Last Updated: September 11th, 2024
What Is Keyhole?
Keyhole is a social listening and analytics platform that has a complicated past with a few transformations. In 2009, Minaz Abdulla and Saif Ajani established a company named Assetize.
Since Assetize’s original purpose was buying and selling accounts, it was quickly frowned upon by Twitter, on which Assetize was active. So, the founders focused on SharedBy instead, a social media analytics platform that was the prototype before Keyhole.
While SharedBy did gain traction, some adjustments were needed to improve its monetization.
So Keyhole was born. Established in Toronto in 2013, this platform is the final evolution of Ajani and Abdulla’s social monitoring company. In this Keyhole review, we’ll check everything it’s doing right and everything it can improve on.
Keyhole Review: Pricing & Features + Best Alternative
This Keyhole review intends to give you everything you need to know about the platform. So, before anything else, we’re going to list the features this platform offers.
Keyhole Features
Without further ado, let’s take a look at every feature Keyhole has for its customers:
1. Social Listening
Data is the backbone of marketing. The more you know how your brand is perceived, the easier you can market your products. Keyhole claims to analyse all the available data, and offer it to you in an easily comprehensible way.
So, every mention of your brand is tracked and offered to you for better marketing strategies. Competitor analysis, market research, and brand monitoring are other Keyhole services in line with social listening.
2. Hashtag Analysis
This feature is useful in two different aspects. The more obvious one is staying on top of trends. Keyhole tracks hashtags to let you know which ones are on a decline, and which ones are likely to start trending soon.
But that’s not all the benefit hashtag tracking offers. The second aspect of it is helping you track your own progress. By checking how much the hashtags you have set grew during your campaign, you can track how your campaign has done in general.
3. Influencer Discovery
Keyhole tries to help you discover the influencers that work for your brand. This platform also offers influencer vetting to help your business avoid fake influencers, or other red flags. While the influencer vetting option is a nice addition, the lack of filtering is a huge drawback.
You can filter your search based on keywords and some basic qualities, such as gender, but no extensive filtering is offered for your influencer search.
This is while many other platforms, such as Ainfluencer, offer you more than 20 filters to make your search smoother and easier.
You can easily sign up on Ainfluencer for free and search for influencers based on their gender, category, location, language, number of followers, hashtags they use, and many other options. It is the easiest way to narrow down your influencer list to the ones that are suitable for your business.
And if you’re looking to have a smooth and simple discovery experience, easily find, collaborate with, and manage influencers all for 100% free, you should check out Ainfluencer!
4. Reports and Analytics
An important part of running campaigns is measuring the results. Keyhole offers reports of how successful your campaign has been and how it has performed in general. Most of these results are in brand recognition and keyword tracking.
Note: If you’re looking for a more holistic influencer marketing platform, Ainfluencer is a better choice. Not being able to manage your campaigns makes your job very difficult. Thankfully Ainfluencer is an alternative with campaign and relationship management tools.
Something else that Keyhole is missing is an outreach tool. Contacting your influencer of choice through Keyhole is almost impossible. Ainfluencer makes things ten times easier but offers not just outreach tools but also an in-app messaging tool.
You may be worried about how much a platform this complete would cost you but fret not! Ainfluencer is actually completely free. At no cost at all, you can find the perfect matching influencers, run and manage unlimited campaigns, and get exact and accurate results, all for no charge at all.
Join Ainfluencer now to check it out for yourself!
Keyhole Pricing
Information regarding Keyhole’s pricing is rather confusing. There isn’t any easily found pricing section on their website, and a Google search gets different results. In a short article in their help section, they let you know that their plans start at $89 a month, but no further detail is revealed.
Another result in our Google search showed three different plans for $157, $207.5, and $374.17 each per month. However, upon clicking on this result, you are directed to contact Keyhole for pricing information.
Another section lets us know that the campaigns are paid for individually, and it’s based on what you need in your personal campaign. The starting price is $100/per campaign. So, no 100% correct response exists regarding Keyhole pricing.
This lack of transparency can be damaging to your marketing plans. Not knowing how to plan your budget makes your work unnecessarily difficult. By picking an option such as Ainfluencer, you get full transparency about everything.
No limitations, no long-term or campaigns-based payments, and more than 2M influencers await you in Ainfluencer’s free and smooth platform. Don’t miss out on the opportunity to try out influencer marketing for free.
Keyhole Review: What Do Customers Say?
Nothing is as helpful as peer reviews. Let’s go over how other businesses have enjoyed the platform and their Keyhole review on G2.
Ben feels like the software needs debugging. Not only was the platform glitchy, but the support wasn’t helpful at all:
Another user didn’t like how no real numbers were offered, and everything felt like guesswork:
This user didn’t like the steep pricing, saying the same services are also available for free. In addition to that, the lack of a mobile app was also troubling:
Keyhole also lacks a good filtering system, as this user says:
In the influencer marketing game, the most important factor is data, which Keyhole doesn’t seem to be able to uphold accuracy standards in:
And last but not least, the platform is very limiting without paying hefty fees for each campaign, or monthly:
Keyhole Pros and Cons
Pros
- Social Listening
- Hashtag Analysis
- Keyword Tracking
Cons
- Steep Pricing
- Incomplete for Marketing
- Glitchy Platform
- Inaccurate Reports
- No Mobile App
You could avoid all of these issues by picking an alternative platform such as Ainfluencer. Let’s learn more about Keyhole’s number one alternative platform.
The Best Keyhole Alternative: Ainfluencer
We’ve talked about Ainfluencer already, but here’s a more detailed look at the platform. Ainfluencer is a DIY end-to-end influencer marketing platform that offers you all the tools you need.
This platform has a database of more than 20M influencers, so your business is guaranteed to find someone perfect for its niche. Quick and caring customer service provides you with help about anything you could possibly need.
There is a lot to say about Ainfluencer, here is a list of everything that sets this platform from its competitors:
1. Completely Free
While the platform isn’t missing anything in comparison to competitors, the price tag is missing a lot. That is to say, Ainfluencer is completely free and costs you absolutely nothing to use.
This platform is focused on finding results from influencer marketing, and it’s dedicated to remaining free. So, next time you’re planning a budget for your marketing team, you can enjoy the relief of a free platform.
2. Easy Relationship Management
It can be difficult to work out all the kinks of your collaboration in a proposal. E-mails are hard to find, and waiting for a response can be a waste of time. Ainfluencer’s solution to this problem is an in-app direct messaging feature.
This feature allows you to send unlimited messages to unlimited influencers without having to worry about anything.
3. Campaign Management
Managing your campaign without a dedicated space requires many spreadsheets, notebooks, and hours of work. Ainfluencer makes this process easier by dedicating a space to campaign analytics and reports and offering you all the tools you need for campaign management.
4. Completely Unlimited
As opposed to offering a free trial or a free limited plan, Ainfluencer offers you unlimited searches, unlimited campaigns, unlimited reports, and in-app messaging opportunities. This platform doesn’t intend to get you hooked on services and then ask for a hefty payment.
You face countless opportunities and zero limitations when it comes to Ainflunecer. So what are you waiting for? No better time to start your free influencer marketing journey than right now! Sign up for Ainfluencer for the smoothest experience you can think of right here.
| Features | Keyhole | Ainfluencer |
|---|---|---|
| Database of Influencers | N/A | +2M |
| Filtering | Keyword filtering | AI-powered search engine/
More than 20 filters |
| Pricing Options | Request (Unavailable on Website) | Free |
| Influencer Search | ✅ | ✅ |
| Platforms | YouTube, TikTok, Facebook, Twitter, Instagram, Linkedin |
Instagram & TikTok |
| Number of Invitations | N/A | Unlimited |
| Number of Campaigns | On a pay-per-campaign basis | Unlimited |
| Campaign Management | No | Yes |
| Detailed Insights | No | Yes |
Other Keyhole Alternatives
You already know everything you need about Keyhole and your best alternative option. However, the intention of this Keyhole review is to give you more alternatives than one. Here are three other platforms you can use instead:
1. Digimind
Digimind is similar to Keyhole in that they’re both social monitoring tools. This platform offers the same social listening tools plus better influencer marketing services. However, hashtag analysis is not part of Digimind’s services.
To learn more about the pros and cons of this platform, you can check out our complete Digimind review.
2. Traackr
This platform is a complete influencer marketing platform. Traackr has almost all the tools you might need and a special focus on data. There are a few drawbacks to this platform, though, namely the pricing.
If you want to see whether this platform is the right choice for you, you can read our extensive Traackr review.
3. Impact
Impact is more than just an influencer marketing platform. Marketed as a “Partnership platform”, Impact can take care of any collaborative marketing need you might have. If you’re looking for a company that does more than influencers, this might be the choice for you.
To learn more about Impact, check out our Impact review.
Conclusion
Today, there are more influencer marketing platforms, tools, and companies than you could count. In this Keyhole review, we tried to offer you all the information you need to make your choice of marketing platform easier.
If you’re looking for a platform that’s mostly focused on social listening, then Keyhole may be a good choice, but remember that this platform does not include other influencer marketing aspects. Ainfluencer has every tool you need, and it’s completely free. The choice is yours.
FAQs
No. Keyhole is not free. However, the platform does have some free tools, such as a free engagement rate calculator and a free profile analytics tool. The pricing of Keyhole’s other features is not clear.
While Keyhole does include some influencer marketing features, that’s not the main purpose of the platform. Keyhole is mostly a software used for social listening.
The free trial lasts just 14 days. If you have any ideas about how social marketing works, you’ll know that 14 days is not nearly long enough to execute any campaigns and get results.
