How FTR Global's Influencer Marketing Campaigns Created Product Awareness

FTR Global is a company that produces a unique hemp extract called Full Cryosonic Extract (FCE™). Whether applied to the skin or taken orally, FCE™ products are designed to help restore balance in your body without needing to combine different products.

7

Creator Partnerships

350K

Creator Followings

7

Pieces of Content
FTP Global case studies
Industry

CBD

Company Size

Medium

Plan

Affiliate Marketing

Strategy

Collaboration with Micro Influencers

Engagement Rate

10%

Network
Instagram Tiktok
Solutions Used

Content Collaboration

Influencer Marketing

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Challenge

FTP aimed to raise awareness about their unique Cryosonic hemp-based products and build long-term relationships with brand ambassadors. To achieve this, they launched an affiliate marketing campaign to increase the popularity of their products.

Solution

FTP signed up on Ainfluencer and launched an affiliate marketing campaign by collaborating with influencers in various industries, including health, wellness, fitness, and pets, to promote their products. They provided influencers like Nicole Lunsford, Gregorio Ynoa, Youjey Jey, Allen Holmes, Tania Dominguez, Kathy Leone, and Kassie Mccauley with over $250 worth of free products. These influencers created a variety of content such as unboxing videos, reviews, and social media posts on platforms like Instagram and TikTok to raise awareness and drive sales for FTP’s products.

Result

Influencer marketing campaigns helped significantly boost product awareness by sharing unboxing videos, reviews, and posts across social media channels like Instagram and TikTok.

The influencers' followers were introduced to FTP's Cryosonic hemp-based products, which increased brand visibility and drove customer engagement.

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