Last Updated: June 13th, 2025
What Is Traackr?
Traackr is an influencer marketing platform with an almost obsessive focus on data. Founded in 2008, it was among the first tools to treat influencers as strategic partners, not just vanity metrics. In this detailed Traackr review, we’ll explore its features, pricing, and top alternatives
Before getting to the review, let’s take a quick look at Traackr’s history to see the story behind this brand.
Influencer marketing struggles with being taken seriously by big brands, and the issue was much worse in the late 2000s. Traackr was breaking stereotypes at the time by counting on creators as valuable rather than cost-friendly celebrities.
Headquartered in San Francisco now, the company began in a modest setting, with the team working from the CEO’s apartment and initial funding coming from family and friends.
Now the platform claims to have a database of more than 7 million influencers across Instagram, TikTok, Facebook, Twittwe/X, and Twitch.
Something else that made Traackr a big name in the field was the extensive data collection. This platform offers you more than two years of historical data in influencer posts. This extensive history is unique, but there is no way to determine whether it’s actually useful or not.
So, now that we know a bit about this platform’s history and outlook, let’s go over a full Traackr review.
Traackr Review: Pricing & Features + Best Alternative
To have a full picture of this platform, we’re going to learn more about its features, pricing, and the alternatives you can find across the internet.
Traackr Features
First and foremost, let’s see what Traackr can do for you and your business.
1. Influencer Discovery
As with any other platform, the first step after signing up on Traackr is influencer discovery. It’s important to be able to find the correct match for your business. You can use the filters this platform offers to make this process easier.
Filters include general criteria such as location, demographic, age, gender, and affinities. Other filters are targeted towards the influencers’ audience, such as psychographic data and location.
You may consider:
How to Find Influencers on Traackr?
Finding influencers in Traackr is a straightforward process using its advanced search and filtering tools:
- Go to the “Discover” section after logging in.
- Set filters based on keywords, platform (Instagram, YouTube, TikTok), location, audience demographics, and engagement rates.
- Use brand safety filters to exclude influencers who have posted about sensitive topics.
- Browse influencer profiles with detailed insights on their audience, engagement, and past content.
- Add selected influencers to lists, campaigns, or projects for outreach and tracking.
Traackr also takes brand safety into consideration. You can pick the topics you like to avoid, and the platform will inform you if your influencer has talked about them before. It’s worth noting that, unfortunately, Traackr doesn’t support in-platform messaging.
2. Campaign Management
You can create your campaign and use Traackr’s campaign management tool. These tools allow you to set a campaign goal, define content requirements, and track your progress.
Furthermore, Traackr’s AI-powered suggestions can be a decent guide for the appropriate payments to influencers for your campaigns. However, the platform doesn’t disclose how much a campaign would cost.
It can be challenging to make plans without knowing the cost of starting campaigns. Traackr does not provide any monthly payments, nor does it offer even an approximate charge for campaigns. This means you have no real way of planning a budget.
Alternatively, you can use Ainfluencer. In addition to being completely transparent, the platform is also completely free. You can run as many campaigns as you like and work with as many influencers as you desire for no charge at all.
Want to see it in action?
3. Reporting and Analytics
We already told you that your campaigns will have reports and tracking with Traackr, but that’s not where it ends. Traackr also offers analytics about influencers, their past controversies, engagements, and more.
Traackr also gives you the means to analyze how an influencer has performed in their past campaigns. Something else that this platform reports is audience insight. This feature gives you information regarding how the audience of a particular influencer may feel about your products.
4. Benchmark
If you’ve ever found yourself wondering what your business’s online presence is like, especially in comparison with your peers, this feature can be helpful. With a benchmark, you can understand how your competitors are viewed online.
It is worth mentioning that some users have found this feature to be rather inaccurate, which we will check out later in this Traackr review.
Traackr Pricing
Traackr offers three annual subscription tiers designed for different team sizes and levels of influencer marketing maturity. Pricing is based on the number of users and the scope of features, with industry benchmarking.
Traackr Pricing Plans:
- Growth Plan: From $25,000/year (From $33,000/year with Benchmarking), minimum 3 users.
- Standard Plan: From $32,500/year (From $40,500/year with Benchmarking), minimum 5 users.
- Plus Plan: From $55,000/year (From $63,000/year with Benchmarking), minimum 10 users.
Is Traackr Worth the Price?
Traackr requires long-term annual commitments, offering no monthly plans or flexible short-term options. This rigid structure makes it risky for teams that are just exploring influencer marketing or have seasonal needs.
Moreover, although pricing tiers are now more visible, Traackr historically operated under a “request pricing” model, which led to concerns about fairness and consistency. According to Traackr reviews, brands often prefer platforms that clearly show their costs upfront without the need for sales calls.
For much lower prices, many alternatives offer comparable features, such as influencer discovery, campaign tracking, and reporting.
For example, if you opt to use Ainfluencer you get access to almost all of these features without having to pay a single dime.
No, your eyes are not deceiving you. Ainfluencer is a completely free platform that offers you many features, such as influencer discovery, direct communications, campaign management, and so much more.
Join Ainfluencer today to experience influencer marketing in a new way.
Traackr Reviews: What Customers Say?
Now, let’s take a look at what real users have experienced with this platform in these Traacker reviews from G2.
Quite a few users struggled with the interface of this platform, saying that Traackr is too hard to navigate and not at all intuitive:
Some others found fake influencers while searching, saying the platform should do a better job at maintaining a scam-free environment:
Some found specific content to be missing from their reports, leading to them manually adding the content, which ended up being too time-consuming:
Speaking of time-consuming, this user had complaints of the platform being too slow and taking too long to load various things:
Sacha had issues with the brand safety feature flagging things that weren’t problematic at all, such as skincare being tagged as drugs:
A user found it hard to trust the social listening feature, saying it seemed a bit dodgy:
All in all, it seems like the users believe Traackr needs a lot of fine-tuning.
Traackr Pros and Cons
Pros
- Easy to Add Creators
- Easy Access to Creator Statistics
- Good CRM
Cons
- Counterintuitive Interface
- Fake Influencers
- Bugs and Occasional Glitches
- Inaccurate Brand Safety
- Slow and Time-consuming
So now that you have all the information you need about Traackr let’s take a look at some alternatives you can use. We are going to start with the best alternative platform: Ainfluencer.
Ainfluencer: The Best Traackr Alternative
Ainfluencer is an end-to-end DIY marketing platform that allows you to explore the influencer marketing world for free. It can be challenging to start something new and invest in it even more so. With Ainfluencer, you’re not making any huge investments.
In fact, the only thing you’re investing is your time. Ainfluencer is completely free which allows you to enjoy all the features such as influencer discovery, campaign management, direct chat, and everything else the platform has to offer at no charge at all.
Let’s go over a few things that make Ainfluencer unique.
1. Easy Collaborations
Collaborations are the heart of influencer marketing. When you introduce your product with the help of a creator, you are collaborating with them to produce content that is beneficial to both of you. Ainfluencer makes this collaboration smoother than you can imagine.
Every step of the way is simplified with Ainfluencer. Influencer discovery is easier due to extensive filtering and a sizable database; communications are a breeze due to the in-app direct messaging feature. Don’t even get us started on how campaigns are set up in a few clicks.
Ainfluencer gives you all the easiest ways to get in touch with your creator of choice and does it all for free.
2. Streamlined Campaign Setup
As we said, setting up a campaign doesn’t take much effort. When you have the exact image of what you want in mind, the next steps are very easy. Either propose to your influencers of choice or set up your requirements and wait for proposals to pour in.
Ainfluencer offers you unlimited campaign opportunities. No pesky “credits” that you can run out of, no “only 10 campaigns allowed on this plan.” Make as many campaigns as your heart desires with Ainfleuncer.
3. A Price Tag of Zero Dollars
As already mentioned, Ainfleuncer is completely free. The goal is to put you in contact with your best match, and that goal is taken very seriously. Price tags limit your opportunity to do a full search and that just doesn’t sit right with us.
Look through our database of 5M+ influencers, set up unlimited campaigns, have unlimited chats with creators, and send and receive unlimited proposals. Do everything your marketing strategy calls for without having to worry about the budget.
Moreover, If you run an e-commerce brand, Ainfluencer makes it even easier to track influencer-driven sales through its Shopify integration, helping you measure ROI with clarity.
There is more to know about this platform, but you already have enough reason to sign up and see for yourself. So don’t miss out on Ainfluencer, sign up now!
| Features | Traackr | Ainfluencer |
|---|---|---|
| Database of Influencers | 13M | +5M |
| Filtering | Keyword filtering | AI-powered search engine/
More than 20 filters |
| Pricing Options | N/A - On Request | Free |
| Influencer Search | Yes | Yes, completely free |
| Platforms | N/A | Instagram , TikTok, YouTube |
| Number of Invitations | Limited based on pricing plans | Unlimited |
| Number of Campaigns | N/A | Unlimited |
| Campaign Management | ✅ | ✅ |
| Detailed Insights | ✅ | ✅ |
| Shopify Integration | No | Yes |
Other Traackr Alternatives
So we’ve detailed everything there is to know about Traackr and your best alternative option. Let’s take a look at a few other Traackr alternatives.
1. Julius
Julius is an influencer marketing platform and a subsidiary of the company Triller. Traackr and Julius both support multiple social media platforms, but neither of them is transparent about their pricing.
To learn more about this platform, check out our Julius review.
2. Influencity
Influencity covers very similar features as Traackr. Influencer discovery, campaign management, and analytics are mutual between the two platforms. Something that sets Influencity apart is the transparent nature of the platform.
Influencity is very clear about how much each plan costs and does provide you with a few options to pick from. To learn more about this platform, take a look at our Influencity review.
3. Grin
Grin’s most valuable qualities are its sizable database and its many filtering options in influencer discovery. That’s not to say it’s lacking other features. Campaign management, reports, and relationship management are all available on this platform.
Grin also offers a free trial that allows you to experience the platform without having to invest money in it. If you want to check out whether this platform is right for you or not, you can read our Grin review right here.
4. HypeAuditor
If transparency and trust are your top priorities, HypeAuditor likely outperforms Traackr. This Traackr alternative provides a level of detail on influencer authenticity that gives you confidence in your partnerships something invaluable if you’ve been burned by fake followers or weak ROI in the past.
Moreover, HypeAuditor’s pricing model is straightforward and scalable, which suits companies that want to start small or avoid long contracts.
Read HypeAuditor Review.
5. Upfluence
If you’re looking for a powerful Traackr alternative but with a simpler interface and strong e-commerce features, Upfluence is a great option. It offers everything Traackr does—like influencer discovery and campaign tools, but also includes extras like affiliate marketing and finding influencers from your own customer base.
Many users say Upfluence is easier to use and has better support, making it quicker to learn and smoother to work with.
Read Upfluence Review to learn more.
Conclusion
Whether Traackr is the right platform for you can be a difficult choice. You can learn all there is to know about the platform from Traackr reviews, and hopefully, you can make a well-informed decision that keeps you happy and satisfied.
Unlike Traackr, Ainfluencer offers you transparency and clear responses. More importantly, it offers you almost all the same features for no cost. So when making a decision, do consider that you can’t really go wrong with a 100% risk-free option.
FAQs
Pierre-Loic is a co-founder and the current CEO of the platform. According to their website, Pierre is a firm believer in how ideas can turn into reality and how technology can play a part in that.
Traackr includes internal policies and regulations that are set in place to protect influencers and creators. Other than that, the platform helps influencers set up their own personal standards and enforce them as well.
No, there are no free trials with Traackr. However, the platform does offer a demo upon request. You will need to reach out to them personally to receive this demo, and its details are not specified.
Traackr is an influencer marketing platform that helps brands discover influencers, manage campaigns, analyze performance, and ensure brand safety through advanced data analytics.
Traackr pricing starts from $25,000/year for basic plans and goes up to $63,000/year with advanced features like benchmarking. All plans require a minimum user count and annual commitment.
No, Traackr does not offer monthly plans. All pricing is based on yearly contracts, which can make it less flexible for smaller teams or seasonal campaigns.
No, Traackr does not offer a free plan or free trial. However, you can request a demo through their sales team.
