Side FX Partners is a production studio that focuses on creating engaging stories through various forms of media like films, books, and music. Founded in 2008 by Billboard artist Kim Cameron, the studio has won multiple awards for its work, including animated movies and music-based documentaries. They work on several projects, including children’s books, animated movies, documentaries, and a variety of music genres like pop, jazz, and rock. They also write screenplays for theater and films.
Micro
Influencer Partnership
Collaboration with Micro-Influencers
Engagement Rate
9%
Content Collaboration
Influencer Marketing
The challenge Side FX Partners was facing is raising awareness for their Seaper Powers animated movie series for kids, particularly within the parenting market. Despite the films winning over 35 film festival awards each and being available on various streaming platforms, they needed to reach a wider audience.
Side FX Partners collaborated with popular TikTok influencers, such as Elvis Njenga (902K followers) and Ivan Vega (858K followers), to reach a broader audience, especially parents. By tapping into these influencers’ large followings, the goal was to create more visibility for the films within the parenting community on social media platforms.
Collaborating with influencers Elvis Njenga and Ivan Vega helped increase visibility for the Seaper Powers animated movie series.
Through influencers’ large TikTok followings, the films gained more exposure to the parenting market, supporting the studio's goal of increasing brand awareness for the award-winning children's films.
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