Last Updated: September 2nd, 2023
What is Onalytica?
In 2009, Onalytica was founded by Michael and Paul Birch as an influencer marketing platform that connects brands with topical influencer communities. Currently, Tim Williams is the CEO of this company and holds a degree in finance from the University of Southampton.
Onalytica is headquartered in Crosby Row, London, United Kingdom, with a second office in New York. To date, it has supported over 1,000 B2B and B2C influencer programs in 20 different countries. On their website, there are two different sides for brands and influencers.
Unfortunately, their website does not have much information about how this platform works. That’s why it’s essential to check Ontalytica reviews before spending money.
Onalytica Review: Pricing & Features + Best Alternative
Even though Onalytica is not among the free influencer marketing platforms, some brands might consider using it for their business. But is it the best option?
That’s why we have decided to take a closer look at Onalytica and elaborate on its features and services. Additionally, we will introduce you to the best free alternative to Onalytica, presenting a comprehensive set of tools and features designed to cater to the needs of both brands and influencers. Let’s dive in.
Onalytica Features
First things first, let’s go over Onalytica’s features. By understanding the services they offer, you can better understand whether this platform aligns with your influencer marketing strategies. So, let’s start.
1. Influencer Discovery
Onalytica provides a database of over 700,000 influencers across Twitter, Instagram, YouTube, Facebook, and LinkedIn. As a brand, you can identify your influencer match by topic, demographic or content.
You can analyze each creator’s community to see if they match your target audience. However, the platform provides limited information on each influencer’s profile, offering only their engagement rate, activity frequency, and follower count. This is enough to understand whether they are the most suitable match for a brand’s needs.
As an alternative, you can try the Ainfluencer influencer marketing platform to search among more than 2M active Instagram and TikTok followers. On each creator’s profile, you can review their past collaborations, engagement metrics, and latest account insights to ensure their activity.
2. Campaign Insights
Onalytica provides brands and agencies with reports and analytics to help them keep track of their progress and analyze the success of their influencer marketing campaigns. These reports include engagement rates, reach, amplification, etc.
3. Campaign Management
After discovering influencers, you can send them requests to join your program. In a customizable dashboard, you can review and manage all your invites and their status (Approved or Rejected).
If you are looking for a free and safe platform that allows you to host unlimited social media campaigns and add as many influencers as you need to them, Ainfluencer is what you are looking for!
You can access over 2M active Instagram and TikTok influencers, find the most related ones using an AI-powered search tool and 20 advanced filters, create unlimited campaigns, manage your campaigns, make payments, and more in a single dashboard.
Onalytica Pricing
One of the key aspects you should consider when choosing an influencer marketing platform is pricing. Businesses have a set budget for their marketing strategies, and utilizing influencer marketing is not cheap. That is unless you use a free platform.
Onalytica is not free, and even though they offer a demo, their plans are costly, especially for smaller businesses.
There are no details about their pricing on Onalytica’s website, and if you want to learn more, you have to get in touch. But it’s already clear that it’s going to be expensive.
If you are seeking an alternative that is completely free and provides everything you need for managing influencer-based campaigns, consider Ainfluencer. Using this advanced platform, you can discover creators, chat with them, invite them to your campaign, and track the results in one place.
Onalytica Reviews: What Do Customers Say?
The best way to find out whether a platform is working properly or not is by checking its customer reviews. Unfortunately, there are not many Onalytica reviews on the internet, and that’s not a good sign.
As we mentioned, Onalytica doesn’t provide visible prices on its website, but we can see from the reviews that it’s expensive for many brands.
One of the primary disadvantages of Onalytica is that there are no in-app features for brands to contact influencers directly. The only option is to use emails, and it’s not always easy or mobile-friendly. This user pinpoints this issue in detail:
Another issue that most users mentioned is Onalytica’s interface. According to reports, this software has a steep learning curve, and users find it to be not as intuitive as other similar tools. Let’s take a look:
Onalytica Pros and Cons
Now that you know everything about this platform and have read Onalytica reviews, let’s summarize the benefits and drawbacks of this tool.
Pros
- Customizable dashboard
- Available customer support
- Free signup for influencers
Cons
- Limited influencer database
- Not supporting TikTok influencers
- Limited search filters
- Limited information about each creator
- Transparent pricing
The Best Onalytica Alternative: Ainfluencer
As we have seen, while Onalytica provides an influencer discovery and campaign management tool, there is no guarantee that it will match the right creator. The platform lacks essential features, such as filtering options, in-app messaging, and influencer insights. Why pay for this service when there is a free alternative with many professional tools?
Ainfluencer is a free and end-to-end influencer marketing platform that provides a database of over 2M active creators across Instagram and TikTok. You can use an AI-powered search tool and more than 20 filters (such as audience metrics, location, budget, language, etc) to find the right influencer match.
Next, you can view their profile on Ainfluencer to view essential information about their audience and activity to ensure they can help your growth. By using the in-app messaging feature, you can talk with each creator, ask for account insights, and invite them to your campaigns.
As a brand, you don’t need to pay any additional fee to the platform and can use all the features for free. You also don’t need to be worried about the collaboration cost and delivering the money to influencers. You can make all the payments inside the app.
Ainfluencer’s trusted escrow system will keep your money before delivering it to influencers until you monitor campaign results. So what are you waiting for? If you are ready to run a safe and effective campaign, join Ainfluencer for free now!
| Features | Onalytica | Ainfluencer |
|---|---|---|
| Database of Influencers | 700K | +2M |
| Filtering | Keyword filtering | AI-powered search engine/
More than 20 filters |
| Pricing Options | N/A | Free |
| Influencer Search | ✅ | ✅ |
| Platforms | Twitter, Instagram, YouTube, Facebook & LinkedIn. |
Instagram & TikTok |
| Number of Campaigns | Limited | Unlimited |
| Campaign Management | ✅ | ✅ |
| In-app Messaging | ❌ | ✅ |
| Detailed Insights | ❌ | ✅ |
Other Onalytica Alternatives
Are you looking for other Onalytica alternatives that can connect you with social media influencers? Here are some of the available options.
1. Modash
One of the Onalytica alternatives that provides a massive database of over 250M creators across Instagram, TikTok, and YouTube is Modash. With this tool, you can check each creator’s audience in detail, chat with influencers, track your campaign KPIs, etc.
Read Modash Reviews.
2. TrendHero
If your main focus is on Instagram and you want to collaborate with Instagram influencers to run campaigns on this platform, TrendHero can help you. This tool provides a database of over 110M creators on Instagram,
Read TrendHero Reviews.
3. Influencity
With a database of over 90M influencers across Instagram and TikTok, Influencity is one of the available Ontalytica alternatives. With this tool, you can discover creators, analyze their activity, and reach out to them via email in bulk.
Read Influencity Reviews.
Conclusion
Onalytica is one of the available influencer marketing platforms that has been in the market for almost 15 years. While the platform provides a user-friendly interface for brands to search for influencers, it’s not the best option and has some drawbacks. The cost of service can also be high for many brands.
If you are looking for a safe and free Onalytica alternative with lots of cool and helpful features, Ainfluencer is what you need. Using this tool, you can discover influencers, create campaigns, manage and track your success, and everything you need in a single dashboard.
FAQs
Onalytica enables brands and influencers to connect and collaborate. It also helps brands activate and structure influencer campaigns globally.
Yes, Onalytica is a legitimate influencer marketing platform that offers features like influencer discovery, campaign management, and analytics.
However, it’s not free, and its pricing is considered expensive, especially for smaller businesses. Users have mentioned drawbacks, including the lack of in-app features for brands to contact influencers directly and a reportedly steep learning curve for the platform’s interface.
Ainfluencer is a great alternative to Onalytica, addressing its limitations. Firstly, it’s completely free. Secondly, with an AI-powered search tool and over 20 filters, you can find your ideal influencer match in just a few minutes.