How Squarespace Drove Conversions Using Top YouTube Channels

Squarespace is a leading website building and hosting platform that helps users create professional websites in a few steps. Founded in 2004, it offers a range of customizable templates and drag-and-drop tools.

10

Creator Partnerships

34M

YouTube Views

N/A

Pieces of Content
Industry
Technology
Company Size

Large

Plan

Influencer Partnership

Strategy

YT Influencer Marketing

YouTube Reach

58M Likes

Network
Youtube
Solutions Used

Content Collaboration

Influencer Marketing

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Challenge

Squarespace intended to increase its signups, introduce its website-building services, and boost brand awareness and engagement. To do this, the brand looked for top YouTube channels with related niche.

Solution

To achieve their goals, Squarespace partnered with the top YouTube influencers and channels in various niches such as gaming, popular culture, learning, and movies including CrashCourse, Tyler Oakley, Philip DeFranco, etc. These YouTubers posted sponsored videos on their channel showcasing Squarespace’s unique features and services. Each of these sponsored videos included a clear call to action and a link so that the brand could track the campaign’s results.

Result

Squarespace managed to increase high-quality signups for their online services.

Their YouTube influencer marketing campaign greated boosted Squarespace's brand awareness and reached over 34 million views.

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