The best ideas don’t just come to us; it’s important to look for them to get inspired. The best way to do that is to follow popular brands and see what their Black Friday influencer campaign ideas are for this year. But you don’t have to go and find them one by one because I gathered all the top Black Friday influencer campaign examples in this blog, so you can see them all in one place.

Top 8 Black Friday Influencer Campaign Examples

If, like many well-known brands, you want to boost Black Friday sales with influencer marketing, it’s necessary for you to see what these brands did in the past that made them so popular:

1- Fashion Nova: Social Media Blitz and Black Friday Flash Sales

Fashion Nova got millions of attention for this campaign and used Instagram as its main channel. Big influencers and celebrities like Cardi B and Kylie Jenner started promoting this brand and offered their followers up to 90% discount with unique promo codes.

However, Fashion Nova didn’t reveal all its cards at once; instead, it rolled out new flash sales, keeping all customers on the edge of their seats. This way, they dropped a new offer every hour, which brought huge traffic and more than $50 million in revenue. Here’s what you can learn from this Black Friday influencer campaign example:

• Use the right  influencers as reach boosters.
• Use Short and timed deals.
• FOMO (Fear of Missing Out) is powerful

2- HelloFresh: Influencer-Powered Black Friday Drives

You can learn a lot from this example because HelloFresh focused on two main things: Strong discounts and the right creators promoting them. A few years ago, they dropped huge discounts on their meal kit subscriptions to get more first-time customers.

And they partnered with influencers who were already trusted by food-focused audiences. Plus, they used social media ads at the same time to make sure potential customers know about them. This plan helped HelloFresh increase revenue by more than 90% that year. These are some tips that you can learn from this example:

• Strong discounts get more attention for you.
• People trust their favorite influencers.
• Targeted ads can help you get more customers.

3- Sephora: Black Friday Deals Under $15

Sephora offered time-limited discounts on expensive beauty products, which cost around $15 with this offer. And then worked with beauty creators to show its products and reach more people.

This way, Sephora created buzz and made the audience curious to drive more traffic and boost sales. Plus, they used email marketing and fun social media posts to reach their own leads at the same time. Here’s what you should remember from this Black Friday influencer campaign example:

• Time-limited offers make the audience curious.
• Influencers extend reach.
• Affordable pricing gets more attention.
• Digital promotion is key.

4- Shein: Massive Black Friday Sales from 2021–2022

Shein wanted to have a huge campaign, so they started by offering insane 80% discounts and time-limited deals. Then their Influencer partners stepped in and started talking about the offers for millions of people across social media.

Plus, they used challenges and some games on their apps to reward customers and keep them engaged. That is why Shein was the most downloaded shopping app during the 2021 Black Friday weekend. Here are the lessons you should write down:

• Gamification transforms your engagement.
• Deep discounts attract buyers.
• Trusted Influencers help you reach more people.

5- Puma India: Influencer Lookalikes Campaign

For Black Friday 2022, Puma India started a creative and different campaign by talking about how many fake versions of their products are out there. They partnered with influencers and used humor to mention this issue, and they hired lookalikes of their top ambassadors and placed them outside fake “Puma” pop-up stores.

Their message was so creative and simple: There are fake versions of us, but Puma’s Black Friday deals are real. Here’s a list of tips you need to keep in mind for your own campaign:

• You should have a creative storytelling to be in people’s minds.
• Influencers make your audience curious.
• Gaining trust and being honest are important.

6- Best Buy: Black Friday Gift Recommendations on TikTok

Best Buy used a different method and focused on gift recommendations, not just discounts. This means they worked with TikTok creators who shared some short and fun videos and talked about the best gift ideas to recommend Best Buy’s products as a gift.

TikTok influencers made some honest and personal content and showed their favorite gadgets, talked about why that item is a great gift, encouraged people to check out Best Buy’s Black Friday offers. Let’s see what we can use from this Black Friday influencer campaign example:

• Use gift-focused content to give people ideas.
• Use influencers for their real recommendations.
• Micro-influencers are a smart option.

7- Gymshark: #BigDealEnergy Black Friday Campaign

Gymshark started its campaign by teaming up with big names like KSI, Behzinga, and other popular creators to tease the upcoming deals. This made the fans super curious about the lunch date and made them keep checking the brand for updates.

This campaign was built around the hashtag #BigDealEnergy, which helped the videos reach millions of people. This way, the mystery about the start date and the catchy hashtags made the campaign a huge success. If you want to take notes about this one, here’s what you should write down:

• Teasing keeps audiences checking back for updates.
• Popular creators can make people excited.
• A catchy hashtag can help you reach more people.

8- L’Occitane: Influencer-Led Black Friday Push

L’Occitane ran a simple but effective campaign once by focusing on real product recommendations. They worked with influencers who shared a lot of fun videos talking about L’Occitane’s products. For example, Robin James posted a relaxed Instagram video about his favorite L’Occitane items and why he loves them.

This campaign was like friendly advice from these creators, which encouraged people to use this brand for their useful products. Let’s see what we can use from this Black Friday influencer campaign example:

• Influencer content boosts engagement.
• Simple messages and content work great.
• People love personal recommendations.

My Final Verdict for Your 2025 Campaigns

If you’re planning your Black Friday strategy for 2025, here’s the truth: you can have great ideas, strong discounts, and even the right creators, but without the right tools behind your campaign, the whole process becomes harder than it needs to be. That’s why I strongly recommend taking a look at Ainfluencer’s Black Friday deal.

Most big brands spend anywhere between $15K–$35K just to use an influencer platform before they even start their campaign. Ainfluencer’s Black Friday deal removes that barrier completely. You get access to everything… without paying the usual platform fee. Here’s what this deal actually gives you:

• Save up to $35,000 in platform fees.
• Access to top creators in your niche
• Commercial-quality video content made directly by Ainfluencer
• Reach global audiences with ease.
• A fully managed campaign handled by their team
• Faster launches because experts run everything for you