Service, products, cadence, recipients, shipping, review. Products come from your Shopify store or Amazon account, or you add them by hand. Every step saves as a draft.
Launch it, and we review it
Launching submits the program for review. An Ainfluencer reviewer approves it before creators see it. You are notified by email, push and in the app either way.
Creators request it, or you invite them
Approved programs appear in the Gifting tab of the app, so creators come to you. You can also invite from search. Your monthly invite allowance depends on your plan, and inviting a saved list counts every creator in it.
Accept and ship in batches
Accepting reveals each creator's address. You ship and move the cards to Shipped, which freezes each address as the delivery record. Export the board to CSV to work through it.
Track, close out, repeat
Creators confirm receipt and report their posts, moving cards to Completed. Archive the finished ones and the next month's units open up.
Every creator in a stage you can see
Move cards forward or back, archive what is finished, and export the board whenever you need it.
Seeding is included from Starter upward
No fee on the product you send. What you need is a plan that includes seeding, and enough invite allowance for your volume.
| Free | StarterCHEAPEST THAT WORKS | Pro | Ultimate | |
|---|---|---|---|---|
| Price a month | $0 | $49 | $149 | $699 |
| Run a gifting or seeding program | No | Yes | Yes | Yes |
| Campaigns at once | 1 | 2 | 3 | Unlimited |
| Creator invites a month | 5 | 50 | 500 | 50,000 |
| Fee on a gift | None. No money changes hands on a gift | |||
| Fee on a paid collaboration | 25% | 20% | 15% | 3% |
Gifting is not available on the Free plan. Browsing creators, building a program and saving it as a draft are free on every plan; launching one needs Starter or above. Quarterly and yearly billing costs less per month.
Which plan for which volume
Invite allowance is usually what decides it: 50 a month on Starter, 500 on Pro, 50,000 on Ultimate. Creators requesting your program themselves do not use the allowance, so a well-targeted approved program stretches a smaller plan a long way.
Seeding with a platform, and without
At ten creators a spreadsheet works. At a hundred it does not.
Seeding on spreadsheets
- Scouting creators by hand across hashtags
- Cold DMs and scattered email threads
- Chasing addresses one conversation at a time
- No shared view of who is at which stage
- Terms re-explained to every creator
- No record when someone never posts
Seeding on Ainfluencer
- Filter 5M+ verified creators by audience and location
- Creators request your program; you accept or decline
- Addresses captured in the pipeline and frozen at dispatch
- A board with a stage per creator, exportable to CSV
- Terms written into the program, shown before they request
- Collaboration history stays on every creator's profile
Product seeding, answered honestly
Including the parts that are not automated yet.
Do I need a paid plan to run a seeding program?
Yes. Seeding is included on Starter, Pro and Ultimate. On the Free plan you can search creators and build a program as a draft, but launching needs Starter or above. Each live program also uses one of your campaign slots.
Is there a fee on the product I send?
No. Nothing is paid to the creator, so there is no platform fee and no escrow on a seeded product. Your cost is the unit and the shipping. The platform fee applies to paid collaborations.
How many creators can I invite?
Your plan sets a monthly invite allowance: 50 on Starter, 500 on Pro and 50,000 on Ultimate. Inviting a saved favourites list counts every creator in it, so one click can use a month's allowance. Allowances reset monthly and do not roll over. Creators requesting your program themselves does not use the allowance at all, which is why an approved program is worth leaving open.
Does Ainfluencer handle fulfilment?
No. You ship. Products are pulled from your Shopify or Amazon catalog when you build the program and each creator's address appears once you accept them, but sending the parcel and sharing the tracking number is yours.
Do the unit caps stop requests automatically?
Not today. Total units and units per month are used to show creators how many spots are left and to order the program, but they do not block further requests. Keep an eye on the board, and set an end date if you need a hard stop.
Can I pause a program mid-month?
There is no pause button for seeding programs yet. Set an end date under Cadence, or ask support to pause it for you. Changing the products of a live program sends it back for re-review so creators always see what you will really send.
What is the difference between self-serve and managed?
Self-serve means you approve creators and ship from your own warehouse, which takes about fifteen minutes to set up. Managed means our team runs the program for you from one brief call. The choice is recorded on the program.
Can I add affiliate commission on top?
Yes. Affiliate programmes run on Shopify and Amazon alongside seeding and pay per tracked sale, which is also the part of the platform that gives you attributable revenue rather than reach.
Run seeding like a program
Build it free, see who requests it, and launch when the shortlist looks right. Seeding is included on Starter and above.
Sending to just a few creators? Product gifting is the same tooling at smaller scale. Compare the two.