Last Updated: March 23th, 2025
What Is UpPromote?
Before talking about its features, pricing plans, and pros and cons, let’s first start our deep conversation with an overview of what this platform is and what it’s designed for.
UpPromote is apparently a comprehensive affiliate and influencer marketing platform designed to help businesses manage and grow their affiliate programs efficiently. It was developed by Secomapp and it’s mostly popular among Shopify merchants due to its smooth integration and user-friendly platform. UpPromote offers a range of tools to simplify affiliate marketing, including customizable commission structures, automated tracking systems, and real-time analytics. All of these features allow businesses to monitor performance closely and make informed decisions to optimize their marketing strategies.
The platform also provides useful tools for affiliates, like coupon codes and affiliate links, to help them promote products more easily. Now let’s see if this platform is as helpful as it seems for brands and affiliates.
UpPromote Review: Features, Pricing, Pros & Cons+ the Best Alternatives in 2025
Have you heard of UpPromote? This affiliate marketing tool is supposed to be the secret sauce for e-commerce merchants, offering smooth Shopify collaboration with powerful features. With affiliate marketing growing everyday, more brands and affiliates are considering UpPromote as a good option to create profitable partnerships and drive success.
However, deciding whether UpPromote is the right fit requires a closer look. To make a good choice, you need a deep dive into its features, pros and cons, and how it’s holding up against other competitors. In this blog, we’ll bring everything to the table, helping you know if UpPromote is the perfect match for your affiliate marketing plans.
Let’s get started, shall we?
Features of UpPromote
As a Shopify affiliate marketing platform, UpPromote offers a wide range of features to help merchants launch and manage affiliate, influencer, and referral programs. Its main features include:
- Commission and Payment Oversight: UpPromote not only supports setting up different commission rates but it also supports multi-level marketing (MLM) with unlimited referral levels in higher plans. This will give users the ability to reward an affiliate for sales made by sub-affiliates they refer. For payouts, UpPromote works with PayPal for automated payments to affiliates. An Auto PayPal feature is available to handle repeated payouts.
- In-App Communication: UpPromote supports an in-app chat system for brands to communicate with their affiliates smoothly. Brands can send messages or announce campaigns to affiliate teams right from the app, which is quite handy for collaboration.
- Partnerships: The partnership tools collaborate with popular apps and platforms. Since it’s built for Shopify, it works seamlessly in the Shopify admin and with Shopify’s latest themes As we previously mentioned, it also works with PayPal (for payouts), email marketing tools like Mailchimp and Klaviyo, and other services.
- Fraud Protection Analysis: UpPromote provides a reporting dashboard to control clicks, conversions, and sales from affiliates. You can review the number of referral orders per month that may be capped on lower plans. It also has fraud detection features that can identify self-referrals or suspicious order patterns. This is probably the best feature that can prevent damage to the affiliate program.
- Referral Widget After Purchasing: The ability to transform customers into affiliates through a post-purchase popup is a very handy feature that each affiliate platform must have. For UpPromote, after a customer buys something, the platform displays a popup inviting them to join the affiliate or referral program. This helps turn happy customers into advocates easily.
- Exclusive Affiliate Dashboard: UpPromote offers an exclusive affiliate dashboard where affiliates can sign up, access their links and coupons, and track their performance. The portal can be personalized, letting you personalize the affiliate registration form with different templates and branding choices to boost sign-ups.
- Affiliate & Referral Program Management: UpPromote lets you set up multiple affiliate programs and referral campaigns. You can personalize commission structures, offering either one-time or multiple-time payments. Also, you will have the option to group affiliates into different programs to supply customer rewards.
- Multiple Tracking Methods: Affiliates can be tracked through referral links or coupon codes. UpPromote provides unique referral links and can generate and assign discount codes to each affiliate. This makes sure sales are tracked correctly, whether customers click a link or use a promo code at checkout.
- Affiliate Marketplace: UpPromote has a marketplace where buyers can display their affiliate programs to attract potential affiliates. This is meant to help you find affiliates beyond your direct network.
UpPromote Pricing
UpPromote Pricing
UpPromote offers four pricing plans and every brand and affiliate can start with a free plan and get to its most expensive program. Here is a complete explanation of its pricing plans:
- Free Plan ($0/month): The Free plan includes the basic features to start an affiliate campaign, allowing you to set up a simple program. It supports unlimited affiliates and programs, but some advanced features are totally limited. It’s great for small stores and start ups testing the platform but comes with restrictions like limited automation and fewer referral order reviews. It’s a good option to try the app but may not meet the needs of larger businesses.
- Growth Plan ($29.99/month): This plan offers more features than the Free program, such as up to 300 referral order reviews per month, the ability to assign one coupon code per affiliate, and sending up to 300 bulk emails a day. It also includes standard tracking and basic integrations. The Growth plan is ideal for small businesses that need more flexibility and support for affiliate programs.
- Professional Plan ($89.99/month): UpPromote’s professional plan offers even more advanced features, such as up to 600 referral order reviews per month, unlimited coupon codes, and 400 emails per day. It also includes features like PayPal Auto-pay and multi-level referral tracking. The Professional plan is best for growing programs that need more automation and greater capacity.
- Enterprise Plan ($199.99/month): Let’s talk about the most expensive plan of UpPromote. This plan includes all the features and the highest limits, such as unlimited referral order reviews, coupons, and up to 500 bulk emails per day. It may also include priority support and custom development. The Enterprise plan is designed for large-scale affiliate programs and is somehow considered a fair price compared to other affiliate software.
Keep in mind that all paid plans come with a free trial, allowing merchants to test them risk-free. If you uninstall or downgrade to the free plan within two days of the billing cycle, you won’t be charged.
Additionally, the Free plan is good for starting out, but as your program grows, you may need to upgrade for more features. Some users find it annoying to upgrade to unlock essential functions. However, UpPromote is more affordable than competitors, with plans starting at $59. All prices are monthly, but annual billing offers a 20% discount. UpPromote doesn’t charge extra commission fees; you only pay the app subscription and affiliate commissions.
UpPromote Customer Review on Capterra
Let’s face it, nothing works better than customer reviews when it comes to choosing an affiliate marketing platform.
Now let’s see what users really think of this platforms:
- Although the platform claims to have many influencers, user feedback suggests otherwise. The marketplace lacks responsive influencers, and no one has seen any results yet.
- The pricing plans with UpPromote seem endless. Users frequently express frustration about having to pay more and more just to upgrade their plans.
- The UpPromote chat system doesn’t work well, with frequent issues. It would be better if users could get messages through both email and chat.
In addition to all that, Afluencrer doesn’t allow influencers to connect with brands more than 1 time a day, unless they purchase a plan. And if the brand doesn’t accept your invitation, you won’t get your money back.
UpPromote Pros & Cons
In this section, we will review the pros and cons to understand why brands and affiliates choose to work with this platform and why some decide against it.
Pros of UpPromote
If you’re serious about affiliate marketing, the pros of UpPromote will help you decide if it’s the right platform for you.
- All-in-One Tool: UpPromote offers links, coupons, payouts, analytics, and multi-tier commissions for your affiliate marketing, all with no extra plugins required.
- Shopify-Friendly: Easy setup, clean interface, and works directly in Shopify’s admin.
- Flexible Pricing: One time free plan available for all pricing programs.
- Custom Branding: Personalized affiliate signups, dashboards, and links for a professional look.
- Seamless Integrations: Works with PayPal, Klaviyo, Mailchimp, Google Analytics, Facebook Pixel, and other Shopify apps.
- Affiliate Marketplace: List your program to attract more affiliates beyond your customer base.
- No Hidden Fees: Unlike networks that take a cut, UpPromote lets you pay affiliates directly with no extra charges.
Cons of UpPromote
While the pros highlight why you should consider this platform, the cons ultimately help you decide if UpPromote is the right choice for your affiliate program.
- Limited Affiliate Discovery: UpPromote’s marketplace lacks active affiliates. Therefore users need to attract on their own.
- Shopify-Only Focus: UpPromote is designed for Shopify, making it impractical for Amazon sellers.
- Cumbersome Payout Process: UpPromote’s PayPal-based payout system can be really annoying.
- Tracking & Performance Issues: This affiliate marketing platform users report tracking bugs and unreliable referral data.
- Feature Paywalls: locking key features behind expensive plans is what this platform does and it has become so frustrating for those with low budgets.
- High Costs Without Justification: UpPromote’s higher-tier plans don’t always match their value.
- Basic Affiliate Portal & Branding Limits: UpPromote’s portal lacks customization and a professional look.
- Inconsistent Customer Support: Some UpPromote users report unhelpful support experiences.
- No Amazon Affiliate Integration: UpPromote doesn’t support Amazon’s affiliate ecosystem.
While UpPromote may be a good choice for those working with Shopify, it’s not ideal for Amazon affiliate marketers. However, if you’re an Amazon affiliate marketer, there are alternative platforms that could work much better for you.
Best UpPromot Alternatives to Consider
Let’s end our conversation with alternatives to this platform for those who decide to move away from UpPromote.
1. AlgoRift
Many marketers avoid this platform because it doesn’t integrate well with Amazon. In contrast, AlgoRift provides everything this platform is missing.
AlgoRift is a powerful platform that simplifies Amazon affiliate marketing by connecting sellers with a wide network of affiliates. It offers features like high commissions, advanced analytics, and smooth integration with Amazon’s API. Unlike Amazon Associates, which offers up to 4% commission, AlgoRift allows for custom commission structures.
It offers a built-in marketplace for launching and managing affiliate programs, support for multiple brands, coupon management, custom contracts, and real-time performance tracking. With 24/7 support and its flexibility, AlgoRift is ideal for bloggers, influencers, and e-commerce businesses looking to increase sales and optimize marketing strategies.
2. Refersion
The second alternative is Refersion. Refersion is an affiliate marketing platform that helps brands manage and improve their affiliate programs. It offers tools for tracking and rewarding affiliates while giving brands full control to customize their strategies. Refersion supports in-house programs and influencer partnerships, making it flexible. With features like customizable commissions and real-time analytics, it helps brands boost their ROI.
3. GoOffPro
GoAffPro is a marketing tool for ecommerce stores that helps merchants create and manage affiliate programs. It allows businesses to recruit affiliates who promote their products and earn commissions on sales. It offers unlimited affiliates and sales, a custom-branded affiliate portal, multi-level affiliate networks, real-time tracking, and automatic PayPal payouts. It is mobile-friendly and supports multiple languages.
For merchants, GoAffPro helps increase sales and brand visibility. Affiliates earn commissions and can manage all their programs from one dashboard.
Conclusion
If you’re happy with Shopify and need a simple affiliate app, move on with UpPromote, though it has some limitations. However, if you find these limits frustrating or want a more modern, Amazon-friendly solution, Algorift, Refersion and GoOff Pro are great alternatives. Choose wisely based on your needs.
FAQs
Yes, UpPromote integrates seamlessly with Shopify, PayPal, email marketing tools like Mailchimp and Klaviyo, Google Analytics, Facebook Pixel, and other Shopify apps to streamline affiliate program management.
UpPromote has a marketplace where brands can display their affiliate programs to attract potential affiliates beyond their direct network. However, some users report that the marketplace lacks active affiliates, meaning brands may need to do more of their own recruitment.
Some users report that UpPromote has tracking bugs and unreliable referral data. This can cause frustration for merchants trying to monitor their affiliate campaigns accurately. It’s important to be aware of these potential issues when using the platform.
