Squarespace is a leading website building and hosting platform that helps users create professional websites in a few steps. Founded in 2004, it offers a range of customizable templates and drag-and-drop tools.
Large
Influencer Partnership
YT Influencer Marketing
YouTube Reach
58M Likes
Content Collaboration
Influencer Marketing
Squarespace intended to increase its signups, introduce its website-building services, and boost brand awareness and engagement. To do this, the brand looked for top YouTube channels with related niche.
To achieve their goals, Squarespace partnered with the top YouTube influencers and channels in various niches such as gaming, popular culture, learning, and movies including CrashCourse, Tyler Oakley, Philip DeFranco, etc. These YouTubers posted sponsored videos on their channel showcasing Squarespace’s unique features and services. Each of these sponsored videos included a clear call to action and a link so that the brand could track the campaign’s results.
Squarespace managed to increase high-quality signups for their online services.
Their YouTube influencer marketing campaign greated boosted Squarespace's brand awareness and reached over 34 million views.
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