Last Updated: August 27th, 2024
What Is Julius?
Founded in 2017 by Jared Augustine, Tiki Barber, and Marc Gerson, Julius is an influencer marketing tool that connects brands and influencers across Instagram, TikTok, Facebook, Snapchat, Pinterest, Twitter, YouTube, Twitch, and LinkedIn. Julius is a subsidiary of Triller company, a video-sharing social network that was launched in 2015 for iOS and Android users.
This network (Triller) helps creators make and share short videos, including those synchronized to music using AI technology. In 2021, Julius was included in the Inc. 5000 list of fastest-growing private companies.
The company is headquartered in New York City and has other offices in San Francisco, London, and Krakow. Julius platform has two sides, with brands and influencers joining separately. To know more about this service and its efficiency, we need to check Julius reviews and features together.
Julius Review: Features & Pricing + Best Alternative
As mentioned, Julius is one of the known influencer marketing platforms offering data-driven solutions for brands and influencers to connect and form partnerships.
But is Julius the best tool for influencer marketing? Or, is it just another big name among others? Are there any better alternatives to this platform that are free and more functional?
Well, you’re about to find out! So, keep reading to learn more about Julius’ features and pricing. We’ll also introduce you to the best Julius alternative.
Julius Features
In order to better understand whether Julius is a good solution for your business, you need to have a clear understanding of its features. So here they are:
1. Influencer Discovery
As we mentioned, on Julius, you can access a database of thousands of social media influencers across different channels. You can find your collaboration match using filters such as keywords, locations, interests, audience demographics, age, etc. Then, you can check each creator’s profile to find out more about influencers’ brand relationships and activity.
2. Campaign Management Tool
On Julius, you can create a social media campaign and invite your matched influencers to it. You can manage your influencers all in one place, add notes for other team members, and extract creators’ lists. After activating campaigns, monitor the results in your dashboard.
3. Reports
To analyze your collaboration results, Julius provides campaign performance metrics such as conversion rate, reach, and engagement rate. You can track the results of multiple campaigns in one place and monitor their success.
4. Comprehensive Dashboard
Inside Julius’s dashboard, you’ll see something like a social media feed. It shows you when new influencers join, and when brands and influencers team up, and it also shares news related to the industry.
Julius Pricing
Unlike other search platforms, using Julius requires an annual payment; there’s no option for monthly payments. The exact fee can vary from case to case, so we can’t provide precise numbers. However, we can assure you that it won’t be cheap. According to Julius reviews on G2, their pricing starts at $20,000 annually.
Regardless of the number of users, every subscription includes full access to the platform, unlimited messaging, custom influencer lists, and a dedicated account manager available on-demand for guidance and assistance.
But is it really a good bargain? Especially when there are far better platforms with more features and zero costs! But we’ll get to that later. Next, we’re gonna go over some of the Julius reviews left by real users.
Julius Reviews: What Do Customers Say?
In the following, we have compiled some reviews left by real users on legitimate websites such as G2. After all, nothing compared to first-hand experience. So let’s check Julius reviews together.
- On G2, the platform has a 4.5 rating score among 96 reviews.
- There are lots of happy reviews about the user-friendly interface. To set up a campaign, you don’t need to be a professional. However, there are some negative reviews as well.
As you can see, this user also highlights one of Julius’s main disadvantages: the inaccuracy of search results. It can be a big nuisance and wastes a lot of time going through influencers who don’t match your interests.
Being able to go over influencers’ previous partnerships can be a huge advantage. It helps you make an informed decision and work with influencers who have a good history. Unfortunately, Julius falls short of offering this crucial feature, a deficiency that becomes even more concerning in light of reports regarding fake influencers on the platform.
However, Ainfluencer can provide such features to help you find the most relevant creators to work with. On Ainfluencer, you can view each creator’s profile to check their past collaboration, engagement metrics, latest account insights, etc.
There are also reports showing that the in-app chat feature is not as functional as users expect it to be. Having to do your own research in order to obtain the contact information of influencers is time-consuming, and it’s another downside of using Julius.
- On Capterra, the platform has gained a 4.5 rating score among over 100 Julius reviews.
- As you can see, the search tool doesn’t provide enough filters to find the right collaboration match. For example, you can’t filter creators based on their follower count!
While the database of English-speaking creators is diverse, it’s not easy to find creators in other countries.
As an alternative, you can try Ainfluencer to search among more than 2M active Instagram and TikTok creators using filters such as language and location. You can find thousands of active influencers in every location and contact them using the in-app chat tool.
Julius Pros and Cons
Let’s summarize the benefits and drawbacks of this service to help you decide better.
Pros
- Supporting multiple social media channels.
- User-friendly interface
Cons
- Unclear pricing
- There is no information about the number of active influencers
- There is no free version or trial.
- Filtering options are limited.
- Limited influencers in other languages.
Ainfluencer: The Best Julius Alternative
While Julius provides some helpful features to collaborate with social media influencers, it’s pricey for many brands. Additionally, Julius reviews show that this company doesn’t have enough influencers for collaboration, especially in other languages rather than English.
But don’t worry; you can find a better alternative with a large database of influencers in different languages. We believe that Ainfluencer will be your perfect option.
Ainfluencer is a free end-to-end influencer marketing platform that provides a database of more than 2M active influencers on Instagram and TikTok. With the help of an AI-powered search engine and more than 20 targeting criteria, you can find your best collaboration match in a few seconds.
To ensure they have a real and organic audience, you can check out their latest insights, past collaborations, audience demographics, and engagement metrics on their profiles. As a brand, you don’t need to pay any additional fee to the platform and can use all the features for free.
On Ainfluencer, you can follow up all the steps of your campaign, from identifying creators to making payments and analyzing the results in one place. To keep your money safe, Ainfluencer will save your money on its trusted escrow system before delivering to influencers.
So if you are looking for the best Julius alternative that guarantees your growth, join Ainfluencer for free now!
Features | Julius | Ainfluencer |
---|---|---|
Database of Influencers | Not visible | +2M |
Filtering | Keyword filtering | AI-powered search engine/
More than 20 filters |
Pricing Options | Starting 20,000 per year | Free |
Influencer Search | ✅ | ✅ |
Platforms | Instagram, TikTok, YouTube, LinkedIn, Twitter, Twitch & Pinterest |
Instagram & TikTok |
Number of Campaigns | N/A | Unlimited |
Campaign Management | ✅ | ✅ |
Detailed Insights | ✅ | ✅ |
Other Julius Alternatives
Are you searching for similar influencer marketing tools to run effective campaigns? Here are some of the Julius alternatives to try.
1. Upfluence
If you are looking for Julius alternatives that also support multiple social media platforms, Upfluence is one of the available options. On Upfluence, you can search among more than 4M creators, run campaigns, and track the results. If you like to run affiliate programs, you can use the Upfluence affiliate dashboard to track your Amazon leads.
Read Upfluence Reviews
2. Creator IQ
Want to know the latest trends in your industry to ask your collaboration partner to create such content? CreatorIQ is one of the Julius alternatives with a database of over 22M influencers and a trend analysis tool. This database includes all the public creators who have at least 1k followers on Instagram, TikTok, YouTube, Pinterest, Facebook, etc.
Read CreatorIQ Reviews.
3. Grin
Want to access detailed insights into each influencer’s audience? Grin is one of the Julius alternatives that can help you. On Grin, you have access to a database of more than 38M creators and you can check their audience metrics and detailed insights to make sure they have organic followers.
Read Grin Reviews.
Conclusion
Julius is one of the available influencer marketing tools that supports almost all major platforms. While this platform claims to provide everything you need to run and manage campaigns, it’s not the best option. The platform has a restricted number of non-English influencers, and its services can be costly for many brands.
An alternative to Julius is Ainfluencer, a completely free platform that offers everything from influencer discovery to secure payments and campaign tracking in one place. Using Ainfluencer, you don’t need to be worried about your money and can run campaigns that can actually grow your business.
FAQs
No, Julius does not offer a free plan or trials to test the features. The pricing is also transparent and you need to request a demo for your personalized package. According to their customers reviews, the pricing starts from $20k annually. .
Ainfluencer is a free influencer marketing platform that allows users to review influencers’ past partnerships, offers transparency, direct communication, a DIY approach, an escrow system, ratings and reviews, and in-depth insights on influencers. These features make it a cost-effective and feature-rich alternative to Julius.
Julius is a safe influencer marketing tool with a user-friendly interface. Their team members check the quality of influencers before adding them to the platform so you don’t need to be worried about scammers.