Last Updated: September 18th, 2024
What Is Hashtagpaid (#Paid)?
#paid (HashtagPaid) is a free influencer marketing platform that helps businesses connect with content creators for digital marketing campaigns. If you’re keen to learn more about it, go ahead and read our complete #paid reviews.
It was founded in 2013 by Bryan Gold and Adam Rivietz in Toronto. The platform is designed to match brands with creators who fit their project needs, aiming to boost consumer engagement and product sales through creator marketing. The company is based in the Great Lakes region and operates as a for-profit business.
Brands can use #paid to communicate with creators, set up campaign briefs, and track results. They offer services like content creation, analytics, and more. Collaboration between brands and creators happens in real time, with content only being posted after the brand’s approval.
#Paid Review: Pricing & Features + Best Alternative
In this section, we’ll explain what Hashtagpaid offers, including details on pricing, key features, and the best alternatives available.
#Paid Features
Let’s start with its key features:
1. Match With Creators
If you want to team up with brands or creators, #paid claims make it easy by understanding what leads to successful partnerships. A wide range of creators from different communities, including underrepresented groups and niche areas. You can choose from over 150 creator categories, like finance or health, to find the right match.
Moreover, you can access personal data on creators, like upcoming life events such as buying a home, getting a pet, or having a baby.
Before joining the platform, all creators must verify their social media accounts to ensure trust and brand safety. Creators interested in your campaign will raise their hands and pitch why they’re a good fit and provide a creative idea.
‘Handraise’ highlights creators who have shown interest in your campaign. Some creators have a ✓ symbol next to their name, meaning they are a great match for your campaign. These creators often connect well with your audience and can make content that suits your campaign. Overall, they are the perfect match.
Look at this Handraise page and pitch messages to pick creators who match your brand.
Once you select creators, the platform will calculate projected campaign results based on their performance. These campaign projections include total engagements, views, and other key metrics, although they aren’t guaranteed as content performance can vary.
While #paid has a broad range of creators, it lacks detailed filtering tools to help you find exactly the right match.
Ainfluencer, on the other hand, offers over 2M influencers and lets you refine your search by factors like influencer size, platform, gender, and location, as well as up to 20 filtering options.
Moreover, Ainfluencer has no limits on offers or campaigns and provides smart invitations based on your campaign goals. You can also view influencers’ previous collaborations and audience details directly on their profiles.
2. Manage & Measure Campaigns
Brands and creators work together with expert teams to create strong, effective campaigns. These strategies are based on research, real data, and industry standards.
The brand’s strategy is supported by data from thousands of people, and a team of experts will ensure everything stays on track. They have control over the final content but don’t need to handle communication with creators directly.
Throughout the campaign, you, as a brand owner, will get updates every day and can see how your campaign compares to others in the industry. Detailed reports will help you understand what’s working, and your team will review the results with you to plan for future success.
3. Automated Workflow
Automated workflows take care of legal and admin tasks, so you don’t need to worry about them. You won’t have to negotiate prices since standardized rates are provided for content creation and usage rights. Before starting a campaign, you can view data about creators and their audiences.
Additionally, payments are handled automatically once the campaign finishes.
While automated workflows on #paid handle legal tasks and set fixed prices, Ainfluencer allows you to chat directly with influencers, negotiate terms, and manage payments through an easy-to-use inbox. This feature gives you more control over your campaigns and helps you customize your deals to fit your needs. If you want a more flexible and interactive way to manage influencer collaborations, Ainfluencer is worth considering.
4. Amplify Content
Additionally, you as a brand can license creator content and use it for ads, which tend to perform better than regular branded ads. You can use creators’ handles and turn their posts into paid ads, which tend to be watched longer than regular branded ads.
By licensing creator content, you also get the rights to use it in various places like online ads, billboards, print, or even in-flight entertainment, allowing you to promote your brand across multiple channels.
#Paid Pricing
Paid pricing refers to one of the free influencer marketing platforms available. While the platform itself is free to use, you pay based on the cost per engagement (CPE) with each influencer. Unfortunately, this fee is fixed and cannot be negotiated.
While #paid uses standardized rates, meaning you can’t negotiate prices, Ainfluencer allows you to work directly with influencers and negotiate deals. The Escrow system ensures both you and the influencers are protected. It holds payments until the influencer delivers the agreed content, guaranteeing transparency and trust for both parties.
#Paid Reviews: What Real Clients Say?
Hashtagpaid reviews on the G2 website highlight several issues with this platform. Most customers have mentioned that the platform has many bugs and technical problems, making it hard to use. Additionally, there is no flexibility to negotiate prices or bundles with influencers.
One of the reviews mentions that influencer selection is limited since only influencers who sign up on the platform are available, meaning many potential influencers who could be a better fit for the brand are missed.
Another review mentions similar issues with #paid. The user dislikes that there’s no option to negotiate with brands and projects can get stuck without progress. In addition, the brand owners can’t negotiate about the collaboration costs with influencers.
The following review on Trustpilot criticizes the platform for requiring a 3-month subscription, poor results, and not refunding unused balances
Hashtagpaid Pros and Cons
#Paid Pros
- Post-campaign analysis
- Whitelisted Ads
#Paid Cons
- Limited Influencer Pool
- Lack of Detailed Filter
- Fixed Pricing without the ability to negotiate the costs of campaigns
- Platform Bugs and technical issues
Ainfluencer: The Best #Paid Alternative
Ainfluencer is a better option if you’re looking for a platform with more flexibility and a larger pool of influencers. Ainfluencer is a free tool that helps brands connect with influencers on Instagram and TikTok. You can find influencers based on their interests, location, gender, and many other options, making it easy to find the right fit for your brand.
Additionally, the platform has over 2 million influencers, and setting up a campaign is simple.
One great feature of Ainfluencer is that influencers will reach out to you with their offers. You can chat, negotiate, and start working together directly through the platform. It’s user-friendly and works well for brands of all sizes.
Ainfluencer offers a wide range of influencers, from small nano influencers to larger macro influencers, so businesses of any size can find what they need. Some key features include:
– A large database of influencers, with 10,000 new ones joining every month.
– Easy campaign setup with choices for different types of influencers.
– No limits on offers, campaigns, or invitations.
– Smart filters to help you search by platform, influencer size, gender, and location.
– A built-in chat system for discussing offers and managing payments.
– Access to influencers’ past work, brand partnerships, and audience info on their profiles.
– No need to share sensitive information like passwords.
– 24/7 customer support for any issues.
Try it out to see how it can benefit your brand!
| Features | #Paid | Ainfluencer |
|---|---|---|
| Database of Influencers | Not Visible | +2M |
| Filtering | Keyword filtering | AI-powered search engine/
More than 20 filters |
| Pricing Options | Free | Free |
| Influencer Search | ✅ | ✅ |
| Platforms | Instagram, TikTok, |
Instagram & TikTok |
| Number of Invitations | N/A | Unlimited |
| Number of Campaigns | N/A | Unlimited |
| Campaign Management | ✅ | ✅ |
| Detailed Insights | No | Yes |
Other #paid Alternatives
Here’s a list of other competitors to #paid:
1. CreatorIQ
CreatorIQ is a platform for managing influencer marketing. It helps brands grow, manage, and measure their influencer campaigns effectively. Unlike other platforms like #paid, CreatorIQ excels by offering in-depth analytics and compliance features, which are particularly useful for large companies.
Read CreatorIQ Reviews
2. Grin
GRIN is a platform that helps brands by connecting them with content creators. It offers tools for finding, hiring, managing, and evaluating influencers and their campaigns all in one place.
Read Grin Reviews
3. Upfluence
Upfluence is the influencer marketing platform that uses advanced AI, including ChatGPT, to make talking to creators and managing campaigns more efficient. Its use of ChatGPT and strong analytics tools gives it a big edge over competitors.
Read Upfluence Reviews
Conclusion
In this article, we’ve explored paid reviews, including their features, costs, and what real customers think. We also offered alternative options to hashtagpaid platform, giving a clear summary of each platform’s main features and special benefits.
Although #paid claims to deliver great results, it needs to catch up in some important areas. It lacks features like filtering, and negotiating on price and content. We recommend Ainfluencer as the best alternative.
Unlike #paid, which has a limited selection of influencers and lacks flexibility in negotiations, Ainfluencer offers a larger database of over 2 million influencers and allows for more direct interaction.
FAQs
Creator Licensing allows brands to promote content to a bigger audience using their own money. About 80% of campaigns on #paid include Creator Licensing.
Yes, HashtagPaid is a reliable platform. Many users have had positive experiences, finding quality influencers that fit different budgets. It offers solutions for managing creator marketing, making it useful for businesses.
Ainfluencer is a great alternative to #Paid. It’s a free platform with a large database of over 2 million influencers on Instagram and TikTok. It offers more flexibility and features, like smart search filters and unlimited campaign options. Influencers can also reach out to you directly, making it easier to start collaborations. Ainfluencer is user-friendly and supports brands of all sizes with 24/7 customer support.
