Ainfluencer for Fitness and Wellness Brands
Fitness, Health and Wellness is a large pool of sixteen categories, and more than half of it sits under Sports. This guide is about narrowing and vetting, with the terms and routes that suit training and wellness products.
What this guide covers
A large pool across sixteen categories
Fitness, Health and Wellness holds about 32,300 creator accounts, the largest product pool after the fashion and beauty branch. The job is to narrow it.
| Category | Creator accounts, rounded |
|---|---|
| Sports | 18,700 |
| Fitness | 6,200 |
| Healthy Eating | 3,600 |
| Wellness | 3,300 |
| Health | 2,600 |
| Other | 2,500 |
| Working Out | 2,300 |
| Nutrition | 2,200 |
| Gyms | 2,100 |
| Yoga / Meditation | 1,200 |
| Life Coaching | 900 |
| Medical | 800 |
| Psychology / Therapy | 800 |
| Extreme Sports, Leisure Sports and Virtual Sports | 700 together |
- Sports alone is more than half the branch, so a Sports search returns a lot of people who are not about training.
- Nutrition also exists under Food, with about 3,500 accounts, so search both for supplements and food.
- Counts are accounts that picked the category, including some still in review, so search shows fewer.
Narrow with quality and engagement, not just a category
A big pool gives you room to be choosy. Use the filters that measure the creator, not only the topic.
| Filter | How to use it |
|---|---|
| Categories | One precise category per search, such as Yoga / Meditation or Gyms |
| Quality | Great, Good or OK. Start at Great |
| Followers | Nano 100 to 10k, Micro 10k to 100k, Macro 100k to 1m, Mega over 1m or custom |
| Influencer fees | A rough estimate, so you can skip creators far over budget |
| Language and location | Match the audience you sell to |
- A gifting program can also set a minimum engagement rate that creators must meet.
- The data behind a profile is refreshed monthly for Instagram, and a creator can sync their own account every 24 hours.
- Add a second search for a neighbouring category rather than stacking filters until nobody is left.
Vet a creator before you pay
Look at the evidence a profile already carries.
| Evidence | Where to find it |
|---|---|
| Audience and reach across platforms | The full profile at /account |
| Past collaborations on Ainfluencer | The profile side panel, three at a time |
| Ratings and reviews from other brands | Performance, Communication and Observance of terms, each out of five, approved by our team before they show |
| Audience statistics | Ask for Insights in the chat: screenshots for the last 90 days. One request per deal |
- Insights belong to the creator’s account, so you may see screenshots uploaded for another brand’s request.
- The answer to whether a brand would work with a creator again is never shown to the creator.
- A creator’s public media kit can be opened without a login from the profile link.
Set terms for a health product
The gifting wizard lets you attach conditions, which suit products where wording matters.
| Requirement | What it asks of the creator |
|---|---|
| Disclosure | To label the post as a partnership |
| Tagging or hashtags | To tag your brand or use set hashtags |
| Minimum engagement rate | To meet a floor you set |
| Competitor exclusivity | Not to promote a competitor |
| Custom terms | Anything else, in your own words |
- These are conditions the creator agrees to. Ainfluencer does not check what a creator says about your product.
- Rules on health claims and on advertising supplements or medical products differ by country. Check yours and write the limits into your brief.
- Categories such as Medical and Psychology / Therapy exist for creators, but they are not a sign that a claim is approved.
Which route suits fitness products
Training products can be sampled, sold by commission or paid for as a post.
| Route | Fit |
|---|---|
| Gifting | A free product for an honest post. Plan access starts at Starter |
| Affiliate | Commission on tracked sales. The Free plan sets a minimum commission of 25% |
| Paid collaboration | A fixed fee for a post, paid into escrow first |
- Affiliate campaigns need a connected Amazon or Shopify store and a card. They skip manual review.
- Affiliate commission is billed about 35 days after a sale, so plan cash for the wait.
- Open to commission is a search filter on affiliate campaigns.
What a paid deal costs, in numbers
For a paid post the platform fee goes on top. Here is a $150 offer on each plan.
| Plan | Fee | You pay in total |
|---|---|---|
| Free | 25%, $37.50 | $187.50 |
| Starter | 20%, $30 | $180 |
| Pro | 15%, $22.50 | $172.50 |
| Ultimate | 3%, $4.50 | $154.50 |
- The creator receives the price less about 20% when they withdraw.
- The money is held in escrow, and you approve the post to release it.
- After an approved delivery you can write a review. It helps the next brand and raises your own brand score.
Questions fitness and wellness brands ask
Why do I get so many results under Sports?
It holds about 18,700 accounts, more than half the branch. Try Fitness, Working Out or Gyms.
Where are supplement creators?
Search Nutrition and Healthy Eating, and Nutrition under Food as well.
Can I require disclosure?
Yes, in the Recipients step of a gifting program.
Does Ainfluencer approve health claims?
No. Set your own limits and check the rules in your country.
How do I see a creator’s audience?
Ask for Insights in the deal chat. The creator uploads screenshots for the last 90 days.
From a big pool to a short list
The fitness route in order.
Ready to find the right trainer?
Create a brand account and search the Fitness, Gyms and Wellness categories.
