ِِDiel Friends Case Study
Diel Friends is a brand offering makeup products for kids and moms. Here’s how Diel Friends used Ainfluencer to collaborate with influencers in their niche.
How Olay’s Influencer Marketing Campaign Helped It Get a Higher Instagram Engagement Rate
Olay is a well-known skincare brand that offers skincare products. Emphasizing natural beauty, Olay used the power of influencer marketing in 2018 to drive more Instagram engagement.
9
Creator Partnerships
21M
Creator Followings
N/A
Pieces of Content
Industry
Beauty
Company Size
Large
Plan
Influencer Partnership
Strategy
Influencer Marketing
Engagement Rate
8.33%
Network
Solutions Used
Connect
Collaborate
Challenge
Olay intended to establish brand affinity and help women embrace their natural beauty using Olay’s skincare products. To do this, the brand needed to reach a wide range of audience and improve women’s empowerment.
Solution
Olay partnered with 9 women (called the Fearless 9) as the face of their campaign. This group included models and athletes such as Aly Raisman, Kay Adams, and other influencers. During a 28-day challenge, these models and influencers broke free of their normal makeup routine, and used Olay’s skincare products instead and shared related posts. They used #FaceAnything as their hashtag to promote the idea of being their true self.
Result
Using this influencer marketing strategy, Olay increased its Instagram engagement rate by 8.33% and got millions of likes on the platform.
Due to the authentic content that the influencers created for the brand, the brand managed to appeal to the Millennials and Gen Z consumers and increase its sales.
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