Last Updated: August 26th, 2024
What Is Creator.co?
Creator.co is an influencer marketing platform that was launched in 2018 to help brands and influencers run collaborations. The platform has separate sections for both brands and influencers. Brands can join, create campaigns, and use advanced filters to find influencers that align with their goals.
On the other hand, influencers can join the platform to be discovered by brands, view different campaigns, and request to join them. Creator.co offers various features, including an influencer discovery tool, an analytics dashboard, and email templates for inviting creators through emails.
The platform also provides different pricing plans for brands and agencies, each with its own features and costs. But is Creator.co the best available option? Let’s check each feature in-depth and read the Creator.co review to make better decisions.
Creator.co Review: Pricing & Features + Best Alternative
In the following, we will check Creator.co’s, features, pricing plans, and customer reviews to help you decide on the best tool. At the end, we will introduce some influencer marketing platforms that can be good alternatives to Creator.co.
Creator.co Features
Let’s start by checking out what services this platform offers. Unfortunately, there is not enough information on their website but these are the tools they provide.
1. Influencer Discovery
Like most other influencer marketing platforms, Creator.co also allows creators to access a database of influencers on different social media channels including Instagram, TikTok, YouTube. According to what this company claims, currently there are 175K influencers available on this platform and ready to collaborate with brands.
Brands can search for influencers in their preferred channel based on search criteria such as age, location, gender, collaboration cost, etc.
2. Campaign Management
Creator.co provides tools for managing campaigns from start to finish. Brands can set up campaigns, communicate with influencers, and track progress all within the platform.
However, it is not clear how many campaigns each brand can create or activate on this platform. One thing that we got from its pricing plans is that the number of invitations or campaigns might be limited based on the plan you choose, which means whatever it is, it is not unlimited.
While you might wonder how many campaigns you should run each month, the truth is that running multiple campaigns can be beneficial for your business. It allows you to divide your budget into different campaigns simultaneously.
That’s what you can get on Ainfluencer. Unlimited invitations and campaigns each month. We don’t give you any number to limit your influencer marketing project. Furthermore, you don’t need to pay any price to access this feature. Feel free to join Ainfluencer without spending a penny and use all its features for free.
3. Analytics Dashboard
Running campaigns without analyzing the results can not help your brand. After using the creator.co influencer campaign tool, you can view the results on your dashboard, compare various campaigns, and personalize the displayed data types. For each campaign, you can access data on your gained audience, such as age range, interests, gender, etc.
3. Email Templates
Want to invite creators through emails? On creator.co, you can build multiple personalized email templates and invite hundreds of influencers at once. Influencers who are willing to work with you can join your campaign on the platform to help your brand.
4. Collaboration Hub
This section belongs to influencers and creators on different platforms. They can see available campaigns and send request to the ones they find suitable and interesting. This feature is completely free to creators, they don’t even need to sign up on the platform to see this section.
Creator.co Pricing
Like many other platforms, Creator.co offers different packages to choose from based on your needs. There are two types of packages, ‘Brand Pricing’ and ‘Agency Pricing.’ You need to purchase the agency packages if you have more than one brand. Here is how much they cost:
Brand Pricing
- Self-Serve: $460 per month – This is the DIY package and allows creator discovery, paid campaigns, giveaways and contests, etc.
- Start-Up: $1795 per month – If you need an assistant for your marketing strategy and running successful campaigns, this is the package for you. It includes everything in the DIY plan plus an account manager, campaign strategy, and monthly health checks.
- Trailblazer: $2695 per month – You have a dedicated account manager who will handle the bulk of your influencer campaigns, from strategy to reporting.
- Bespoke: $3495+ per month – If you are trying to run campaigns with more than 50 influencers, this plan is designed for you.
Each of these plans requires paying for at least a three-month subscription. You also need to pay $395 for the onboarding meeting. But if you purchase the yearly plans, you will get a 15% discount.
Agency Pricing
- Boutique: $7,495+ per year – Up to 5 brands
- Power House: $14,995+ per year – Up to 10 brands
- Global: $28,995+ per year – Unlimited brands
Creator.co Reviews: What Customers Say?
To make sure Creator.co is working great, we can check their customer reviews on trusted websites including G2 and Trustpilot. Let’s see what users say about this platform:
- On Trustpilot, there are around 30 Creator.co reviews with a 4.1 rating score.
- On G2, this platform has a 4.7 rating score from 80 reviews.
- While the app is perfect for discovering social media influencers, there are lots of creators with fake followers and likes.
- Having a dashboard that allows you to monitor and track all your campaigns and influencers is another great feature that customers like.
- There are many happy reviews from users who grew their businesses with influencer marketing through this app.
Overall this platform has its pros and cons. Let’s summarize the benefits and drawbacks of this platform.
Creator.co Pros and Cons
Pros
- Influencer Discovery
- Collaboration Hub (For Influencers)
Cons
- No Free Trial
- Pricey Packages
- Lack of Showing Influencer Engagement
Ainfluencer: The Best Creator.co Alternative
While Creator.co can be helpful for discovering social media influencers across major platforms, it’s not the best option. The pricing can be too much for many business owners and you might not receive the results you want on your page. But we have a better alternative which is completely free and has more features to help you.
Ainfluencer is a safe and end-to-end influencer marketing platform that acts as a bridge between brands and influencers across Instagram and TikTok. With the help of an AI-powered search engine and more than 20 filters, you can find creators in your industry in a couple of minutes.
To make sure influencers are active and have real followers, you view their profiles and check their past collaborations, engagement metrics, and their latest insights. In case you need fresh data from recent days, you can easily ask for account insights with a tap.
As a brand, you don’t need to pay anything to the platform; You can use all the features without any cost and contact high-quality influencers. To make sure you are satisfied with the collaboration results, Ainfluencer will keep your money safe on its trust escrow system before delivering to influencers.
So what are you waiting for? Join Ainfluencer for free now and start working with social media influencers.
| Features | Creator.co | Ainfluencer |
|---|---|---|
| Database of Influencers | 175K | +2M |
| Filtering | Keyword filtering | AI-powered search engine/
More than 20 filters |
| Pricing Options | $460 - $3,500 | Free |
| Influencer Search | ✅ | ✅ |
| Platforms | Instagram, TikTok, YouTube | Instagram & TikTok |
| Number of Campaigns | Limited Based on Pricing Plans | Unlimited |
| Campaign Management | Based on Pricing Plans | ✅ |
| Detailed Insights | ❌ | ✅ |
Other Creator.co Alternatives
While Ainfluencer can be the best alternative to Creator.co for its ease of use and free tools, there are some other alternatives in the market. However, none of them are free, and there are no free trials. But they are still worth mentioning.
1. Klear
Currently owned by Meltwater, Klear is one of the Creator.co alternatives with lots of helpful features that allow you to discover influencers in your niche and run campaigns. This platform provides social media monitoring tools that will enable you to access detailed data about each influencer, their activity, and their audience. Klear doesn’t provide visible pricing on their website, so you need to request a demo.
For more information, read Klear’s review.
2. Grin
Another available influencer marketing platform that can be a great alternative to Creator.co is Grin. Similar to other tools, Grin provides everything you need to search for creators in your niche and analyze their audience. But one of its unique features that sets it apart from other tools is content management which helps brands to organize and track their content.
For more information read Grin review.
3. Modash
If you like to find influencers’ contact information and reach out to them outside the platform, Modash can help you. This Creator.co alternative provides influencer discovery, campaign tracking, and payments inside the app as well as a helpful tool to find influencers’ email addresses to contact them outside the app.
For more information, read Modash review.
Conclusion
Creator.co reviews show that even if this platform is suitable for influencer marketing, it has drawbacks, that the most significant negative point is its pricing plans that might be a bit costly for some businesses, and there are some creators with fake followers on the platform.
For those looking for a better alternative, Ainfluencer is one of the greatest options with a focus on transparency, it offers a free platform that connects brands with influencers on Instagram and TikTok. While it’s completely free to find influencers on this platform, it offers a trust escrow system for secure transactions between influencers and brands.
FAQs
Vinod Varma is the founder of Creator.co and launched this company in 2018. Today, the company has 48 employees and is used by many brands and influencers to run social media campaigns.
Unfortunately, this platform doesn’t offer a free plan or even a free trial to test the features. On the brand side, they offer four different plans starting from $460 per month. Besides the subscription cost, you need to pay $395 for the onboarding meeting.
In simple words, Creator.co is an influencer marketing platform that connects brands and social media creators. It allows them to run influencer-based campaigns, analyze the results, and manage campaigns.