Last Updated: April 8th, 2025
What Is Emplifi?
One of the most effective modern marketing techniques is influencer marketing, and the best way to make use of this technique is through an influencer marketing platform. In this Emplifi review, we’ll offer a detailed insight into the platform to help you determine if it’s the right choice for you.
Emplifi was founded in 1995 with a focus on traditional marketing. As the industry grew, so did Emplifi. Today, the platform has expanded its expertise into digital marketing, including social listening and influencer marketing.
So without further ado, let’s explore this platform together.
Emplifi Review: Pricing & Features + Best Alternative
Emplifi is an influencer marketing platform intended to make your workload lighter. While an effective marketing strategy, influencer marketing can at times become time-consuming and difficult. That’s when Emplifi comes in.
This platform claims to offer many features, including accurate analytics and data, and live social listening. The functions are easy to claim and hard to deliver, so let’s take a look at Emplifi’s features in detail, then move on to how happy users are with the platform, and ultimately, what Emplifi alternatives are available.
Emplifi Features
First and foremost, we need to learn what Emplifi promises to deliver. As with most other platforms, Emplifi starts with influencer discovery. This is no surprise, as influencer marketing starts with discovery as well.
So let’s jump in.
1. Influencer Discovery
The very first thing that grabs attention with Emplifi’s discovery is their database. The platform boasts more than 30 million influencers, but it’s unclear how accurate that information is.
Given that this number is accurate, there are still issues regarding finding the right creator for your business. Decision paralysis is real, and more creators can make it harder to choose. Emplifi tries to fix this by offering AI-driven filters, but users have found the discovery phase exhausting.
In addition to filters such as interest, age, gender, and location, you can also search for the right creators via their audience and key KPIs. Emplifi claims to vet all influencers to help you avoid inactive or fake creators, but once again, users seem to have a contrary experience.
2. Relationship & Campaign Management
A function that Emplifi is proud of is group campaigns. This feature allows you to communicate directly with your entire campaign team. Other than that, you can do the usual management functions such as:
- Tracking conversations,
- Product gifting,
- Sharing briefs,
- Note leaving,
- Link tracking,
- Monitoring influencer conversations.
So Emplifi can also act as a CRM tool for influencer relationships. This feature is relatively common for platforms of this size, and Emplifi is no different.
3. Analytics & ROI Tracking
The platform promises a satisfying ROI and helps you track it as well. Emplifi makes it easier to digest data by turning it into simple graphs and analytics. The purpose of this is to give you access to all the information possible.
4. Social Listening
Ever wondered what users have to say about your products? If you’ve found it difficult to keep up with the criticisms and praise of your company, then social listening may be helpful to you. This feature alerts you every time your brand is mentioned.
Mainly intended to keep you in the loop regarding user reviews, social listening can also help you use user-generated content.
5. Content Amplification
Speaking of UGC, Emplifi can also help you amplify your use of user-generated content by embedding it on your website, product page, or emails for social proof. This is mostly done to give you more value out of each collaboration and review.
The accuracy of Emplifi’s insights has been under scrutiny by users. If you’re looking for a platform with more accurate information, then Ainfluencer is the choice. Ainfluencer can offer you accurate information about influencers, and the quality of your collaboration with them.
Campaign management, influencer discovery with more than 5M creators, direct communication, and accurate information are just a few of the features Ainfluencer offers. And the best part? It’s all completely free. Don’t believe us? See for yourself!
Emplifi Pricing
This platform offers four different paid subscriptions, and no free plans at all. That means you have to factor Emplifi into the budget to use it in any capacity. So let’s see how much Emplifi costs.
Essential Plan
The essential plan offers you what’s basically considered the bare minimum. It’s easier to list what you do have access to rather than what you won’t be able to use in this plan.
For a hefty $2,400, you get access to:
- 10 social profiles,
- Social media management and scheduling,
- An organized content feed,
- Analytics,
- And service and learning centers.
This plan is only usable for two users at once, and it’s the only plan with publicly listed pricing. Every other plan from Emplifi is unclear about pricing.
Standard Plan
This plan offers you everything in the essential subscription, with the addition of:
- More than 10 social profiles (but less than 25),
- 12 months of data retention,
- And five dashboards.
UGC and social listening are features that can be added but come at an extra cost.
Speaking of cost, this plan’s pricing is not available on the website. To know exactly how much the standard plan takes out of your budget, you will need to contact sales. An Emplifi expert will also be appointed to you on this plan.
Business Plan
Just one short of their most expensive plan, Business has almost everything Emplifi has to offer. This includes:
- More than 25 social profiles,
- Unlimited data retention,
- 25 dashboards,
- content collection,
- and AI capabilities.
Along with other features, influencer marketing is also an add-on for this plan. That means it is available to purchase, but it will cost you extra money outside the package. The price of this plan is also not specified.
Enterprise Plan
This plan includes everything from business, with a few extras. These include:
- Unlimited users,
- 50+ social profiles,
- Unlimited dashboards,
- Social listening,
- Influencer marketing,
- And a dedicated solution ambassador.
These functions are all exclusive features of this plan. Yet again, there is no information available regarding how much this plan would cost you. While the options this platform offers seem impressive, the lack of transparency can prove an issue. It’s very difficult to plan your budget when you’re unaware of how much a service will cost.
A platform that takes care of this issue for you is Ainfluencer. Not only is Ainfluencer completely transparent, but it’s also completely free.
Budget planning also proves easier with Influencers. Not only is this platform 100% free, it also allows you to search for your based on your budget. So don’t miss out on the number one free influencer marketing platform. Sign up now!
Emplifi Review: What Do Customers Say?
Expert insights and opinions are rather different. In our Emplifi review, we’ve included both expert insight and user opinions to cover both fronts. So far, you’ve learned what Emplifi promises to offer; it’s time to check out if those claims are delivered.
Our first review is from a strategic communication manager who doesn’t seem too impressed with Emplifi. According to this review, analytics are there, but they’re mostly surface-level:
Pablo, a small business owner, finds the platform completely redundant. From disagreeing with their vision to seeing false engagement rates, this user is not happy with Emplifi:
Another issue the platform faces is the lack of flexibility. This user finds it unreasonably expensive to switch the influencers they’re analyzing, and the platform doesn’t let them add more:
Finally, some reviews mention that the platform’s management tools fall short:
Speaking of better options, you can instead opt for a platform such as Ainfluencer. Unlike Emplifi, Ainfluencer is transparent, offers accurate data, and is 100% free. So check it out now and take advantage of everything the platform offers!
Emplifi Pros and Cons
As with any other platform, Emplifi has its own pros and cons. To complete our Emplifi review, we’ve gathered a concise but comprehensive list of what the platform does well and what needs improvements.
Emplifi Pros
Here are the main advantages noted across various reviews in various Emplifi reviews across the web:
- Unified all-in-one solution,
- Social listening features,
- Customizable dashboard,
- Good use of UGC.
Emplifi Cons
As expected, there are also functions Emplifi is lacking, or features it needs to improve. Let’s go over some of these weak points together:
- Expensive pricing and lack of transparency,
- No free plans,
- Learning curve and complex interface,
- Confusing reporting and a convoluted dashboard,
- Inaccurate data,
- No TikTok influencer in the database,
- Add-ons causing hidden fees,
- Customer service is lacking,
- Incomplete mobile experience.
These drawbacks have caused many users to seek Emplifi alternatives. Our number one alternative suggestion is Ainfluencer. Let’s take a look at this platform together and see everything it has to offer!
Best Emplifi Alternative: Ainfluencer
Ainfluencer is an end-to-end DIY influencer marketing platform that offers you every feature you need to benefit from influencer marketing. Everything you need is right at your fingertips for no charge at all with Aifnluencer.
Switching to influencer marketing can be difficult, and it’s made a hundred times more difficult with the hefty payments most platforms ask of you. Ainfluencer is here to make this transition easier and smoother for your business.
Ainfluencer gives you access to a platform of 5M creators, unlimited campaigns, and exact reports and analytics. The best part? It’s all 100% free. The platform is free today and committed to keeping it that way.
Let’s take a look at what makes Ainfluencers unique from its competitors.
Ainfluencer Features
- 100% Free Platform: The platform costs you nothing to use. The only billing done is 20% taken from the influencer’s side of the contract.
- Sizable Database: Five million influencers means you have plenty of options, but you don’t have to face decision paralysis.
- Comprehensive Filters & Discovery Features: More than 20 filtering criteria such as age, gender, location, and an AI algorithm to make your search easier and smoother are also available.
- Direct Communication: Forget spending hours trying to find the contact information for a few influencers, Ainfluencer lets you reach out to any creator without leaving the platform at all.
- Campaign Management: Tools for management, such as tracking, graphs, and CRM are also available.
- No limitations: What really makes Ainfluencer special is that there are absolutely no restrictions. You can use all the features without having to worry about your budget or anything of the sort.
- No Long-Term Commitments: Some platforms force you to commit long-term and purchase a year-long subscription. That is not the case with Ainfluencer, as there is no need for buying a subscription at all.
- Practical Use of AI: In addition to search features, this platform also uses AI to give you instant translations of your content and strengthen global reach.
- Global Outlook: Speaking of global reach, Ainfluencer is focused on offering services to the global community. These services include multi-lingual support and easy payments globally.
The platform includes many features, too numerous to cover in full here. If you’re still looking for more Emplifi alternatives, check out the list below.
| Features | Emplifi | Ainfluencer |
|---|---|---|
| Database of Influencers | 30M | +2M |
| Filtering | Keyword filtering | AI-powered search engine/
More than 20 filters |
| Pricing Options | Starts at $2,400 | Free |
| Influencer Search | ✅ | ✅ |
| Platforms | TikTok, YouTube, LinkedIn, Facebook, Twitter, Instagram |
Instagram & TikTok |
| Number of Invitations | N/A | Unlimited |
| Number of Campaigns | N/A | Unlimited |
| Campaign Management | ✅ | ✅ |
| Detailed Insights | No | Yes |
Other Emplifi Alternatives
For the cost-to-value ratio, there are no alternatives like Ainfluencer. However, here are a few more options to round out this Emplifi review.
1. Traackr
Speaking of all-in-one solutions always brings us to Traackr. A massive company with more features than you could count, Traackr is a great Emplifi alternative. Some of this platform’s features include:
- Influencer vetting and a score system,
- Global search and multi-platform support,
- Campaign management and tracking,
- Enterprise accommodations and more.
Traackr is made with large-scale businesses in mind. This platform may offer you every other feature you can ask for, but you have to bear in mind that the cost is also optimized for massive businesses. So if you don’t have the marketing budget of an enterprise, Tracker may not be the right choice for you.
To learn more about this platform, check out this Traackr review.
2. Upfluence
A well-known name in the industry is Upfluence. This platform has been around for years and is known for a sizable database and its focus on e-commerce integration. Some other Upfluence features include:
- Influencer database and search,
- Campaign management,
- Flexible pricing models,
- Dedicated influencer marketing solution,
- Tracking and analytics.
Upfluence allows you to customize your subscription package as well. So while the cost isn’t particularly affordable, at least you’re only paying for features you actually need. To learn more about the platform, check out this Upfluence review.
3. Scrunch
A database of more than 20 million influencers is the first thing that grabs your attention with Scrunch. This platform is currently located in New York and is mainly focused on fashion and clothing influencers.
Scrunch features include:
- Influencer search,
- Campaign creation,
- Campaign management and analytics,
- Automatic alerts,
- Price estimation.
Scrunch is a great Emplifi alternative for medium to large businesses. To learn more about what Scrunch has to offer and what businesses can use it best, check out this Scrunch review.
Conclusion
There is no shortage of influencer marketing platforms in the industry. That’s why a highlight of our review is the Emplifi alternatives section. In addition to learning exactly what this platform can do, you also learn what other options you have.
Hopefully, this Emplifi review has made the decision-making process easier for you and your team alike.
FAQs
No. Not only does Emplifi offer no free plans, but it also doesn’t offer any free tools. Unlike most competitors that include some sort of free incentive, everything in Emplifi comes at a price.
No. While the platform markets itself as an all-in-one solution, it does not include any affilimate marketing features. If you’re on the hunt for an affiliate marketing service, we can recommend Algorift.
It is possible, but it’s not recommended. This platform is not budget-friendly and will most likely cost more than a small business could afford. This is why Emplifi is typically recommended to medium/large businesses.
