Last Updated: August 24th, 2024
What Is Digimind?
Digimind is a social media monitoring company founded in 1998. This company has been active for more than 20 years and has gone through many changes. Today, Digimind is an ‘intelligent software’ that aims to help with your partnerships.
The platform is now owned by Onclusive and claims to offer more than its competitors, but let’s put these claims to the test. So what more does Digimind promise to deliver? Well, this platform supposedly helps you “understand the world as it is.”
Digimind’s goal is to deliver a comprehensive understanding of the social media world through data and insights. This is supposed to be done through a mix of AI and human intelligence.
Overall Digimind’s main purpose is social listening and delivering through market intelligence. The platform tracks and analyzes the data surrounding you and your competitors, and gives you a neat package of easily understandable information.
In this Digimind review, we’ll take a look at what features these promises translate to, and how many of them are really delivered.
Digimind Review: Pricing & Features + Best Alternative
To give you a full understanding of Digimind, we’ll be going over the features the platform offers, Digimind pricing, and the best alternatives you could use.
Digimind Features
First and foremost, let’s take a detailed look at exactly what Digimind can offer you.
1. Social Listening and Market Intelligence
One of the features around which Digimind builds an identity is social listening. The name is unique but is the service really that different from other similar social media companies? A detailed exploration proves that to be a no.
What social listening really means is a platform that allows you to monitor and analyze the conversations in social media, and predict the upcoming trends ahead of time. While this is a great feature to have, it is by no means unique to Digimind.
This platform also gives you a report of your own performance and your brand’s reputation. Market Intelligence on the other hand is an application that uses the same information, and from our understanding, offers the same feature but in a bigger scope.
While social listening is focused on online conversation, market intelligence works outside of the online world.
2. Consumer Insight
Digimind researches the market to learn what your consumers want, how they have reacted to your product, and what campaign could be right for you. All of this is done under that consumer insight feature.
3. Influencer Identification
This feature is the same as any other influencer discovery feature. This platform allows you to search through its influencer database and find the partner that’s best suited for your business based on many different criteria. However, it only helps businesses find relevant influencers; there is no feature to invite them, send them messages or start a collaboration.
Therefore, if you want to start an influencer marketing, Digimind might not be your choice. In this case, you should use an actual influencer marketing platform, like Ainfluencer.
If you’re looking to find influencers in a massive database, filter your search by location, keyword, demographic and so much more, all for free, then you’re in luck!
Ainfluencer can do all of that for free. Forget about the crippling fees of various platforms with features that aren’t even useful to you. Find your perfect influencer, run unlimited campaigns, and enjoy the gift of influencer marketing all for free with Ainfluencer.
4. Campaign Management
Digimind gives you the tools to start and run your campaign and evaluate its performance. From the limited explanations on their website, it appears that you will be offered a campaign analyst to help you understand how you can improve.
It is unclear how many campaigns you can run, whether you will be offered a campaign manager or not, and how much a campaign can cost. This lack of transparency proves very problematic in choosing a service.
For a more transparent and certainly cost-friendly option, you can check out Ainfluencer. This platform gives you the chance to start unlimited campaigns, all for free. Don’t miss out on the risk-free investment opportunity that Ainfluencer offers.
Digimind Pricing
The problem of transparency is once again present here. There is no information regarding Digimind pricing on their website. However, some users have reported paying the starting price of €15,000.00 per year. This amounts to more than €1,200 per month.
There are two variables that change the price of this service. One is your number of monthly mentions with unlimited queries, and the other is the total number of queries a year regardless of mention.
How the ‘mentions’ system works is not clarified. Digimind does offer a free demo, but absolutely no free plans are available.
Is it possible to gain access to a lot of the same features as Digimind for free? Yes! With Ainfluencer, you get many of the features Digimind has to offer, without breaking the bank.
Digimind Reviews: What Customers Say?
So we’ve already explained everything that this platform promises, but how much of it is really delivered? Here we can see some Digimind reviews by real users. Let’s take a look at some of Digimind reviews on trusted websites such as G2 and Capterra:
The very first issue users seemed to face was some missing content. Digimind promises to help you gather and present data in easily understandable ways. However, users have found that it doesn’t deliver on this promise.
Some others had the same issues plus some inaccuracies:
Some went as far as to call it terrible:
Another user was struggling with outdated news. Taking time out of your busy schedule to check a notification, only to see it was from more than 6 months ago can be very annoying:
Digimind Pros and Cons
Pros
- Sentiment analysis
- Various integration abilities
- Trend tracking
Cons
- Difficult interface
- Overwhelming data
- Slow customer service
- Glitchy integration on certain apps
- Limited customization
- Lack of free plans
While a free demo is available, the lack of free plans makes it difficult to pick Digimind as your platform. It’s not possible to gauge the helpfulness of software like this in one demo only, and the hefty price tag doesn’t seem worth it without guaranteed results.
Ainfluencer: The Best Digimind Alternative
A helpful alternative in this scenario is Ainfluencer.
Everything on the platform is completely free of charge so if value for money is an issue you’re concerned with, give Ainfluencer a chance.
Digimind and Ainfluencer are not competitors. In this scenario, the two platforms can go hand in hand to help you get the most out of your influencer marketing efforts. You can run unlimited campaigns in Ainfnluencer, and get a better understanding of your social presence with Digimind.
Alternatively, you can use Digimind to gather information about your customers and their needs. Then, with the help of Ainfluencer, you can employ advertisements that cater to those needs.
Other Digimind Alternatives
So let’s look at a few alternatives that offer you the same services as Digimind:
1. Brandwatch
Brandwatch is a social media management company that has been around for years. They’re well-known for their CRM tools and global presence. Much like Digimind, they don’t specialize in any particular field but have a general set of features for your social marketing needs.
If you want to learn more about this company, check out our Brandwatch review.
2. Upfluence
This platform is able to take care of your influencer marketing needs across many different social media platforms including YouTube and Twitch. With more transparency and a basic plan available, Upfluence could be the more cost-efficient choice in comparison to Digimind.
To make a more informed decision between these platforms check out our Upfluence review.
3. Mentionlytics
Mentionlytics is once again a SaaS, which stands for Software as a Service. This software markets itself as an online reputation management. Most of the services you get with Mentionlytics are the same as Digmind, just with less experience.
Conclusion
What Digimind is attempting is a big feat and based on what the users have experienced, it seems as if the platform hasn’t quite managed it yet. The problem is that despite the inaccuracies in delivering the promises, the price tag continues to match that big feat.
Should you go for Digimind? We have tried to offer you all the available data about this platform in hopes of giving you an informed decision. Pick an uncertain software that seems unable to deliver its promises for a hefty fee, or go for a free choice that gives you everything you need for your marketing plans. The choice is yours!
FAQs
Digimind is primarily a paid social listening and market intelligence platform, and it does not offer a free tier for its services. The pricing structure is based on the volume of mentions and the number of queries, which means potential users need to contact Digimind directly for specific pricing details tailored to their needs
Digimind employs techniques for sentiment analysis, utilizing natural language processing (NLP) and machine learning to interpret the emotions expressed in social media conversations.
Digimind prioritizes security and data protection, implementing comprehensive measures to ensure the safety of its platform and user data. The company has a defined incident management process to address security incidents, ensuring users are notified promptly, and corrective actions are taken.