Last Updated: June 22, 2024
What Is Influencity?
Influencity is an influencer marketing platform based in Spain that helps brands and agencies simplify their influencer marketing procedures. Back in 2014, the platform only provided 100 Twitter influencers. However, since then, it has expanded its database, and as it claims, it now has over 90 million influencers across various social media platforms, with a significant presence on Instagram and TikTok.
The inspiration behind creating Influencity came from the idea of building a “meeting place” or “city of influencers” for brands to connect with influencers. Following this goal, the platform allows users to search for influencers using over 20 filters, including engagement, location, gender, age, and interests, making it easy to find the perfect match for a brand or campaign.
Being a well-known name among influencer marketplaces, many businesses might use this tool in their marketing strategies. That’s why it’s essential to read Influencity reviews before making any decision.
Above all, has it been successful in becoming a worthy influencer marketing platform? Not for those seeking the best free influencer marketing platform! Let’s see what this platform offers to advertisers and influencers, and what alternatives you can choose instead of it.
Influencity Review: Pricing & Features + Best Alternative
Let’s review Influencity’s features and pricing plans and read customers’ reviews on this platform. Then, we will explore some of the Influencity alternatives.
Influencity Features
Here are the features you can find on Influencity:
Influencer Discovery
Influencity allows brands to find influencers who align with their niche. They can search for influencers based on different filters. However, there’s a catch. After finding the right influencer, and only if you do, the only way to communicate with them is through email integration with the IRM tool.
Influencer Analytics
Like most influencer marketing platforms, Influencity also offers real-time influencer and post analysis. With this tool, you can get insights into influencers’ audience including their demographics, age, interests and more.
These analytic tools can help you decide which influencer is better for collaboration based on their followers.
You may need to decide between two or more influencers. That’s when Influencity offers you the tool to compare influencers.
Campaign Management
To facilitate collaboration with several influencers at a time, Influencity offers the ‘Manage Campaig’ feature, in which you can track influencers’ work and assign new tasks to them.
Furthermore, this feature also allows large businesses easily coordinate their campaigns, especially the ones that are done with several influencers.
Result Analytics
This feature allows you to create a report with stats to discover whether your influencer marketing project was successful.
Additionally, you won’t lose your previous data so you can easily compare each campaign to track improvement.
Note: While Influencity claims to prioritize transparency and authenticity, the effectiveness of its fraud detection mechanisms can be inconsistent. Some brands have experienced collaborations with influencers who engage in fraudulent activities, such as adding fake followers, raising questions about the platform’s ability to safeguard against such practices. We’ll elaborate more later.
Engagement is important for most brands, and collaborating with influencers who don’t add fake followers to your account is extra important. You can read other collaborators’ opinions and rate about each influencer on Ainfluencer, which can prevent this problem from happening.
Want to test it?
Influencity Pricing
Now it’s time to check out Influencity pricing plans. Generally, Influencity offers 4 plans that users can choose from based on their needs and budget. However, at first glance, we can see it lacks a free plan. Even the basic plan can be expensive for a small business.
Let’s take a closer look.
- Basic: This plan allows businesses to search for influencers and create 30 monthly analyses for $198 per month.
For example, there is no email integration with this plan, you can only create 1 list per month, and you won’t access any reports or campaign management features.
- Professional: With this plan, which costs $398 per month, users can do an unlimited number of searches, export reports, and access 600 influencers in a campaign.
Even with the professional plan, there are limitations that can easily be avoided by using the free influencer marketplace that we’re going to introduce later.
- Business: The business plan costs $998 per month and allows users to get 25,000 monthly results, 500 monthly analyses, and more. But it can be pretty expensive and not all businesses can afford this plan. Also, it’s not wise to do so when there are better options with lower costs and more features.
- Create Your Own Bundle: This customized plan allows users to choose their desired features and pay accordingly. So it can get quite expensive if you want good results.
Did you know you can get all these features on Ainfluencer for free? You don’t need to buy any plans, as Ainfluencer is completely free. Without paying a penny, you can join this marketplace, search for as many influencers as you like, and collaborate with them.
What Real Users Say About Influencity
As we mentioned earlier, there are a few downsides when it comes to Influencity. For instance, there are many reports that show the authenticity of influencers on this platform is questionable. Take a look at some of Influencity reviews:
As you can see, this unhappy user encountered far too many fake accounts on their journey. This will lead to a significant amount of wasted time, and all your influencer marketing efforts can go in vain.
Here’s another Influencity review on trusted platforms such as G2:
This user is also unsatisfied because of the fake engagement rates some influencers have on Influencity. There are also many accounts that haven’t been active for a long time or have zero posts. Influencity fails to address these matters which is a huge disadvantage.
There is another problem that most users have with platforms that offer different pricing plans. In most cases, they lose their money if they don’t find the platform efficient for their business. There is no refund!
The last problem is also solved on Ainfluencer by allowing users to search for influencers without the obligation to purchase any plans. All the steps of creating an influencer marketing campaign, from finding the influencer to the final report, are free. Unbelievable? Check it out for yourself.
Influencity Pros and Cons
Pros
- Large Influencer Database
- Influencer Discovery
- Campaign Management
Cons
- No Free Trial
- Expensive Pricing Plans
- Feature Limitations
- Limited Platform Support
Furthermore, although Influencity offers a demo, there is no free plan for brands and influencers. Many users find their prices to be on the high end, which may not make it a good investment, especially when it comes to ROI. But are there any better solutions? Of course!
We start with the best alternative:
Ainfluncer: Best Influencity Alternative
Ainfluencer, a game-changing end-to-end influencer marketing platform, is here to simplify and optimize the world of influencer marketing. Whether you’re a brand looking to collaborate with influencers or an influencer seeking exciting partnerships, Ainfluencer is your go-to platform. The best part? As we mentioned earlier, it’s 100% free!
Ainfluencer distinguishes itself from the crowd in several remarkable ways. Let’s explore what makes it stand out:
1. No Fees, No Limits
Forget about paying hefty prices to access a database of influencers. At Ainfluencer, you can access a large list of influencers on Instagram and TikTok without any cost. You can also send unlimited invitations, without any cost.
Similarly, influencers can join the platform and increase their chances of making money on Instagram and TikTok without incurring charges. This transparent and cost-effective approach sets Ainfluencer apart, making it ideal for businesses and influencers looking to maximize their ROI.
2. Effortless Collaboration
Ainfluencer primarily focuses on Instagram and TikTok, two of the most influential social media platforms today. Brands can effortlessly discover influencers that align with their niche, target audience, and location preferences.
The platform allows you to filter influencers by criteria such as gender and audience type, making it easy to find the perfect partners for your campaigns.
3. Streamlined Campaign Setup
With Ainfluencer, setting up influencer marketing campaigns is a breeze. In just a few simple steps, you can launch your campaign and access a vast network of over 500,000 influencers on TikTok and Instagram.
Sit back and watch as influencers in your niche submit offers and proposals, giving you the freedom to choose the collaborations that align best with your brand’s goals.
4. Unlimited Possibilities
Ainfluencer doesn’t impose limitations on influencers or brands. As a brand, you can manage an unlimited number of campaigns, receive proposals from countless influencers as long as your campaign is active, and access all the platform’s valuable features—all without incurring any fees.
So why use expensive and limiting platforms such as Influencity when there are far better solutions at zero cost? We hope that this article can help you make the best decision for your business so that you can flourish like never before!
| Features | Influencity | Ainfluencer |
|---|---|---|
| Database of Influencers | N/A | +2M |
| Pricing Options | Starts from $198/Month - No Free Trial | Free |
| Influencer Search | Yes | Yes |
| Number of Invitations | 600 invitations on professional plan | Unlimited |
| Number of Campaigns | 10 Campaign on the basic plan | Unlimited |
| Campaign Management | Yes | Yes |
| Detailed Insights | No | Yes |
Other Influencity Alternatives
Now that you’re more familiar with this platform, it’s time to introduce you to other Influencity alternatives! So, keep scrolling.
1. Modash
One of Influencity competitors is Modash, which has a large database of influencers, the ability to download profile report PDFs, and campaign management tools. One thing that may set this platform apart from Influencity is its 14-day free trial, allowing users to check out the platform before purchasing the plans.
However, it still lacks some features and tools.
Check out Modash review.
2. Grin
Both Grin and Influencity offer influencer discovery tools, allowing users to find and recruit influencers for their campaigns. However, Grin is known for its advanced search filters and AI-powered influencer matching, while Influencity provides a comprehensive database of over 70 million influencer profiles.
Furthermore, Grin also includes a free trial, which Influencity lacks. On the other hand, it still has some drawbacks that users need to know.
Read Grin Review.
3. HypeAuditor
Based on users’ experiences, HypeAuditor seems to be a better option for campaign management. It provides detailed campaign performance metrics and customizable reporting options.
What other things do users like and dislike about HypeAuditor?
Read HypeAuditor Reviews.
Conclusion
Is Influencity the right influencer marketing platform for you? We’ve tried to answer this question by introducing Influencity and discussing its features, pricing, and user reviews.
We have also introduced you to Ainfluencer, the best Influencity alternative, and explained how it can maximize your revenue and streamline your collaborations with zero cost. Now, the choice is yours!
Explore the future of influencer marketing with Ainfluencer – the ultimate free platform. Don’t miss out on a better way to collaborate.
FAQs
No, Influencity does not offer a free trial or a free plan for brands and influencers. Users are required to choose from one of their paid plans, and there is no option to test the platform’s features without a subscription.
Selecting the ideal influencer marketing platform for your unique needs and budget involves a few key steps:
- Identify Your Objectives: Begin by defining your marketing goals and what you hope to achieve with influencer marketing. Are you aiming to increase brand awareness, drive sales, or promote a specific product or service?
- Assess Features and Tools: Compare the features and tools offered by various influencer marketing platforms. Look for functionalities like influencer discovery, campaign management, analytics, and reporting that align with your goals.
- Consider Your Budget: Evaluate your budget constraints and weigh them against the pricing plans offered by different platforms. Remember to account for any additional costs, such as influencer fees.
Read User Reviews: Investigate user reviews and testimonials to gain insights into the user experience and the platform’s performance. Pay attention to feedback related to reliability, customer support, and ROI.
Influencity offers a range of pricing plans, including a basic plan starting at $148/month and an enterprise plan at $998/month. Although the platform offers a free demo, it still lacks a free trial for users to be able to check out its features.