How Ainfluencer Helped Canine Journal to Sell Their Cute Dog Necklaces

Canine Journal® is a trusted source for dog lovers, offering helpful tips and advice since 2007. Based in the USA, they provide information on everything from dog health and nutrition to pet insurance and fun dog products. Their goal is to support you in taking the best care of your furry companions.

5

Creator Partnerships

135k

Creator Followings

5

Pieces of Content
Canine Journal
Industry
Pets
Company Size

Micro

Plan

Influencer Partnership

Strategy

Nano-Influencer Marketing

Engagement Rate

8%

Network
Instagram Tiktok
Solutions Used

Content Collaboration

Influencer Marketing

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Challenge

Canine Journal aimed to engage with a larger audience, drive traffic to their online store, and encourage more people to buy their new heart-shaped dog nose pendant necklaces. 

Solution

They used Ainfluencer to find and collaborate with dog influencers to run a giveaway campaign on Instagram and TikTok. By sending influencers the necklace to feature in their posts and encouraging followers to engage by liking, sharing, and entering the giveaway, they created buzz and drove interest. In addition, including a purchase link in the posts helped direct potential customers to their store, increasing sales opportunities.

Result

The campaign increased engagement from dog lovers and increased brand visibility for the necklace.

Moreover, their website and online store traffic was raised through influencer posts and giveaways.

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