CHEFMAN Warming Tray Case Study
Learn how CHEFMAN, a leading brand specializing in innovative kitchen appliances, used Ainfluencer to enhance the success of their influencer marketing efforts.
How Squarespace Drove Conversions Using Top YouTube Channels
Squarespace is a leading website building and hosting platform that helps users create professional websites in a few steps. Founded in 2004, it offers a range of customizable templates and drag-and-drop tools.
10
Creator Partnerships
34M
YouTube Views
N/A
Pieces of Content
Industry
Technology
Company Size
Large
Plan
Influencer Partnership
Strategy
YT Influencer Marketing
YouTube Reach
58M Likes
Network
Solutions Used
Content Collaboration
Influencer Marketing
Challenge
Squarespace intended to increase its signups, introduce its website-building services, and boost brand awareness and engagement. To do this, the brand looked for top YouTube channels with related niche.
Solution
To achieve their goals, Squarespace partnered with the top YouTube influencers and channels in various niches such as gaming, popular culture, learning, and movies including CrashCourse, Tyler Oakley, Philip DeFranco, etc. These YouTubers posted sponsored videos on their channel showcasing Squarespace’s unique features and services. Each of these sponsored videos included a clear call to action and a link so that the brand could track the campaign’s results.
Result
Squarespace managed to increase high-quality signups for their online services.
Their YouTube influencer marketing campaign greated boosted Squarespace's brand awareness and reached over 34 million views.
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