Awin Review: Everything You Need to Know + Top Alternatives in 2025
If you’re trying to make money on the internet, then Affiliate marketing is one of your best bets. While entirely possible to do without any help, Affiliate marketing platforms can make your work significantly easier. Our Awin review intends to show you exactly how this platform works.
Each platform has its own pros and cons, this is why an Awin review is helpful. You can weigh the advantages and disadvantages of this Amazon affiliate platform, and make the most informed decision possible.
What Is Awin?
Awin, one of the oldest affiliate marketing solutions, was founded in 2000 under the name “Affiliate Window” in the UK. Awin has had many mergers and acquisitions since its creation, with its most important one in 2017.
After merging with the German company called “Zanox”, the platform was rebranded as Awin. This marks the company’s growth in the international market. Today, the platform is a global solution for affiliates and especially Amazon affiliate marketing. However, Awin has its own shortcomings as well.
Let’s get to know the platform better by taking a look at its features, pros and cons, real-user reviews, and the top Awin alternatives you can check out.
Awin Features
We’re going to get into the important parts of our Awin review with the features. It’s crucial to know exactly what any platform can do for your business. So without further ado, let’s get into it.
1. Affiliate Network Discovery
The very first function this platform offers is discovery. Since Awin is an inbound platform, you’re facing a marketplace with 30k advertisers and 1 million publishers. Businesses can search through and find the right affiliates, and affiliates can also apply to the programs that feel right for them.
2. Tracking & Measurements
Awin tracks and reports on clicks, conversions, and commissions. This can offer you a clear picture of your income and spending. In addition to that, this platform measures your spending for shipping as well.
3. Automated Rewards & Commissions
Sending products, rewards and commissions can get time-consuming and tedious. This is why the automation process makes your work faster. Awin automatically transfers commissions and rewards.
4. Customizable Referral Campaigns
You can create referral campaigns based on your individual needs and requirements. Rewards and commissions are flexible to your direct needs as well as the general structure.
5. Multi-user and Multi-channel
Bigger businesses typically have more than one person handling their affiliate marketing programs. This is why Awin allows you to have multiple users. In addition to that, the advocates can use multi-channels to share referral links as well.
6. Fraud Detection
This function includes monitoring for various fraudulent actions such as invalid clicks, duplicate orders, and more. Awin vets affiliates and creators to ensure your business does not get in trouble, unknowingly.
Awin Pros and Cons
There is a lot to say about the best and the worst of this platform. In this section of our Awin review, we’ll take a quick look into the pros of using this platform, and the disadvantages as well.
Awin Pros
The best of Awin can be summarized into two points:
- No Setup Cost: Starting an account on Awin is almost free. Although you will have to pay $1 to sign up, this will be refunded to you after your first interaction.
- User-friendly: Although the platform is a bit old-fashioned, it’s still easy enough to learn that most users don’t struggle with using it.
Awin Cons
There are quite a few points Awin can improve on. However, these are the key issues users are struggling with:
- Lacking Filtering Functionality: In your search for the right affiliates to work with, you can use filters to find the right ones for your business. However, these filters do not allow you to exclude any qualities. This has led to many users having a hard time completing their search.
- Browser Extension Bugs and Glitches: Awin has a Chrome extension called MyAwin that supposedly simplifies link-building. The problem is that this platform is rather inconsistent in functionality.
- Lacking Customer Support: Many users complain about insufficient customer support.
So while Awin seems like a reliable platform, it has its issues. If You’re looking for an Amazon affiliate program that’s consistent, offers comprehensive filtering functions, and a present customer support team, you can check out AlgoRift. You can learn more about AlgoRift in the alternatives section.
What Real Users Say About Awin
Real-people reviews are the best way to get to know a platform. Relying on your community to share their previous experiences can save you time and money. So here are a few snippets of other user’s Awin reviews.
One of the issues users faced was the tracking function. Their links were tracked for clicks, but no user transaction reports were offered. This, alongside the recurring issue of customer service, made the platform unusable for this user:
Another common issue is the outdated user interface. Too many glitches and bugs have ended up disappointing users greatly:
And the most common problem is with customer support. Helping your users through their issues is one of the most important functions of any platform or program. Many users complain about their support requests going unnoticed for months:
Top Awin Alternatives
Awin alternatives range from Amazon Affiliate Programs to full marketing platforms. Our starting solution is AlgoRift:
1. AlgoRift
A brand new Amazon affiliate solution, AlgoRift is the perfect tool to expand your marketing efforts. With an easy setup process and friendly customer service, let’s learn more about what this platform has to offer:
1. Real-time Analytics
AlgoRift offers you analytics tracked in real time. That means you can make the necessary changes as a campaign is happening, without having to wait for results. This allows you to have direct supervision over the performance of each affiliate.
2. Automated Commissions
Commission payments and tracking are both automated through AlgoRift. Amazon affiliate marketing can get tedious and time-consuming at times, but AlgoRift ensures the tedious work is automated.
3. Tracking and Customizable Reports
Tracking doesn’t end at commissions. This platform can help you track sales, affiliate success, and whatever else you need. All of that data is offered to you through customized reports. So whatever format you find easier to read is available to you.
4. Landing Page Builder
First impressions are very important. That’s why Algofirt can help you customize each individual landing page, leading to the exact first impression that you want.
5. Affiliate Discovery
As a business, you can wait for creators to come to you or search for the exact affiliates you want. This search function offers you filters such as gender, location, and more criteria to help you find the right Amazon affiliates.
6. Built-in Chat
Last but not least, you can directly contact your affiliates from inside the app. This gives you the chance to avoid emailing and random third-party messaging platforms.
2. Levanta
Our second Awin alternative is Levanta. This platform is relatively affordable and easy to use. However, the cheaper pricing comes with its faults. Let’s take a look at Levanta’s features:
- Creator Marketplace,
- Invitations,
- Payment methods (CPS or CPC).
Levanta is a user-friendly and suitable Amazon affiliate platform for small and medium-sized businesses. However, if you’re among the bigger brands, Levanta may not be a good fit for you.
3. Refersion
This platform is made to simplify your affiliate marketing efforts. Refersion offers a 14-day trial mode so you can easily decide whether the platform is made for you or not. That being said, let’s explore some Refersion features:
- Campaign and Management,
- Payments,
- Commissions and offers,
- And data insights.
Refersion claims to be focused on affiliate marketing, but it feels more like an influencer marketing platform. Whether this is the right solution for you or not depends on your specific needs. However, there are better alternatives geared towards affiliate and Amazon affiliate marketing.
Conclusion
Our Awin review included features, real-user reviews, and pricing to help you gauge this platform. Between the shady canceling policy, negative reviews, and limited features, you are sure to find better alternatives to Awin.
FAQs
No. Awin is strictly an affiliate marketing program and does not offer you any influencer marketing features. If you’re looking for a platform for influencer marketing, you can check out this influencer marketing platforms list.
Yes and no. Technically, the platform does not offer a free plan. However, the Awin Access plan does offer a month-long free trial. So ignoring the setup cost of $1, the platform is free for one month.
You cannot cancel an Awin subscription immediately. If you’re planning to use the Awin Access plan, you are required to commit to a minimum contract of three months. If you’re using any other plan, you can cancel your subscription at any time, but only with a 14-day notice.
