CHEFMAN is a high-quality home appliance brand that has redefined the cooking experience with its amazing products. From air fryers to electric kettles, CHEFMAN has made it easier for everyone to cook tasty dishes and drinks.
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Influencer Partnership
Macro-Influencer Marketing
Content Collaboration
Influencer Marketing
CHEFMAN aimed to showcase its ultimate kitchen tool—the Obliterator Blender—a powerful, sleek, and quiet blender designed to crush ice easily and elevate any recipe. The challenge lied in effectively reaching and engaging a broad audience across various niches, including health, fitness, lifestyle, food, cooking, and mom communities. The goal was to generate buzz and drive sales through engaging short-form videos on platforms like TikTok, and YouTube.
To tackle this challenge, Chefman partnered with Ainfluencer to connect with macro influencers in the targeted niches. Ainfluencer facilitated collaborations with influencers who have a strong presence and the ability to create captivating short-form videos. These influencers were provided with funds to purchase the Obliterator Blender from Walmart and tasked with creating engaging content that showcases the blender’s key features.
The influencers unboxed the blender, demonstrated its impressive performance by blending smoothies, cocktails, and other kitchen creations, and shared their experiences with their followers. By linking the blender in their bios and promoting it through visually appealing and informative videos, the influencers helped Chefman reach a wider audience and effectively communicate the unique benefits of the Obliterator Blender.
CHEFMAN's influencer marketing campaign brought hundreds of website visits for the brand and helped make a huge sale.
This strategic use of influencer marketing through Ainfluencer, and the authentic content created by influencers in different niches enabled Chefman to elevate its brand presence and drive product awareness.
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