Last Updated: November 2nd, 2024
What Is HypeAuditor?
In 2018, HypeAuditor was founded by Alexander Frolov and Leonid Zhavoronkov as an all-in-one influencer marketing tool that connects brands with creators across different platforms, including Instagram, YouTube, TikTok, Twitter & Twitch. Alexander is currently the CEO of this company, and HypeAuditor was his second startup after FS Play.
The company is headquartered in Indianapolis, Indiana, United States, and has two more offices in Limassol, Cyprus, and Yerevan, Armenia. With over 100 employees, HypeAuditor is a known name in the influencer marketing industry. To determine whether this service delivers on its claims, we need to check HypeAuditor reviews, features, and pricing.
HypeAuditor Review: Pricing & Features + Best Alternative
Did you know that 1 in 4 marketers is leveraging influencer marketing in their business? With that being said, it’s no surprise that platforms such as HypeAuditor have become invaluable tools for businesses looking to analyze and optimize their influencer marketing campaigns.
But is this tool worth trying? In this guide, we will tell you everything you need to know about the HypeAuditor platform, including features, pricing, and customer reviews.
Let’s dive in.
HypeAuditor Features
1. Influencer Discovery
HypeAuditor provides a database of over 173.5M creators across Instagram, YouTube, TikTok, Twitter, and Twitch. To find the right collaboration partner, you can use various influencer filters, including audience location, age, gender, ethnicity, and interests. To ensure authenticity, the platform provides a fraud detection service.
Using HypeAuditor’s fraud detection service, you can filter out low-quality accounts and discover top-performing influencers with organic followers. If you’ve had success with a campaign in the past, you can find more affordable influencer options using the ‘Lookalike’ feature. Once you’ve discovered your creators, you can easily add them to different lists for influencer outreach, relationship management, or campaign management.
2. Influencer Analytics
HypeAuditor offers fraud detection to identify influencers with organic followers, but that’s not its only feature. You can analyze Instagram influencers using over 35 metrics, such as engagement rate, follower growth, follower count, etc. You can also access detailed demographics of their followers’ age range, gender, location, and more.
By checking their profile on HypeAuditor, you can find out which brands an influencer has mentioned in their content on different social media platforms and estimate the price for their sponsored content.
3. Campaign Management
After identifying the right creators, you need to invite them to join your campaigns. HypeAuditor allows you to send bulk invites and automate contracts and payments. With the content management tool, you can provide your influencer partners with everything they need, such as links, product samples, affiliate links, and promo codes, and track the process.
You can also set up content approval for posts generated by your influencers before they publish. However, this platform doesn’t provide an in-app chat feature for easier negotiation.
If you prefer talking with influencers about your campaign details and negotiating the collaboration cost, Ainfluencer can help you. Using this tool, you can access a database of over 2M Instagram and TikTok creators and view their latest account insights, as well as past collaborations. You can use the chat feature to talk with creators and invite them to your campaigns.
4. Market Analysis Toolkit
Want to know the latest trends in your market and discover top-performing creators? HypeAuditor’s market analysis toolkit can help you monitor your competitors, their campaigns, and the creators they collaborate with. It also offers insights into the latest growth opportunities by analyzing current social media trends.
5. Influencer Outreach
Instead of manually inviting influencers to your campaign, you can use the HyperAuditor influencer outreach tool to build relationships with creators. Simply connect your Gmail account, personalize emails with names and links, add the discovered creators in the influencer discovery section, and send bulk emails.
6. Competitor Analysis
Want to know about your competitors’ strategies and activities? With HyperAuditor’s competitor analysis tool, you can discover how your competitors manage their influencer marketing campaigns, which creators they collaborate with, review their budget, and assess their performance. By monitoring their target audience and the most effective content, you can enhance your marketing strategy.
7. Professional Services
If you don’t have enough time to run campaigns, HyperAuditor provides full campaign management services to automate every step with the help of an expert. Using professional services, you can choose the level of support you need (whether it is complete management or assistance on a few steps).
A team of experts will plan customized campaign strategies, search influencers based on their activity, negotiate with creators for the best price, analyze the market, and measure campaign performance for you.
HypeAuditor Pricing
Even though HypeAuditor is not a free influencer marketing platform, it offers a demo for users who want to try this platform before purchasing.
If you want more details on their pricing structure, you have to contact HypeAuditor’s sales team and schedule a call, as there is no information regarding their prices on their website. According to different sources across the web, their basic packages start from $399 per month.
In addition to that, you can attach additional add-ons to your plans, which naturally will cost you even more. According to numerous reviews on reputable websites, HypeAuditor’s pricing is considered premium, making it less accessible for many businesses.
If you are searching for a free alternative to run and manage social media campaigns, Ainfluencer is your answer. As a brand, you can use all the influencer discovery, campaign management, and campaign tracking features for free.
What Real Users Say About HypeAuditor
One of the best ways to find out how a platform is working is by checking customers’ feedback on reviewing websites such as Trustpilot, G2, etc. So let’s read HypeAuditor reviews together:
- On G2, this platform has a 4.6 rating score across 160 reviews.
- Most users are happy with the influencer analytics tool, which allows them to access the demographics of their audience.
- However, the campaign management tool is complicated, and it’s not easy to add creators to campaigns.
- The discovery tool has helped lots of users find collaboration partners.
- However, according to HypeAuditor reviews, the categories assigned to influencers are not always correct. So, even by using different filters, you might not find the best match.
Here is another example of this issue. According to this user, the filtering option doesn’t work as expected, leading to influencers appearing in unrelated categories. This issue will result in a poor user experience, and brands will have to put in an unnecessary amount of time to sift through the unrelated influencers.
In addition to that, many users have reported that they failed to get a response from HypeAuditor’s support team, which can be a huge drawback.
This user has also highlighted the inaccuracy of the insights, which can lead to brands making decisions based on flawed data, ultimately undermining their ability to make informed and strategic choices that drive success in their market.
According to this HypeAuditor user, the app fails to provide businesses with accurate search results, and customer support doesn’t respond to any inquiries.
Here’s another review complaining about the removal of the free trial with no prior notice or explanation. In order to guarantee maximum results and steady progress, businesses plan their strategies carefully, and such incidents can disrupt their operations. And the unresponsive customer support makes it even worse.
So, what’s the solution? How can businesses find the perfect platform that meets all their needs? In the following, we’re gonna introduce you to the best HypeAuditor alternative, so don’t miss out!
HypeAuditor Pros And Cons
Pros
- Massive database of creators
- Supporting multiple social media platforms
Cons
- Lack of a campaign creation tool where influencers can apply for your campaigns,
- No free plans
- Lack of in-app chat feature
- Hidden pricing
- App glitches and bugs
The Best HypeAuditor Alternative: Ainfluencer
While HypeAuditor provides some helpful tools to run social media campaigns, it’s not the best option. This platform doesn’t provide an in-app chat feature to talk with creators, and the pricing can be high for many brands. That’s why we want to introduce you to a better alternative.
Ainfluencer is a free and end-to-end influencer marketing tool that connects brands with Instagram and TikTok influencers. On Ainfluencer, you can discover over 2M active creators using an AI-powered search tool and more than 20 advanced filters. By checking creators’ profiles, you can view their past collaborations, account insights, and engagement metrics.
You can create unlimited campaigns and invite as many influencers as you need. In a single dashboard, you can manage all your campaigns and monitor their performance. As a brand, you don’t need to pay any additional fee and can use all the features with zero cost.
To ensure your money is safe, Ainfluencer will keep the collaboration cost in its trusted escrow system before delivering it to influencers. Once you monitor the campaign results, influencers can receive their money. So what are you waiting for? If you are ready to run safe and successful campaigns, join Ainfluencer for free now!
| Features | Hypeauditor | Ainfluencer |
|---|---|---|
| Database of Influencers | 175.5M | +2M |
| Filtering | Keyword filtering | AI-powered search engine/
More than 20 filters |
| Pricing Options | Starting from $399/mo | Free |
| Influencer Search | ✅ | ✅ |
| Platforms | Instagram, YouTube, TikTok, Twitter & Twitch |
Instagram, Tiktok |
| Number of Invitations | N/A | Unlimited |
| Number of Campaigns | N/A | Unlimited |
| Campaign Management | No | ✅ |
| Detailed Insights | No | Yes |
Other HypeAuditor Alternatives
Are you looking for similar tools to run and manage influencer-based campaigns? Here are some of the safe HypeAuditor alternatives to try.
1. Influencity
With a database of over 200M active creators, Influencity is one of the top HypeAuditor alternatives to check. Using this influencer marketing tool, you can discover creators based on your campaign needs, manage campaigns, pay influencers inside the app, and track the results. If you have a Shopify store or Amazon Storefront, you can connect it to your account to boost product sales.
Read Influencity Reviews.
2. Captiv8
Another HypeAuditor alternative that supports multiple social media platforms is Captiv8. Using this tool, you can discover over 30M influencers across Instagram, Twitter, YouTube, TikTok, Pinterest, Twitch, and Facebook. To find the right collaboration match, you can use more than 500 filters and talk with creators inside the app.
Read Captiv8 Reviews.
3. Upfluence
If your main focus is running affiliate programs, Upfluence is one of the HypeAuditor alternatives that can help you. Using this tool, you can discover creators across Amazon, Instagram, Twitter, TikTok, Pinterest, YouTube, Twitch, and WordPress. With its Amazon affiliate influencer marketing tool, you can also keep track of every step of your affiliate program.
Read Upfluence Reviews.
Conclusion
HypeAuditor provides various features that are beneficial for businesses aiming to leverage the potential of influencer marketing. It provides tools for influencer discovery, audience demographics, fraud detection, and campaign management.
However, as highlighted by real users in Hypeauditor reviews, there are some significant drawbacks to using this platform. Issues with the filtering option, unresponsiveness of the support team, and inaccuracies in the insights provided have raised concerns. Furthermore, the lack of transparency in pricing and the perception of premium costs may limit accessibility for many businesses.
FAQs
HypeAuditor is an influencer marketing platform that allows brands and influencers to connect and collaborate. Even though this platform is legitimate, there are some drawbacks that businesses need to know about before utilizing it.
HypeAuditor is a social media analytics and influencer marketing platform that provides users with insights and data on Instagram and YouTube accounts. It offers information about an account’s audience demographics, engagement rates, and authenticity of followers, helping businesses and marketers assess the credibility and effectiveness of influencers.
Unfortunately, HypeAuditor doesn’t provide a free version to test the features. Also, the pricing is hidden on their website and you need to request a demo. But according to different sources and customer reviews, their basic packages start from $399 per month.
If the HypeAuditor’s cost of service is high for you, don’t worry. Ainfluencer is the best alternative to this platform with more features that are completely free. Using this tool you can discover creators, chat with them, make payments, run and manage campaigns, and track the results.
