ِِDiel Friends Case Study
Diel Friends is a brand offering makeup products for kids and moms. Here’s how Diel Friends used Ainfluencer to collaborate with influencers in their niche.
How Squarespace Drove Conversions Using Top YouTube Channels
Squarespace is a leading website building and hosting platform that helps users create professional websites in a few steps. Founded in 2004, it offers a range of customizable templates and drag-and-drop tools.
10
Creator Partnerships
34M
YouTube Views
N/A
Pieces of Content
Industry
Techology
Company Size
Large
Plan
Influencer Partnership
Strategy
YT Influencer Marketing
YouTube Reach
58M Likes
Network
Solutions Used
Connect
Collaborate
Challenge
Squarespace intended to increase its signups, introduce its website-building services, and boost brand awareness and engagement. To do this, the brand looked for top YouTube channels with related niche.
Solution
To achieve their goals, Squarespace partnered with the top YouTube influencers and channels in various niches such as gaming, popular culture, learning, and movies including CrashCourse, Tyler Oakley, Philip DeFranco, etc. These YouTubers posted sponsored videos on their channel showcasing Squarespace’s unique features and services. Each of these sponsored videos included a clear call to action and a link so that the brand could track the campaign’s results.
Result
Squarespace managed to increase high-quality signups for their online services.
Their YouTube influencer marketing campaign greated boosted Squarespace's brand awareness and reached over 34 million views.
Previous
Next
More Case Studies
Inkling Scents Case Study
Inkling Scents is a company offering oil perfumes. Here’s a full guide on how Inkling Scents used Ainfluencer to run its influencer marketing campaign.
Squarespace Case Study
When it comes to promoting online services, influencer marketing plays a key role. Here’s a guide on how Squarespace partnered with the top YouTubers to increase its signups.
