As we get closer to 2025 Black Friday, we should think about the methods we want to use to master it. Influencer marketing can be a great choice since the global market has reached $32.55 billion this year. That is why in this guide, I will talk about how to set your goal, choose the right influencer, and the best tools to win 2025 Black Friday with influencer marketing.

Your 2025 Black Friday Checklist

It’s important to have a list of steps you have to take for your campaigns, which is why I created this checklist for you so you can see all the steps in one place and start your journey.

1- Set Clear Black Friday Goals

Before starting your Black Friday campaigns with influencer marketing, you have to ask yourself, “What do I wanna achieve?”. 

After that, it’s time to make this goal specific, for example, don’t just say I want more sales, say “I want to drive 500 purchases by November 30”.

This way, you have a target to get and you can actually check it every day of your campaign to see how close you are to the goal, and if you are not where you want to be, you can make changes and test new ideas.

Now you have to decide which KPIs will show you how close you are. Here are the most common ones:

• Sales conversions
• Engagement
• Reach & impressions
• Follower growth

2- Choose the Right Influencers for Your Brand

You can’t work with every influencer and expect results from them, you have to choose the ones that there is more chance your audience will follow. Here’s a list of what you should keep in mind before partnering with influencers:

• Choose based on your niche and brand values: For example, a sustainable beauty brand needs eco-conscious creators who talk about beauty products.
• Consider audience and reach: This means, the influencer with more followers is not always the best choice; micro and nano influencers usually have better engagement and connection with their audience.
• Match the right influencer to the right offer: You need creators who can promote your Black Friday deals in the most real and natural way. For example, if you want to promote discounts on beauty products, you can work with beauty bloggers who test these kinds of items and review them for their followers.

3- Create Offers People Can’t Ignore

You are not the only brand that wants to master Black Friday with influencer marketing. I mean, your competitors are trying as hard as they can to be seen by your potential customers. So just offering a simple discount might not be enough; you have to use the best Black Friday influencer campaign ideas. Here are a few ideas that other brands used before:

• Offer time-sensitive deals
• Give them surprise gifts with every purchase.
• Offer “buy one, get one” deals.

4- Start Your Black Friday Planning Early

You must know that one of the most important factors in your campaigns is timing, because the influencers can’t just get you customers over night. You need to plan every step of the process and start early. Here’s what I recommend:

• 3-4 weeks before Black Friday: You need to start planning and talk to your team about goals and ideas you have for this year. You have to create a complete plan about deadlines, influencers you want to work with, and everything.
• 2 weeks before Black Friday: This is where you start making your audience curious about your offer, and creators can share “coming soon” videos.
• Black Friday week: And this is where people actually get the offer, and influencers share the discount codes or unique links.

By planning everything ahead, you are giving yourself and influencers the time to create the right content, and the chances of reaching your target will be much higher.

5- Make Your Campaign Easy for Influencers to Share

You must know that complicated scenarios and messages wouldn’t help you here, because the easier it is for influencers to share your offer, the better your results. Here’s a list of tips you have to know:

• Share clear messaging: You have to make sure that the influencers know your exact offer and goal.
• Provide content: It’s better to create the content like images, videos, or even caption yourself, so you can be sure that it fits your campaign.  
• Use a dedicated landing page: If you have a page for your Black Friday influencers would guide their audience more easily.

6- Track Your Black Friday Results

By now, you probably have some ideas on how to win this Black Friday with influencer marketing, so your next step would be to track your results. This is a necessary step that some brands don’t care about, but it actually helps you to see which creator is driving more sales for you. The simplest way to keep track of everything is by using affiliate links and discount codes.

• Affiliate links: If every influencer has a unique link to promote, you see the link’s traffic and sales. This way, you can easily see which creator is performing better.
• Discount codes: Again, when every influencer got a unique code, you can see which code was used the most.

7- Learn from Real-World Brand Examples

Sometimes, the best way to plan your Black Friday Campaign is to see what other brands like you did before. Here are two of the best Black Friday influencer Campaign examples I could find:

• Sephora: They started their Black Friday campaign by offering 50% off for some products and worked with some beauty creators to spread the word. These influencers showed the items in their routines videos and talked about the offer in a natural and real way, which helped Sephora boost sales.
• Gymshark: For this brand, fitness influencers shared their experience and honest reviews about Gymshark’s products and talked about the brand’s biggest discounts of the year.

8- Use the Right Tools to Maximize Your Results

If you want to make this process easier for your team, you need some simple and affordable tools behind your campaign. After researching these tools, I genuinely recommend checking out Ainfluencer’s Black Friday deal.

With this deal, you don’t have to worry about the usual costs that most brands have to pay. You can get your package, pay $0 in platform fees, and after setting the start date, use it whenever you’re ready. Here’s what you get with this tool:

• Save up to $35,000
• Work with top creators in your niche.
• Get commercial-quality video content.
• Reach global audiences
• Launch faster with a team that handles everything for you.

Final Steps for Your 2025 Black Friday Plan

It’s important to know that there is a first time for everything and everyone, so for starting your Black Friday campaign with influencer marketing, overthinking won’t help you get perfect results. The best answer is to see what other brands like yours did in the past and get inspired by their ideas. And if you need any help with your campaign, I suggest you use tools like Ainfluencer to make the process simpler.