Last Updated: September 3rd, 2024
What Is Emplifi?
Started in 2008, Emplifi markets itself as a customer experience platform. This company’s goal is to align marketing, care, and commerce aspects of business and to “bridge the customer experience gap”.
There’s a lot that Emplifi does, ranging from helping you manage a multi-challenge marketing strategy to giving reports on trend analysis and social marketing tools. The company has gathered an array of services in its decades of activity.
Among these services is an influencer marketing platform, which will be the focus of today’s Emplifi review. Let’s take a brief look at the company’s various services and then move on to what this influencer marketing platform offers.
Emplifi Review: Pricing & Features + Best Alternative
No review is complete without information about pricing and features. Here is the information you need to determine whether this service is suitable for you or not.
Emplifi Features
First, we can briefly go over the different services this platform offers, and then move on to its influencer marketing features.
1. Social Media Content Management
With the assumption that you already are posting relevant content, this service can help you get more out of your posts. Analytics and insights from yourself and your competitors can assist with your social media content.
2. Publishing and Content Scheduling
Having a consistent upload schedule can make a world of difference in how your content is received. Emplifi can help you find the best posting time and maintain that schedule.
- Community management
Emplifi has a central command platform that allows you to maintain community relationships. You can track the latest trends in your community, and improve activity throughout your business with this tool.
- Social Listening
This tool is the online equivalent of going door to door and checking what people have to say about your business. Social listening does what it hints at; it listens to what people have to say on social media and lets you know what your audience wants your business to deliver.
- User-generated content solution
Often, users don’t tag or mention your business when they talk about it. User-generated content can improve the relationship between you and your audience and is often a free advertisement.
Influencer Marketing Platform
Moving to the influencer marketing platform features, we can start with the following:
1. Influencer Discovery
Finding the influencer that matches your requirements can be very difficult. This is why influencer discovery is a very important step. Emplifi offers you data such as active follower count about YouTube and Instagram influencers to help you make your choice.
Emplifi claims that all 30M of the influencers listed are thoroughly vetted. That means according to Emplifi, there are no fake, inactive, or otherwise scam influencers on the platform. That does not go in line with user experience. We’ll go over this in more detail in the user review section.
2. Campaign Management
Once you have identified the ideal influencers, it’s time to move on to campaign management. Emplifi allows you to have custom validation steps and control how your campaign goes in detail.
Tracking products and getting feedback on ROI and reports is also a possibility. Emplifi also gives you the chance to compare campaigns side-by-side to get insight into which worked best.
3. Transparent Insight
Data is the backbone of influencer marketing. Emplifi offers transparent data from both the influencers you want to collaborate with and the results of what that collaboration has achieved. This helps your future decision-making process and helps you avoid fraud.
The accuracy of these insights has been under scrutiny by users. If you’re looking for a platform with more accurate information, then Ainfluencer is the choice. Ainfluencer can offer you accurate information about influencers, and the quality of your collaboration with them.
Campaign management, influencer discovery with more than 2M creators, direct communication, and accurate information are just a few of the features Ainfluencer offers. And the best part? It’s all completely free. Don’t believe us? See for yourself!
Emplifi Pricing
Emplifi offers 4 plans for users that include all of its services. However, none of these plans are free.
Essential Plan: The essential plan offers you what’s basically considered the bare minimum. It’s easier to list what you do have access to rather than what you won’t be able to use in this plan.
For a hefty $2,400, you get access to 10 social profiles, social media management and scheduling, content feed, analytics, and service and learning centers. This plan is only usable for two users at once. This is the only plan with a stable and available price tag.
Standard Plan: This plan offers you everything as the last one, only with more than 10 social profiles (but less than 25), 12 months of data retention, and five dashboards. UGC and social listening are features that can be added but come at an extra cost.
Speaking of cost, this plan’s pricing is not available on the website. To know exactly how much the standard plan takes out of your budget, you will need to contact sales. . An Emplifi expert will also be appointed to you on this plan.
Business Plan: Just one before their best plan, business has almost everything Emplifi has to offer. More than 25 social profiles, unlimited data retention, 25 dashboards, content collection, and AI capabilities are everything that makes this plan better than the standard.
Along with other features, influencer marketing is also an add-on for this plan. That means it is available to purchase but will cost you extra money. The price of this plan is also not specified.
Enterprise Plan: This plan includes everything from business, with a few extra bonuses. Unlimited users. 50+ social profiles, unlimited dashboards, social listening, influencer marketing, and a dedicated solution ambassador are also exclusive features of this plan.
Yet again, there is no information available about how much this plan would cost you. While the options this platform offers seem impressive, the lack of transparency can prove an issue. It’s very difficult to plan your budget when you’re unaware of how much a service will cost.
A platform that takes care of this issue for you is Ainfluencer. Not only is Ainfluencer completely transparent, but it’s also completely free. Take influencer marketing, for example, as opposed to only being a feature in the last most expensive plan, this platform offers it for no charge at all.
Budget planning also proves easier with Influencers. Not only is this platform 100% free, it also allows you to search for your based on your budget. So don’t miss out on the number one free influencer marketing platform. Sign up now!
Emplifi Review: What Do Customers Say?
We mentioned that, according to users, Emplifi fails to deliver on some of its promises. Let’s take a look at what these reviews have to say on the trusted platform, G2.
This user believes the reports are confusing and need extra communication. Additionally, they complain that the platform fails to deliver what it has promised as a whole:
- Another complains about inaccurate data, sighting the engagement rates to be false:
Christy mentions the steep pricing and the unfriendly customer service:
Jimmy doesn’t like how the analytics are at a surface level:
Emplifi Pros and Cons
Pros
- Customizable
- Sizable database
- Easy to Use
Cons
- Unfriendly Interface
- Overpriced
- Inaccurate Data
- Surface-level Analytics
Now that you have all the information you need about Emplifi, let’s move on to some alternatives.
The Best Emplifi Alternative: Ainfluencer
Ainfluencer is an end-to-end DIY influencer marketing platform that offers you every feature you need to benefit from influencer marketing. Everything you need is right at your fingertips for no charge at all with Aifnluencer.
Switching to influencer marketing can be difficult, and it’s made a hundred times more difficult with the hefty payments most platforms ask of you. Ainfluencer is here to make this transition easier and smoother for your business.
Ainfluencer gives you access to a platform of 2M creators, unlimited campaigns, and exact reports and analytics. The best part? It’s all 100% free. The platform is free today and committed to keeping it that way.
Let’s take a look at what makes Ainfluencers unique from its competitors.
1. No Fees and No Limitations
Ainfluencer is completely free for all users everywhere. There are absolutely no limitations on any of the features this platform offers. Regardless of what feature you’re using or how many times you’re using it, Ainfluencer remains free.
2. Easy Collaboration and Direct Communications
Ainfluencer isn’t afraid of letting your business get in touch with influencers directly. This platform doesn’t lose any benefits from your direct contact, so it provides you with an in-app messaging feature.
Being able to talk to your influencers of choice with no limitations makes collaborations much easier. You can figure out the terms of your proposals and reach a common ground with much less time and effort with direct chat.
3. Easy Campaign Setups
This platform leaves the choice up to you. You have two options:
- You can set up every detail you need for your campaign and publish it, then wait for creators to message you their proposals and pick one that works for you.
- Or, search for influencers based on your preferences and send your campaign invitation to them.
Either way, setting up a campaign doesn’t take more than a few clicks with Ainfluencer.
| Features | Emplifi | Ainfluencer |
|---|---|---|
| Database of Influencers | 30M | +2M |
| Filtering | Keyword filtering | AI-powered search engine/
More than 20 filters |
| Pricing Options | Starts at $2,400 | Free |
| Influencer Search | ✅ | ✅ |
| Platforms | TikTok, YouTube, LinkedIn, Facebook, Twitter, Instagram |
Instagram & TikTok |
| Number of Invitations | N/A | Unlimited |
| Number of Campaigns | N/A | Unlimited |
| Campaign Management | ✅ | ✅ |
| Detailed Insights | No | Yes |
Other Emplifi Alternatives
So up to this point, you’ve learned about Emplifi and everything that comes with it, and the best alternative you can use. If you need to know more alternative options, here are the top three similar platforms available:
1. Digimind
Digimind is a social platform that offers you almost all of the same features as Emplifi. Social listening is taken very seriously on Digimind. Giving you all the information available in a digestible format is this platform’s main goal.
If you want to learn more about what the platform can offer you, check out this Digimind review.
2. Scrunch
This is another platform with an impressive database. More than 7M influencers are listed on Scrunch, and the platform offers a 7-day trial as well. Overall this platform doesn’t offer as many features as Emplifi, but it is much more affordable.
To check out whether this platform works for you or not, see our Scrunch review.
3. Grin
One of the most well-known influencer marketing agencies, Grin is good at managing online relationships. Something that stands out against Emplifi is the customizable pricing of this platform, which makes it useful to businesses of all sizes.
Take a look at our Grin review to learn all you need about this platform.
Conclusion
Whether Emplifi is the right pick for you or not depends on many different factors. Your marketing needs and your budget are the two main ones. However, after checking out the Emplifi review, you might want to use one of its alternatives.
For example, depending on what you want out of your marketing platform, Ainfluencer can be the perfect alternative. Especially considering the exciting price tag of $0 the platform maintains.
FAQs
To some extent, yes. Emplifi is the company established after SocialBakers was acquired by Astute. SocialBakers was a media analytics company that later grew into what Emplifi is today.
Emplifi is not free. There are no free plans available for this platform. However, there is a free demo available upon request.
Currently, Ohad Hecht is the CEO of this platform. The company has changed CEOs many times since its foundation in 2008. If you want to know more about the complicated history of Emplifi you can read about it right here.