Funngro is a company in India that helps young people, especially between the ages of 14 and 25, find freelance work in different areas. They aim to help young influencers earn money by sharing tips, working online, or creating content in areas like gaming. Influencers aged 14-30 who enjoy online work can apply to join them.
Small
Influencer Partnership
Collaboration with Micro-influencers
Engagement Rate
15%
Content Collaboration
Influencer Marketing
The goal was to increase user registrations on Funngro through creative content posted on Instagram and YouTube. Funngro aimed to expand its user base by leveraging influencers to promote how they help young people earn money online.
Using Ainfluencer, Funngro leveraged the reach and creativity of influencers like Sunil Anand, Monisha Maurya, Sonu Rao, Bharat Chaudhary, and Dileep Yadav. Influencers were required to produce compelling Reels that highlighted how Funngro helps young people earn money online. Moreover, they added the registration link to their bios, making it easy for their followers to sign up. Funngro rewarded influencers based on their content creativity, follower size, and the platforms they use, ensuring quality promotion.
The campaign led to a significant increase in user registrations on Funngro, driven by the large follower base of influencers like Monisha. Her post for Funngro was 1K likes, 25 comments, and 26.6K views.
Their creative Reels enhanced brand visibility and attracted more young people interested in freelancing.
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