Last Updated: August 31st, 2024
What is Impact Platform?
Impact was previously known as Impact Radius, and mostly focused on affiliate marketing. Since 2018 Impact.com has introduced itself as a “partnership platform”. In an effort to be more rounded out, the company purchased Activate, a known influencer marketing platform.
Some changes were made after the acquisition as Impact tried to integrate the platform better into its own partnering services. Today, Impact’s partnership platforms include three sections: affiliate marketing, referral marketing, and influencer marketing.
This platform offers affiliate marketing, referral marketing, and mobile partnerships as well. However, in this Impact review, we’ll be focusing on the company’s influencer marketing platform. Let’s take a look at how well this platform has performed since its start in 2020.
Impact Review: Pricing & Features + Best Alternative
Here, we will go over every feature Impact’s influencer marketing platform has to offer, how the pricing compares for value, and what alternatives you need to know.
Impact Features
Features are the most significant part of any platform. It’s important to know exactly what services will be offered. With that in mind, let’s take a look at every Impact feature we could find.
1. Influencer Discovery
Impact claims to have a fully vetted database of influencers. However, the platform does not clarify what standard these vetting processes are based on. Currently, the database consists of around 80k influencers.
You can filter your search based on different criteria, see various creator metrics on their profiles, and contact them directly. However, all of that comes at an undisclosed price.
The unclear pricing and limited number of influencers may not be pleasant for most businesses.
If you’re looking to search through a massive database, filter all the specifics you could possibly think of, and get accurate data on how each creator is performing, all for free, you need to choose another platform.
Don’t worry, you’re in luck because Ainfluencer does it all for you.
Ainfluencer is an influencer marketing platform that gives you free and unlimited access to more than 2M creators. Signing up on this platform costs you nothing, and neither does the rest of your marketing ideas. So what are you waiting for?
2. Campaign Management
Running a campaign is the core of influencer marketing. Impact offers a set of tools to help you manage your own campaign more easily. These tools include automated task reminders, communication channels, and application surveys.
The lack of transparency on Impact’s website raises some red flags. Without any indication of the limitations of using the platform, it is impossible to plan a budget for using its campaign services.
There are no clear answers to questions such as how many campaigns you can run. Is it possible to compare multiple campaigns? Will you be offered a dedicated campaign manager? Would that come at an extra charge?
On the other hand, with a platform like Ainfluencer, all of that knowledge is right at your fingertips. You can run as many campaigns as you want, and you can do it all for free! To learn more about what Ainfluencer can do for you, take a quick look at the website.
3. Analytics
It’s important to have a concise report of how a campaign has performed. Impact claims to offer data that’s specific to first-party creator data alongside the normal tracking and reporting one expects.
Impact also includes a “wrap report” that’s supposed to allow for a general understanding of your campaign, its most impactful points, and what needs more work for your next ones.
Note: other features listed on Impact’s website such as:
- Content management,
- Hands-on Collaborations,
- and Compensation
All seem to be part of the aforementioned features rather than standalone of their own. If these concepts offer anything special to make them separate features, that information is not offered.
Impact Pricing
Impact does not publicly offer any information about its pricing. Whether you’re looking to use certain features, the whole package, or every partnership service the company offers, you will need to contact them.
This once again points to the lack of transparency, which has been a problem for many users. Without knowing how much this service can cost, there is no way to determine whether it will be right for your business or not.
Any business can benefit from a risk-free investment, and Ainfleuncer is just that. While some platforms don’t even bother to give you an approximate price tag, and others cost an arm and a leg for three months of basic features, Ainfluencer remains completely free.
Sign up on Ainfluencer to enjoy all the features mentioned today at absolutely no cost and experience easy and cost-effective influencer marketing.
Don’t miss out!
Impact Reviews: What Customers Say?
An interesting phenomenon with Impacts reviews is the difference in ratings depending on where you look. The platform has a 1.3-star rating on Trustpilot, more than a few strongly worded negative comments on Reddit, but a 4-star total rating on G2.
This inconsistency in ratings raises many questions. We’ll take a look at some comments, mostly from Reddit, since that platform is guaranteed to be user opinions and not controlled by any third-party platforms.
This user finds the platform with absolutely no customer support. Additionally, they question the integrity of G2’s reviews as well:
Another user has issues verifying their website and once again complains about the unhelpful customer support. This user also struggles with the interface:
This influencer mentions the inefficiency of only being able to promote one company on an account, which can turn creators away from working with you:
Mika talks about how they turn down brands that use Impact:
This Trustpilot review lets us know they’re still being $1,000 regularly, despite canceling their deal due to lack of results:
And some other reviews from around the world, struggling with receiving their hard-earned money, getting help from customer service, or really getting anything solved:
Impact Pros and Cons
Pros
- Influencer Survey Option
- Good for large businesses
- Scalability
Cons
- Issues with payments
- Lack of customer service
- Confusing interface
- Lack of transparency
- One promotion per account
So now that you know everything Impact Radius is doing right, and everything needs improvements, we’ll take a look at alternatives you could use instead.
Ainfluencer: The Best Impact Alternative
Ainfluencer is an end-to-end influencer marketing platform that allows you to connect to millions of influencers. It doesn’t matter if your business concept is commonplace or super niche, Ainfluencer is sure to help you grow your business by collaborating with influencers.
Let’s take a look at a few things that make this platform unique:
1. 100% Free
It can’t be emphasized enough that every feature Ainfluencer offers is 100% free. Finding your influencer of choice is a breeze with the extensive filtering this platform offers. Starting a campaign and management isn’t any harder either, and all of that is offered to you for free.
Enjoy unlimited searches, invites, campaigns, messages, and much more, all with absolutely no charge on Ainfluencer.
2. Sizable Database
Instead of a few hundred thousand, Ainfluencer gives you access to more than 2M influencers on TikTok and Instagram. The bigger database guarantees that no matter what content you’re looking for, you will be able to find it.
3. Smooth Campaign Setup
Setting up a campaign on Ainfluencer only takes a few steps. The platform also charges you nothing for starting a campaign and gives you the needed tools for running one. Just clarify the specifics of what you’re looking for and wait for your right match.
Alternatively, you can reach out to your influencers of choice and get their input for your campaigns as well. Experience campaigning in a new and simpler light with Ainfluencer on your side!
4. Unlimited Opportunities
When people hear the words “free plan”, they often assume there is a better plan that’s more expensive and gives you more possibilities. Well, that is not the case with Ainfluencer. It’s not that this platform includes a free plan. This platform is just free.
What that means is there are no limitations on any features with Ainfluencer. You can run your trial-and-error techniques and gather as much experience as you need. Be a part of the influencer marketing world without anything limiting you!
| Features | Impact | Ainfluencer |
|---|---|---|
| Database of Influencers | 800k | +2M |
| Filtering | Keyword filtering | AI-powered search engine/
More than 20 filters |
| Pricing Options | N/A, No free plan | Free |
| Influencer Search | ✅ | ✅ |
| Platforms | N/A | Instagram & TikTok |
| Number of Campaigns | N/A | Unlimited |
| Number of Invitations | N/A | Unlimited |
| Campaign Management | ✅ | ✅ |
| Detailed Insights | ✅ | ✅ |
Other Impact Alternatives
So, now that you know Impact and its shortcomings, let’s look at a few other alternatives.
1. Influencity
Influencer discovery and campaign management are shared features between these two platforms. While the database of Influencity is unclear, they are more transparent about their prices.
Influencity does not include a free trial. The platform offers analytics as well and contains 30 filters for an easier influencer searching experience. If you’re wondering if this is the right platform for you, learn more about it from our Influencity review.
2. Modash
Much like Impact, Modash gives you a taste of what the platform can achieve for free. As opposed to a demo, with Modash, you get a 14-day free trial so you can experience the features before sinking money into it.
Modash has influencer discovery, the ability to download profiles as PDFs, and some campaign management tools as well. If you’re wondering what the drawbacks of this platform are, you can check out our Modash review.
3. Grin
Yet again, influencer discovery and campaign management tools are mutual on these platforms. It is worth mentioning that Grin is known for its extensive search filters, which Impact does not benefit from.
Grin also includes a free trial that Impact really needs. If you want to learn more about Grin, check out our Grin review.
Conclusion
Impact.com could be the right choice for you, but you should remember that you have other options as well. In this article, we checked out Impact reviews and tried to show you the top choices you have and how each of them would work out.
Is it really smart to choose a service you don’t even know the cost of? Especially when a free alternative like Ainfluencer exists? Well, that is your decision to make. Just make sure to consider every aspect in your decision-making process.
FAQs
Heepsy is an influencer marketing tool that allows you to find your collaboration match for running social media campaigns. You can search among more than 7M influencers across Instagram, TikTok, and YouTube using advanced filters.
Yes, Impact has a mobile app you can download and sign up for. This app is only available on Android 7.0 and iOS 16 and higher. The website reminds you to download the app only from reputable app stores.
According to the company, the verification process should not take more than a few minutes. However, users have found this process to take days or even months. The lack of customer support, paired with the long verification time, has proven very frustrating to users.
