Side FX Partners Influencer Marketing Campaign Boosts Awareness: A Case Study

Side FX Partners is a production studio that focuses on creating engaging stories through various forms of media like films, books, and music. Founded in 2008 by Billboard artist Kim Cameron, the studio has won multiple awards for its work, including animated movies and music-based documentaries. They work on several projects, including children’s books, animated movies, documentaries, and a variety of music genres like pop, jazz, and rock. They also write screenplays for theater and films.

4

Creator Partnerships

1.89M

Creator Followings

24

Pieces of Content
Industry
Entertainment
Company Size

Micro

Plan

Influencer Partnership

Strategy

Collaboration with Micro-Influencers 

Engagement Rate

9%

Network
Tiktok
Solutions Used

Content Collaboration

Influencer Marketing

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Challenge

The challenge Side FX Partners was facing is raising awareness for their Seaper Powers animated movie series for kids, particularly within the parenting market. Despite the films winning over 35 film festival awards each and being available on various streaming platforms, they needed to reach a wider audience. 

Solution

Side FX Partners collaborated with popular TikTok influencers, such as Elvis Njenga (902K followers) and Ivan Vega (858K followers), to reach a broader audience, especially parents. By tapping into these influencers’ large followings, the goal was to create more visibility for the films within the parenting community on social media platforms.

Result

Collaborating with influencers Elvis Njenga and Ivan Vega helped increase visibility for the Seaper Powers animated movie series.

Through influencers’ large TikTok followings, the films gained more exposure to the parenting market, supporting the studio's goal of increasing brand awareness for the award-winning children's films.

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