Founded in 1987, H&M is a multinational fashion company offering clothes for women, men, and kids. The company made a huge success through its influencer marketing campaign.
Large
Influencer Partnership
Celebrity Endorsement
Content Collaboration
Influencer Marketing
Aiming to increase brand awareness and promoting its holiday clothing line during the holiday season, H&M ran an influencer marketing campaign to increase popularity around the brand.
Using an influencer marketing platform, H&M partnered with 4 celebrities including Peyton List, Hannah Simone, Tyler Posey, and Jana Kramer. Each of these celebrities shared a 10-second teaser & a 1-minute ad on Instagram, Facebook, and Twitter at different times. Each post included H&M’s hashtag and a link to their website.
H&M's influencer marketing campaign helped the brand reach over 12M consumers for its holiday line.
It increased desirability around the H&M brand and considerably increased its sales.
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